Text: Understand the original Che Emperor Wang Yan
Recently, it has been rumored that Zhijie S7 has launched a new sales policy, buy any Zhijie S7, and pay the balance will be directly deducted from the car price Xiaomi SU7 lock single non-refundable deposit5000 yuan.
This is also seen as a new way for Huawei Zhijie S7 to "cut off" Xiaomi SU7 orders. In response to the situation of the terminal, after understanding the car emperor asked Huawei, its insiders said that they did not know about it.
Zhijie S7
Although there is no information about the above-mentioned subsidy policy through public channels such as Huawei experience stores. However, after that, the staff of a Huawei authorized experience store in Beijing confirmed to understand Chedi that there is indeed such a policy at present, and the time will end this month.
In addition, the above-mentioned staff revealed that the policy is not applicable to stores nationwide, "because different regions have their own marketing departments, as far as I know, such as Guangdong, there is none."
The staff said that at present, Xiaomi users only need to show the lock order page, and the car is purchased by the same person, they can apply for the balance reduction and exemption of Zhijie S7.
The sales policy of Zhijie this time is aimed at the order of Xiaomi SU7. As a new car on the second market, whether Zhijie S7 can start in the market is undoubtedly a key battle for Huawei and Chery to join forces, but Xiaomi SU7 is a strong opponent of Huawei Zhijie S7 in terms of order volume and traffic.
Huawei Zhijie
From the perspective of positioning, Xiaomi SU7 and Zhijie S7 are highly overlapping in many aspects, not only with similar names, but also with pure electric sedans. The price range of some models of the two sides also overlapped, with the Zhijie S7 priced at 249,800-349,800 yuan, and the Xiaomi SU7 priced at 215,900-299,000 yuan.
There is no gap in terms of configuration,Silicon carbide high-voltage platform、8295Cockpit chip, etc.;Both have a range of more than 700km,XiaomiSU7Higher;One is Hongmeng cockpit4.0,One is surging OS;Both have prepared two sets of driving schemes for pure vision and lidar routes。
Because it failed to be a hit before, after nearly half a year, on April 11th, Zhijie S7 "debuted" again after some re-"packaging".
On the one hand, it is an increase in allocation and a significant price reduction, on the other hand, Zhijie also mainly solves the delivery difficulties caused by the shortage of chips and the relocation of factories. According to the salesperson, the current delivery time is 3-4 weeks.
Xiaomi, on the other hand, has also become an opportunity for competitors due to its large number of orders and limited delivery of production capacity.
Today, Lei Jun, the founder of Xiaomi Group, posted that the current production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule.
At the same time, he also said, "If you are really in a hurry to buy a car, you can consider buying Zhijie S7, NIO ET5, Xpeng P7 series, etc."