Recently, the Ministry of Agriculture and Rural Affairs issued a public announcement on the list of strong agricultural industry towns through the evaluation, and 10 township agricultural industry strong town projects in Chongqing were selected as Youyang Huatian Township
What is the strength of the agricultural industry in Huatian Township?
Let's learn about its "exclusive cheats"
"Excellent" word
Focus on leading industries to be better and stronger
Huatian Township is located in the hinterland of Wuling Mountain, sandwiched between two large mountain troughs and ditches of Calamus Creek Gai and Nanmu Jinggai, with terraced fields layered on top of each other, and quiet villages, clean roads, and green mountains in the distance, outlining the "paradise" in people's minds.
Due to the high mountains and long waters, the soil is rich in selenium, the sunlight is sufficient, and no pesticides and chemical fertilizers are used, the rice produced in Huatian Township is slippery but not greasy, white as jade, and has been designated as "tribute rice" since the Tang and Song dynasties.
In order to call the "Gongmi" brand and put the "three zero" standards of zero pesticides, zero fertilizers and zero herbicides in place, the ecological planting technology with stricter requirements has also been promoted in Huatian Township. Nowadays, "Gongmi" from seed selection, seedling raising, field management to fertilization, pest control, weeding, harvesting and other links, are carried out in strict accordance with the green organic agricultural production standards, not only national geographical indication products, but also "Youyang 800" regional public brand of the main alpine ecological agricultural products.
The word "special".
Constantly polish the business card of "local specialties".
In agricultural production, we must recite the "special" formula of "no one has what I have, and no one has me" in order to be in an advantageous position in the competition.
In recent years, as one of the main products, with the building of the "Youyang 800" regional public brand and the promotion of high-standard farmland construction, the mechanization rate of rice production in Huatian Township has been continuously improved, the rice harvesting efficiency has also been continuously improved, and the brand effect has gradually become prominent.
In order to do a good job in the "native products" article, in the planting stage, Huatian Township invited experts from the Municipal Academy of Agricultural Sciences to teach the growers the double reduction of rice planting medicine and fertilizer and the technology of improving quality and efficiency, selecting unified high-quality rice varieties, guiding farmers to accurately formula fertilization, scientific and reasonable fertilization, and using the ancient method of farming and modern technology combined with alpine cold water standardization planting methods. At the same time, intelligent monitoring equipment is used to conduct supervision and analysis to ensure that the quality of rice is excellent throughout the growth cycle.
In addition, Huatian Township also actively promotes the use of new mechanized machinery and tools, continuously accelerates the whole process of mechanized rice planting, helps the "acceleration" of rice production, and promotes the development of rice production to standardization, scale and mechanization.
"融"字诀
Guiding diversified business entities to "enter the game"
Rural revitalization is a big article, and more social forces need to be mobilized. In recent years, Huatian Township has introduced Tencent and Jingdong Group to expand the market, extend the industrial chain, promote the integration of agriculture, culture and tourism, and increase the income of more farmers.
Since 2022, Tencent in Huatian Township has jointly launched the "Hejiayanyun Rice" smart adoption project, moving 66,000 square meters of rice fields in the Huatian terraces to the "cloud", and inserting "digital wings" for "Youyang Gongmi" through "online adoption + user operation", spreading the business card of "Youyang Gongmi" to all parts of the country, attracting netizens from 33 provinces (autonomous regions and municipalities) to become farmers of Huatian Terraces and taste the delicious taste of the deep mountains.
On March 24 this year, "Youyang 800" and Jingdong launched an all-round and in-depth cooperation, allowing Youyang Gongmi and other "big mountain goods" to go to the "big market". Relying on JD.com's strong sales channels and logistics distribution, JD.com's "Youyang 800" specialty hall was launched, and the "Consumption Meal" was launched in conjunction with the launch of the "Consumption Meal", so that the high-quality Youyang products that are "raised in the depths of the boudoir" can reach thousands of households and go to all over the world.
In addition to the tribute rice industry, in recent years, Huatian Township has also coordinated ecology and development, and simultaneously promoted the construction of 10,000 mu of standardized tea base, 10,000 mu of standardized camellia base, and 10,000 mu of standardized vegetable base, so that the green economy has become the background color of rural revitalization. While expanding the industrial economy, the township also relies on tourism resources such as calamus cover and flower field terraces to integrate agriculture, culture and tourism to integrate rural tourism, so that villagers can serve "golden rice bowls" and eat "tourist rice".
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Editor: Zhao Shuting Duty: Ren Guirong ▏ Editor-in-Chief: Chen Jie Produced by Youyang Autonomous County Rong Media Center