Under the boom of Huawei-enabled car sales, some Huawei automobile sales companies registered with Huawei came forward, and Huawei directly resorted to the court.
Huawei's lawsuit included Huawei Motors
Recently, Huawei Technologies Co., Ltd., Suzhou Huawei Automobile Sales and Service Co., Ltd., and Kunshan Huawei Automobile Sales and Service Co., Ltd. related trademark infringement and unfair competition dispute cases have been newly announced, and the plaintiffs are Huawei Technologies Co., Ltd., and the two cases will be heard in the Suzhou Intermediate People's Court on April 29.
According to shareholder information, Kunshan Huawei Automobile Sales and Service Co., Ltd. is 70% owned by Suzhou Huawei Automobile Sales and Service Co., Ltd., which is jointly held by three natural person shareholders and has no equity relationship with Huawei.
It is reported that the smart car model is the closest cooperation between Huawei and car manufacturers, and is also known as the model with the highest "Chinese content", Huawei is not only deeply involved in the development of new models, providing intelligent solutions, but also using its own sales channels to help sell cars.
Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and CEO of Intelligent Vehicle Solution BU, has since publicly explained that he originally wanted to use "Huawei Wenjie" as an ecological brand, so that consumers are not very confused when choosing.
"Now it is produced by Cialis, and soon Chery, BAIC and JAC will also produce cars with Huawei's complete set of solutions, and if they all use different brands for marketing, service and retail, it will be very complicated and the investment cost is very high. ”
It can be seen that Huawei is still expanding the scope of cooperation in the smart car model, in addition to Cialis, Chery, JAC and BAIC and other companies will also join the Huawei smart car model
Yu Chengdong: Huawei does not make cars alone
It is worth noting that at last year's China Automotive Chongqing Forum, Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and CEO of Intelligent Vehicle Solution BU, delivered a speech.
Yu Chengdong said that in 2030, new energy vehicles will account for nearly 100% of new car sales. At the same time, there will be fewer and fewer auto companies under the competition, and perhaps the number of major players in the Chinese market will be less than five.
In addition, he believes that Level 4 autonomous driving can be achieved by 2030. Huawei will strive to move towards the commercial use of Level 3 autonomous driving in 2025.
According to the Shanghai Securities News China Securities Network, Yu Chengdong said that the future head car companies will not be able to produce 5 million or even 10 million vehicles per year, and it will be difficult to gain a foothold.
"Small and medium-sized manufacturers may be merged and reorganized by large manufacturers, and it will be difficult for companies that can survive in the future to gain a foothold in this era if their annual output does not reach more than 5 million units or more than 10 million units. Yu Chengdong pointed out. At present, among the domestic automobile manufacturers, none of the car companies has reached this level.
At the 100,000th AITO launch ceremony in May, Yu Chengdong said: "If mainstream car companies want to survive in the future, the production capacity of tens of millions of units is necessary, and if they don't have it, they won't survive." ”
Regarding "Huawei does not make cars", Yu Chengdong said that Huawei does not make cars means that it does not make cars alone, but jointly builds cars with car companies.
You can't do this thing with famous brands and trademarks!
In recent years, in order to start their own brand as soon as possible, some people have embarked on the "crooked and evil way" - a famous brand.
In order to prevent the occurrence of the phenomenon of "famous brand", the registration strategy of "joint trademark" and "defensive trademark" can be carried out.
The former refers to the same trademark owner applying for the registration of a batch of trademarks similar to the trademarks it actually uses on the same or similar goods, while the latter mainly refers to the same trademark owner registering its trademarks separately on non-similar goods in order to prevent others from registering the trademark on these goods.
Sources: Brokerage China, Red Star Capital Bureau, China Securities Journal, etc