The 2024 Qingpu Coffee Culture Festival will be launched on April 28 with the joint launch of Materia Medica, a special coffee map and a CoffeeWalk route...... "Most Jiangnan" 2024 Qingpu Coffee Culture Festival. This year is the second year that Qingpu District has held the Coffee Culture Festival, which has increased a wealth of activities compared with the first year, not only with local business, agriculture, cultural tourism, but also with Wujiang, Jiashan, and Kunshan.
Photo courtesy of the organizer of the "Most Jiangnan" 2024 Qingpu Coffee Culture Festival
In addition, the "Yangtze River Delta Coffee + Sharing Alliance" was recently established, and a number of boutique niche coffee and related industries from the Yangtze River Delta took this Qingpu Coffee Culture Festival as an opportunity to cooperate and jointly promote the construction of the Yangtze River Delta coffee brand.
On May Day, come to Zhujiajiao Dadian Lake to visit the coffee market
It is reported that the Yangtze River Delta Coffee Market, the key activity of the coffee festival, will be opened from April 30 to May 4 on the lawn of Dadian Lake, Zhujiajiao Town, Qingpu District. At that time, the 8,000-square-meter market site will bring together coffee, food, life, performing arts, sports, camping, homestay and other ways to play.
Map of the coffee market Courtesy of the organizer
It is worth mentioning that the Daqing Post Office and Qingpu Traditional Chinese Medicine Hospital will jointly launch a special herbal coffee, and a special co-branded booth will be arranged at the market site. Herbal coffee is mainly added with cinnamon and wolfberry, which can be used as Chinese medicinal materials and food ingredients. Guo Huiqing, deputy director of the Qingpu District Bureau of Culture and Tourism, said that during the market, there will be a director of traditional Chinese medicine at the booth every day to popularize science for the public. It is understood that after the end of the coffee culture festival, this co-branded herbal coffee will also continue to be retained.
In addition, local coffee and specialties brought by Wujiang, Jiashan and Kunshan, such as Wujiang clay stove coffee, Jiashan Zhong Jiefu, Kunshan intangible cultural heritage Olympic stove and other Yangtze River Delta elements, will also set up special booths, allowing citizens and tourists to experience the "most Jiangnan" coffee market.
List of activities of Qingpu Coffee Culture Festival Photo courtesy of the organizer
Excavate the treasure café, and the fragrance of coffee overflows the whole city
In the ancient town of Zhujiajiao, you can see many small but fine coffee shops along the street. This coffee culture festival will link up with 11 streets and towns in Qingpu District, fully explore local boutique niche coffee shops, and select the most beautiful coffee shops in Qingpu according to the three categories of "fashion consumption", "neighborhood block" and "country house".
At the same time, the Qingpu Coffee Map and the "Coffee" House Tour CoffeeWalk check-in activities will be launched, where citizens and tourists can participate in the check-in stamps and unlock Qingpu business districts, scenic spots, homestays, public service facilities and other points to exchange for consumption discounts and exquisite gifts. In order to better benefit the people, during the event, Qingpu's major commercial complexes, popular scenic spots and 26 homestays will participate in promotional activities to further drive the cultural tourism consumer market.
The coffee shop in the ancient town of Zhujiajiao The surging news reporter Li Sijie pictured
Tell the story of coffee humanities and carry out publicity activities in multiple latitudes
In order to allow more people to participate in the Qingpu Coffee Festival, this coffee festival also has a wealth of online promotional activities. Qingpu District and China Academy of Art jointly held a Yangtze River Delta coffee cultural and creative collection activity to explore outstanding coffee cultural and creative design works. Launched the "The Temperature of a Cup of Coffee - Yangtze River Delta Coffee Story Series Report", using coffee insights to see the figure of entrepreneurial strugglers in the new era and tell the story behind the coffee industry in the Yangtze River Delta. During the market, through the live broadcast of pictures and the live broadcast of Internet celebrity Douyin, you can feel the charm of Qingpu coffee culture without leaving home.