#芒果TV#
"Flowers and Boys: Friends" has officially met with everyone, this is not the 6th season of the series, but the 10th anniversary special, which is considered to be 5.5 seasons, and the guests who have responded well to the previous seasons and have good relationships are reunited.
As soon as this program was broadcast, Mango TV also officially announced that they had gone through the tenth anniversary, that is, a full ten years ago, they broke out of Mango TV with "Flowers and Boys". After the tenth anniversary, watching Shangxing Satellite TV's life be tight, only they have become one of the four major platforms after the three major online video platforms that everyone often says. And it has become the only one among several platforms that has made profits year after year.
There are so many platforms with capital behind them, and so many rich satellite TV want to build their own video platforms, but only Hunan Satellite TV and Mango TV have successfully played their own signboards.
Putting aside those commercial factors, what Hunan Satellite TV gave up billions of exclusive broadcast rights a year to sell to other platforms, they ruthlessly decided to make their own video platforms, just look at these variety shows that help them succeed in an invincible position, if they can do it with these three points in one, other platforms really can't do it.
It is a basic operation to hype and have highlights
Since it is a variety show, the highlight and main focus of variety shows is entertainment. Only if it's entertaining, the audience will be willing to sit down and listen to you talk about something else.
Take "Infinite Transcendence Class", which has been making trouble recently, through various post-editing and other tricky operations, this show has more highlights in addition to the content of the show itself.
In the early stage, through the script setting, and in the later stage, through the editing technique, the two are matched with each other to make a variety show full of controversy and topics, and many artists are deeply affected by it, but sometimes they should give up some things for the sake of fame. There are not a few variety shows that use this method, and "Infinite Transcendence Class" is just one of them, which everyone has often seen over the years. But to talk about the originator of the mountain, you have to trace back to Mango TV.
As mentioned earlier, "Flowers and Boys", which met with you a full decade ago, can be said to be a classic case of making the plot confusing through post-editing. So far, the second season of "Flowers and Boys", which has been regarded as a classic variety show by domestic netizens, and the flower science born from it, are through the post-editing of miraculous skills, so that this variety show can be interpreted repeatedly.
Mango TV has successively played some montage on top of various parent-child variety shows, husband and wife variety shows, etc., which are consistent basic operations.
It is often said that a mango is not a mango if it doesn't do something. The trailer put a smoke bomb, but the effect of the broadcast was not like this, every time the plot is reversed, it is called a hand to pinch, and the psychology of our audience is played to death.
It is outstanding to be able to innovate and step on hot spots
These basic operations alone are not enough to be invincible. Ten years ago, other video platforms have been operating for a long time, with a basic audience base, Mango TV was born, there is no picture quality, and there is no fluency if you want smoothness.
At that time, every local satellite TV found that its ratings were constantly falling, but the life of the online video platform was getting better and better, and they all wanted to try the online platform. That is, ten years ago, in 2014, Hunan Satellite TV cut its own variety show exclusive broadcast rights and sold it to iQiyi. As a result, Hunan Satellite TV only worked for a few days, and it had an online video platform to come up with Mango TV, Hunan Satellite TV's variety show was broadcast exclusively by iQiyi, but Mango TV has its own other variety show, which is only broadcast on Mango TV.
The speed of this innovation is so fast that people feel unprepared, and there is another response speed that must be used as a textbook level is "Sister Riding the Wind and Waves".
The birth of this variety show is that some Douban netizens complained on the Internet that it is better to watch some out-of-fashion female stars pull in to do a singing and dancing performance, watch the sisters debut in a group on the spot, and call Mango TV to hurry up.
Mango TV really listens to people's persuasion, and just do what it says, but in two weeks, the variety show was launched quickly. No matter from which point of view, the first season of "Sister Riding the Wind and Waves" has epoch-making significance, even if it deviates a little later, we can't deny its positive side. Including the recently aired "Riding the Wind 2024", I don't know what will happen later, just now the first episode of the broadcast is based on Nuwa to create people and then introduce this clip about women being unique women and loving themselves, which can be called gods. Regarding the power of women, women should love themselves, etc., are all hot topics in the entertainment industry in recent years. Being able to innovate and step on hot spots is the magic weapon of Mango TV.
There will be things to come, and there will be a standing pattern to open
Blindly engaging in entertainment is inevitably shallow. Constant innovation is only new, and it is not possible without depth. Especially good at things, Mango TV, which has a high standing, has been shouldering the important task of spreading traditional Chinese culture in recent years, and it has also been booming.
It is also the fifth season of "Flowers and Boys", also called "Silk Road Season". The places where the program goes are all countries along the Belt and Road. Along the way, while bringing our excellent traditional culture to the past, it also allowed the domestic audience to appreciate our achievements in the Belt and Road Initiative, which has the dual functions of entertainment and education.
This year marks the 60th anniversary of the establishment of diplomatic relations between China and France and the Olympic Games in Paris, France, and the latest season of "Chinese Restaurant" is also placed in Paris, France. To put it mildly, this is the pattern, and Mango has never forgotten to open up the pattern.