The plan of the year lies in the spring, and the good times of the year lie in the "new". This spring, "new quality productivity" has become a surging new driving force in the economic and social development of Xian'an District.
At the three-level cadre meeting of Xian'an District at the beginning of the year, the main person in charge of Xian'an District made it clear that "with the help of digital means, we should promote mobile phones to become 'new agricultural tools', data to become 'new agricultural materials', and live broadcast to 'new farm work', so that agriculture can change from selling agricultural products to developing industries, from pursuing output to improving quality and efficiency, and from simple primary industry to tertiary integration." ”
Recently, the reporter saw in the field, the production line and the main body of the enterprise that the new quality productivity has brought new strength and new opportunities for the high-quality development of Xian'an agriculture.
Efficiency is greatly improved, and mobile phones become "new agricultural tools"
On the afternoon of April 10, 200 acres of high-standard farmland in Quanhu Village, Guanbuqiao Town, "boiled" in the lively roar of machinery, and several ploughing boats galloped quickly in the paddy fields, splashing water and bringing up mud.
"The quality of this field is really good!" is quite an "old-fashioned" evaluation, from the mouth of Liu Zhi, a new farmer born in the "90s". The handsome image and fashionable outfits look "incompatible" with the spring ploughing scene.
"The ability of the ploughing boat is slightly weaker than that of the ploughing machine, and the ability to use the ploughing boat indicates that the soil is loose, permeable and of good quality. Afraid that the reporter would not believe it, Liu Zhi took out his mobile phone again, clicked on the Xian'an District soil testing formula fertilization data query system built by the Xian'an Agriculture and Rural Bureau, and used "Beidou navigation" to locate Quanhu Village, and a series of soil data emerged.
"Alkali hydrolyzable nitrogen, available phosphorus, available potassium, organic matter, PH value...... You see, this is the data support, and the mobile phone is my new farm tool. Liu Zhi's visit to Quanhu Village was at the invitation of large local grain growers to carry out the flying sowing of rice seeds.
With the end of ploughing, I saw him quickly pour the rice seeds into the drone cabin, accompanied by a wave of air, the plane flew straight into the air. After Liu Zhi set the line spacing and route, he immediately turned on the cruise mode, and the drone automatically seeded seeds under the guidance of the satellite map.
The drone is another of Liu Zhi's new farm tools. His own farmland is located in Suntian Village, Henggouqiao Town, covering an area of 400 acres. The reason why there is still the spare energy to come out to pick up the work depends on the new farm tools.
Large-scale mechanical ploughing, airplane aerial sowing, mobile phone checking of soil data, and new planting methods have increased the yield of Liu Zhijia's paddy field from 400 kilograms in the past to 550 kilograms, and the original labor time of more than a month has been shortened to only a few days.
Life is not only about the wilderness in front of you, but also about "poetry and distance". The extra "farming time" was used by Liu Zhi to carry out socialized services, taking advantage of the difference in climate between the north and the south to go to many northern provinces to fight the "time difference". Last year, he created more than 10 yuan of income just by virtue of his identity as a "drone pilot".
In Xian'an, there are many new farmers like Liu Zhi who are good at using new farm tools. There are more than 20 people in the "flying club" where he works, and in addition to satisfying local agricultural production, he also organizes groups to "go out" to hit the market.
After two years of operation precipitation and feedback, the Xian'an District soil testing formula fertilization data query system has also launched a new round of data update plan, which has greatly increased the frequency of soil monitoring and created a broader space for the implementation of "new agricultural tools".
The relevant person in charge of the Xian'an District Agriculture and Rural Bureau said that the goal of developing new agricultural productivity lies in the substantial enhancement and improvement of production capacity, production efficiency and production resilience, the substantial expansion of production fields, and the substantial increase in production income.
From "relying on heaven to farm" to "relying on science and technology to farm", the formation of new agricultural productivity in Xian'an is accelerating.
Qualitative and more perfect data to become "new agricultural materials"
As soon as I walked into Yizhe Farm in Liu Ying Village, Gaoqiao Town, the breeze with the smell of grass came to my face, and the ponds, grasslands, and forests were spread out one after another, and the "modernity" and "local atmosphere" complemented each other, which was really a good place for an outing.
It is hard to believe that this is the largest Bamesan pig breeding base in China.
"There are a total of 19 'pig villas', 150 acres of pig farms, and 10,000 pigs. Farm manager Peng Jian said that the reason why pigs have no peculiar smell is mainly because the piglets eat green fodder and crude fiber.
In addition, the production wastewater can reach tertiary water quality after being purified by professional equipment, and then flows through five stepped lotus ponds for biological purification, and finally collects into a fish pond. It is also the core area for tourists.
Making a pig farm an agricultural tourism complex is inseparable from a huge amount of investment. 20 million yuan has been invested in the first phase of the "Innovative Agricultural Recycling Sightseeing Area" of Yizhe Farm, and the "Smart Farm Demonstration Area" with an investment of 80 million yuan in the second phase is under construction. With such a large input, how can the output be guaranteed?
Through a "Yizhe Town" APP, the reporter saw the source of confidence
In the APP, the entire farm is "digitized" and "moved" into the Internet, just like a mobile game, where users can not only adopt piglets, but also carry out social entertainment, and see the growth of their piglets in real time through video surveillance.
The adoption price of the farm pig ranges from 1,500 yuan to 3,000 yuan, and the green fodder also needs to be purchased online, which costs about 1,500 yuan a year. At present, 3,000 piglets have been adopted, of which the 1,800 yuan five-month-old pig is the most popular, and all of them have been sold out.
"Modern people have higher and higher demand for quality of life, and they also pay more attention to consumer experience, and the whole process of visual production not only meets consumer demand, but also provides a broad space for us to open up the high-end market. Farm owner Zhang Zhe said.
Fragrant pigs can be slaughtered when they grow to about 50 kilograms, and then sent to the user's home with a cold chain after packaging. It can also be sold to the farm at a recycling price of 3980 yuan, and the farm will sell it separately, and there will be a slight surplus. On the day of the reporter's interview, a dealer from Shantou City dragged away 35 pigs.
Local farmers can also join in to grow green fodder, which has become an important part of the digital economy. "Data is our new 'agricultural input'. Zhang Chen said that through digital empowerment, traditional pig farming can be combined with agricultural tourism, breeding and planting, and online and offline.
In the field of agriculture, the key goal of developing new quality productive forces lies in new industries, new models, and new kinetic energy. The characteristics of "new quality" are high-tech, high-efficiency, high-quality, and the use of scientific and technological innovation and model innovation to give birth to a more stable agricultural quality.
It is obvious that the new quality of productivity is empowering Xian'an's traditional industries to rejuvenate new opportunities.
Smoother sales channels, live broadcast has become a "new farm work"
Located at the headquarters of the "Taozui Xianning" e-commerce platform on Shiliutan Road in the main urban area of the city, the two anchors are planning a new day's live broadcast. In the live broadcast room, cameras, soft lights, and green screens are readily available, and beautifully packaged yuba, lotus seed rice, and local chicken soup are all on the table.
The "Taozui Xianning" e-commerce platform is already well-known in Xian'an and has a relatively stable user base. After years of development, 4 physical stores, 1 warehouse store, 1 agricultural product purchase and distribution point and 1 e-commerce platform have been built in the main urban area of the city, realizing the combination of online and offline.
Click on the "Tao Drunk Xianning" WeChat applet, Xian'an osmanthus products, Tongshan powder, Chongyang honey, Chibi green brick tea...... All kinds of Xianning famous and high-quality specialties are dazzling, and its own brand "Yijiale" covers many series such as miscellaneous grains, aquatic products, and dried vegetables.
"What we do is actually 'integration' + 'value-added' services. Zhu Ziying, the person in charge of the enterprise, introduced.
Specifically, it is to purchase the scattered agricultural and sideline products of farmers through the acquisition point located in the Yifeng farmers' market, and then carry out exquisite packaging, crown them with their own brands, and then sell them to the outside world by taking advantage of the channel advantages. It not only solves the problem of "realization" for farmers, but also makes it easy for products to enter the online market, and ultimately achieves a win-win situation for all parties.
Bringing agricultural products to the "online" is not only more conducive to the development of enterprises. Through big data analysis of sales, consumption habits, and capital flows, business strategies can be adjusted in a timely manner.
Last year, the company created an output value of 8 million yuan in agricultural product sales alone. This year, the company's newly launched live broadcast business plans to "increase" its communication power.
Farm work generally refers to all kinds of work in agricultural production. Traditionally, farm work can be subdivided into ploughing, sowing, fertilizing, and harvesting. With the development of economy and society, if a good product wants to stand out in the market competition, "being able to shout" has long been a necessary skill.
Wu Haibing, a Jiang farmer in Shuangxiqiao Town, built a live broadcast room in the factory and regularly invited network anchors to the base to bring goods live; Tingsiqiao Town's tea boss Wanli created a self-media and used short videos to promote tea culture; and "Henggou Tofu Brother" and "Xianning Beef Brother" showed their faces in person to bring goods, and the number of fans reached more than 30,000. According to statistics, there are more than 30 influential "Internet celebrity anchors" in the district, and the total number of fans has exceeded 5 million.
With the rapid growth of the domestic live broadcast market, the continuous expansion of the transaction scale, and the continuous increase of the user group, agricultural entities from all over Xian'an are vying to catch this wave of "fast train", setting off a boom of "live broadcast economy".
Under this upsurge, workers have become anchors, live broadcast equipment platforms have become labor materials, and agricultural products have become labor objects, and the combination of the three has been optimized, and new quality productivity has burst out. In the end, the sales efficiency and commodity circulation speed have been greatly improved, injecting a steady stream of new momentum into rural revitalization.
Source: Xianning release, Xianning official website
Xianning Daily all-media reporter: Rao Min, Wu Wenjin, Zhang Huan
Special correspondents: Hu Jianfang, Li Tingting
Editor: Lu Xi
Review: Hong Wei Producer: Zhu Fengjin
Producer: Xianning Daily Network Media Center
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