While facing a decline in total volume and intensified market competition, the high-end TV market is experiencing large-scale products, technological innovations, such as the popularization of OLED and mini LED, and the increase in the penetration rate of smart TVs. Consumer demand for high-quality and multi-function TVs is driving product diversification and technology development, while panel overcapacity and price wars within the industry are also impacting the market. Despite the challenges, the premium TV market is showing some resilience and growth potential as major players struggle to balance cost and innovation.
With the continuous improvement of consumers' requirements for image quality and experience, new display technology has gradually become the focus of competition among major manufacturers. Among them, Mini LED technology has become the new favorite of the industry with its excellent brightness, contrast and color expression. In this field, domestic brands such as TCL have successfully occupied a leading position in the market by virtue of their independent research and development and production of core hardware, and have occupied a significant share in the global high-end TV market.
As a recognized high-end technology, Mini LED is developing rapidly. According to the latest research report released by China Merchants Securities, the penetration rate of Mini LED TVs is accelerating, and will grow rapidly in the next three years, and global shipments may soar from about 6 million units to more than 30 million units. The "Competitive Situation of OLED and Mini LED in the High-end TV Market" released by Lotu Technology pointed out that in 2023, Mini LED TV shipments will reach 4.25 million units, a year-on-year increase of 24.7%, achieving steady growth. It is expected to expand to 6.59 million units in 2024 and exceed 10 million units by 2025.
In fact,Compared with traditional LED TV、OLEDTV,Mini LED TV has better performance in terms of cost performance,It avoidsOLEDThe potential risk of screen burn-in,This makes it more reliable in long-term use,Users do not need to worry about possible damage to the screen。 Mini LED technology dramatically improves image quality through denser backlight configurations, precise brightness management, and a wide color range.
Looking back on the progress of China's Mini LED TV in recent years, it can be clearly seen that TCL is the pioneer of domestic TV brands, and is continuously increasing investment in Mini LED TV technology. Especially driven by TCL, Mini LED has gradually been recognized as the mainstream technology of large-screen display in the future. According to the data released by Zhongyikang, an authoritative research institution, in the Chinese market in 2023, TCL will firmly top the list with 50.5% of the sales share of Mini LED TVs, and its market share even exceeds the sum of the second and third brands.
TCL's success is not accidental, the key is to insist on independent research and development and production of core hardware. Since 2016, TCL has been deploying Mini LED technology, and has established an ecological advantage covering the entire industry chain, with 4 Mini LED backlight display laboratories and 470 patents. With keen insight and forward-looking layout, it launched the world's first Mini LED TV in 2019, followed by a number of innovative products, thus occupying a leading position in the field of Mini LED TVs. As the owner of TCL Huaxing Optoelectronics, China's largest LCD panel manufacturer, TCL's strength in Mini LED technology provides a solid foundation for its leading position in the market. At the same time, TCL also has the independent production capacity of upstream semiconductor materials and chips, which enables it to quickly respond to market changes and consumer needs with the independent and controllable advantages of the whole industry chain, and consolidate TCL's dominance in the Mini LED TV market.
In addition to screens and chips, TCL also focuses on the R&D and production of other core hardware. For example, in terms of audio technology, TCL has invested a lot of resources in research and development to provide a more powerful sound experience. In addition, TCL has also carried out extensive research and innovation in the fields of intelligent interconnection and artificial intelligence, and is committed to creating intelligent and Internet-based TV products. All in all, TCL's success is due to its insistence on independent R&D and production of core hardware. By controlling the core hardware, TCL can ensure the high performance and quality of its products, while having greater flexibility and competitiveness to provide users with a better user experience.
TCL's Mini LED TVs have obvious advantages in picture quality technology, and their screens are divided into thousands of independent backlight areas to achieve precise pixel-level light control, and have industry-leading peak brightness, capable of reaching hundreds or even thousands of nits. This combination of multi-zone and high brightness not only results in a superior viewing experience, but also shows more realistic motion and detail when watching sports or playing games. In addition,TCL's Mini LED TV also adopts quantum dot technology、VA screen with higher native contrast、Self-developed lens technology to control picture highlights、Lingyao chipM2+Image quality enhancementTXR and other technologies,Make it a dimensionality reduction blow to other brands in picture quality。
At the same time, in order to narrow the technical gap with international brands, TCL has made key investments in the field of TV picture quality chips, and independently developed image quality processing chips, which not only make up for the shortcomings in image processing in the past, but also make major breakthroughs in color accuracy and dynamic range. The application of these technologies has enabled TCL's Mini LED TVs to reach new heights in terms of picture delicacy and color expression, and continue to lead the development trend of the industry.
It can be seen that the rise of domestic brands in the high-end TV market benefits from the independent research and development and production capacity of core technologies. TCL, as one of the leaders, its success in the field of Mini LED TVs not only shows the technical strength of domestic brands, but also provides a strong proof for the transformation and upgrading of China's manufacturing industry. In the future, with the continuous progress of technology and the further expansion of the market, domestic high-end TV brands will occupy a more important position in the global market.