[Introduction: In the first quarter of this year, Chery Group continued to maintain rapid growth, with sales increasing by 60.3% year-on-year to 529,600 units. Among them, Chery's Jietu accelerated its progress with "wild" and once again ran out of "shortcut speed", with a cumulative sales volume of 107,500 units in the first quarter. 】
On the eve of the Beijing Auto Show, Chery's Jietu has taken the lead in attracting attention.
On April 22, the 2024 Jietu Night and Shanhai T2 Listing Conference with the theme of "Longing for Travel" was held in Beijing. The Shanhai T1, Shanhai T2, Shanhai T5, Shanhai P5 and Shanhai T7 under Jietu Auto together form the "Five Tiger Generals" of the full matrix of hybrid off-road vehicles of Jietu Automobile, announcing that Jietu Automobile is striding into the 3.0 era with the wildest products, the wildest technology and the wildest experience.
As a strategic new product of the hybrid off-road track, the Shanhai T2 was officially launched, with a guide price range of 179,900-209,900 yuan, and in order to give back to users, the launch of the car from now on can also enjoy the lifetime warranty of the whole vehicle and the lifetime warranty of the three electrics, the national 100 city star camping rights, 15,000 yuan replacement subsidy and other 8 major listing rights, for users to open up a new scene experience of "travel + hybrid off-road".
Impact the annual sales target of one million vehicles
What big moves will Jietu Automobile, which has broken into the million club in just over five years, make big moves in the future?
Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., gave an in-depth interpretation of the brand development concept of Jietu Automobile, and said that Jietu Automobile adheres to long-termism and pursues "three insistences", that is, insisting on relying on Chery Group's technology empowerment, adhering to the scenario-based "travel +" strategy, and firmly promoting the global layout.
Caption: Li Xueyong, deputy general manager of Chery Automobile Co., Ltd
In terms of technology, Jietu Automobile undertakes Chery's "Yaoguang 2025" strategy, relying on the four major technical fields and 15 core technologies of Yaoguang 2025 strategy, and opens up upward space with category innovation; In terms of globalization, JITU adheres to the dual-line drive of the domestic and international markets, builds a world-class brand, and strives to quickly enter the first camp of China's passenger car exports.
In the first quarter of this year, Jietu Auto once again outperformed the "Jietu speed", with cumulative sales reaching 107,476 units, ranking second among the top 20 brands in China's passenger car and SUV market with a year-on-year growth rate. It is expected that by the end of April, Jietu Auto will achieve cumulative sales of 1.1 million units in 68 months.
Facing the 3.0 era, Jietu Auto will fight for one million on top of one million, and continue to write a new journey of one million with "Jietu speed". In the next two years, Jietu Auto will successively launch 15 new products, covering the whole scene from family travel to off-road travel, and is committed to becoming the most "off-road" technical strength and the most "wild" brand of Chery Group, and achieving the goal of annual sales of 1 million vehicles by 2026.
The "Five Tiger Generals" have made a strong attack on the hybrid off-road market
At the event site, Jietu Shanhai T1, Shanhai T2, and Shanhai T5 were unveiled one after another, Shanhai P5 and Shanhai T7 also appeared amazingly, and the hybrid off-road "Five Tiger Generals" went into battle together, drawing the development plan of Jietu Automobile in the 3.0 era, and pushing the atmosphere of the whole conference to a high point.
The Shanhai T1 is positioned as a fashionable off-road super-hybrid SUV, based on the Kunpeng super hybrid C-DM technology, and is expected to be officially launched in the second half of this year. The new car is equipped with a 1.5TGDI hybrid engine and a 1DHT hybrid transmission, as well as an XWD fully automatic intelligent four-wheel drive system and the strongest electric four-wheel drive in its class of 450kW.
The Shanhai T5 is a full-scene intelligent off-road super-hybrid SUV, it is the first model with a girder of the Jietu Automobile, which is equipped with a 2.0TGDI longitudinal hybrid special engine for the first time, with the latest generation of hybrid gearbox and "three locks", bringing strong power performance and super ability to get out of trouble, coupled with a comfortable space beyond the same level, perfectly realizing both off-road exploration and comfortable life. The Shanhai P5 will be an all-road travel off-road pickup, leading the pickup off-road fashion with hard-core mecha aesthetics and expanding more possibilities for travel.
At the scene, the river crossing video of Jietu Shanhai T7 shocked the "premiere", which showed the different strength of Jietu. Shanhai T7 is a collection of top technical strength, the "new species" created by Jietu Automobile, it has both amphibious and floating water navigation "science fiction" strength, is the standard "wild survival beast"; the new car will also be equipped with a plateau intelligent oxygen chamber and an armored body, with a hard-core off-road strength comparable to a million.
Shanhai T2 is committed to creating the best solution for off-road travel
Caption: Dai Lihong, Assistant General Manager of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Jietu Brand Division
Shanhai T2, as the second product of the Jietu Shanhai series, is committed to creating the best solution for off-road travel. Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu Brand Division, introduced that in order to build Shanhai T2, Jietu Automobile has carried out 29 offline co-creations, inviting more than 100,000 users, more than 150 industry leaders, more than 200 partners, and 5,000 engineers to participate.
图说：捷途品牌事业部造型VP Andrew Collinson
What is the most beautiful "square box"?Andrew Collinson, VP of Styling of Jietu Brand Division, deeply analyzed the design aesthetics of Shanhai T2. Shanhai T2 adopts the design language of "vertical and horizontal", creating a classic "square box" shape, the vehicle lines are horizontal and vertical, showing a sense of strength and wild charm;
"Shanhai T2 can obviously rely on appearance, but Jietu Auto insists on taking the route of strength, so that users do not have the anxiety of the journey, the worry of safety, the concern of fuel consumption, and the hard work of driving. Dai Lihong introduced that Shanhai T2 is based on Kunpeng super hybrid C-DM to build, fast acceleration, medium speed stability, high speed saving, maximum power up to 280kW, maximum torque up to 610N·m, with a capacity of up to 43.24kWh large battery, pure electric range up to 208km, full fuel and full power comprehensive range up to 1300km+, as long as a tank of fuel, you can complete the round-trip of Duku Highway.
At the press conference, Jietu Auto specially created an external discharge scene area, vividly interpreting the comfortable off-road experience brought by Shanhai T2. The new car has a 6.6kW high-power external discharge function, which can supply power to on-board induction cookers, refrigerators, coffee machines and other electrical appliances, and has a 24-hour parking air conditioning function, plus 20+ travel ecological scenes and 50+ ecological products, so that users can have fun and joy in different scenes of travel life.
Safety is the bottom line that JTU adheres to. Shanhai T2 adopts a steel cage body structure, with a torsional rigidity of 32,000N·m/deg, and high-strength steel accounts for 80%, with armor-level protection, comparable to a battlefield fortress. In order to fully demonstrate the safety performance of Shanhai T2, three themed God of War areas were set up at the scene of Jietu Night, showing off the "battlefield-level safety" of the new car with impactful scenes such as hitting the wall, exploding, and rolling.
Open more diverse scenes
Off-road travel requires not only a good car, but also food, clothing, housing and entertainment during the journey. Zhang Chunwei, deputy general manager of the brand division and general manager of the marketing center, said that Jietu Auto has always adhered to the "travel +" strategy and laid out "travel + ecology", just for users to have a better and more comfortable experience during the journey. Travel off-road super-hybrid SUV plus "travel +" ecology, this is the true value of Jietu Shanhai T2.
Caption: Zhang Chunwei, deputy general manager of the brand division and general manager of the marketing center
Everywhere you go, you can get shortcuts, which is the goal of "Travel+". G318 Most Beautiful Highway Rights and Interests Program has built 151 Jietu stations along the route, providing car owners with many benefits such as catering and accommodation, vehicle maintenance, rescue, travel charging, etc.; Hardcore Mecha" and other themed modding kits. Through this series of measures, Jietu Auto has successfully built a trendier, wilder and more interesting "Travel+" ecology, and achieved all-round coverage of travel lifestyles.
The full-link user experience of online and offline is the greatest confidence for JITU to serve users well. Offline, JTU has completed 478 standard experience stores and 610 service networks in 286 cities across the country, trained more than 10,000 product experience specialists, and provided 7X24 hours of online + offline services.
Comments: In this brand night, the "Five Tiger Generals" gathered for the first time, fully demonstrating the strength of Jietu Automobile, marking the official entry of Jietu Automobile into the 3.0 era, from family travel to fashion light off-road, from business cockpit to new amphibious species, Jietu Automobile has achieved a comprehensive and full-scene product layout. From a chaser, a runner to a surpasser, JTU is ready to spread its wings and lead the way. In the future, JTU will go to a wider range of mountains and seas with greater "ambition". Although the current domestic auto market is very volatile, Jietu Auto does not take the usual road, accelerates forward on the track of "travel +", and promotes the "longing for travel" at home and abroad.