Shanghai, April 22, 2024 – SAIC Motor announced today that Jozef Kaban, a world-renowned automotive designer, creator of the Bugatti Veyron supercar, former chief designer of Audi exterior, and former design director of top automotive brands such as Skoda, BMW, Rolls-Royce and Volkswagen Mr. Officially joined SAIC as the Vice President of Global Design of the Design Center of SAIC Innovation Research and Development Institute, responsible for the forward-looking creativity and product design of SAIC's full-array automotive brands.
SAIC Motor is a leading listed automobile company in China, and its vehicle production and sales have remained the first in China for 18 consecutive years. In 2023, SAIC Motor will sell 1.208 million vehicles in overseas markets, leading the Chinese auto company for eight consecutive years, helping mainland China's vehicle exports catch up with Japan and rank first in the world, while SAIC's MG brand will sell more than 840,000 units globally, ranking first in overseas sales of China's single brand for the fifth consecutive year.
Aiming at the general trend of "data determines experience, software-defined vehicles" industry transformation, SAIC has fully integrated its five major information technology centers (software, artificial intelligence, big data, cloud computing, network security), passenger car technology center, overseas innovation center and other advantageous resources to build SAIC Group's innovation research and development institute and set up a team of more than 10,000 independent R&D talents. After more than ten years of development, SAIC DESIGN has grown into one of the most important forces in the field of automotive design in China, and officially became a national industrial design center in 2021. At present, SAIC Design Center has an international design team of more than 300 people, with advanced and complete software and hardware equipment and excellent design capabilities, and its products have won many international design awards.
2024 coincides with the 100th anniversary of the birth of the MG brand, and it is of great significance for Joseph Kaban to join SAIC Innovation R&D Institute, which will vigorously enhance SAIC's design competitiveness and international level, provide more excellent models for global auto consumers, and accelerate SAIC's entry into the global market.
Joseph Kaban, a world-class automotive design master, graduated from the Royal College of Art in London in 1997 with a major in vehicle design, and later joined the Volkswagen Group in Germany, showing outstanding design talent. Joseph Kaban, who was only 25 years old at the time, took charge of the Bugatti Veyron supercar project and designed the exterior and interior of the new Veyron, which caused a huge sensation in the world car world and was hailed as the most talented car design genius at the beginning of the 21st century. Joseph Carban has an outstanding design talent, having served as the chief designer of Audi's exterior and the design head of world-class brands such as Skoda, BMW, Rolls-Royce, and Volkswagen.
Joseph Carban has the design planning ability and business thinking of "giants together", and has extracted valuable experience in the reshaping and upgrading of the design language of luxury car brands, and his cross-era automotive product design has received enthusiastic response and commercial success in the market. His abundant forward-looking ideas and rapid design iteration will help SAIC to stand out in the new energy era.
Joseph Kaban's international vision will help SAIC to expand its territory in the global automotive market and further drive SAIC's design to the next level. Its innovative ideas and ideas from a new perspective will accelerate SAIC DESIGN's growth into a world-class automotive design team.
Joseph Kaban said: "SAIC is a world-renowned and China's largest automotive group, and I am very much looking forward to working in the SAIC Design Center, and I hope to develop a new era of automotive design on this fertile soil of the East and achieve success."
Wang Xiaoqiu, President of SAIC, welcomed Joseph Kaban to SAIC Design Center
Lu Yong, Executive Vice President of SAIC Innovation Research and Development Institute, issued a letter of appointment to Joseph Kaban
SAIC Welcomes Joseph Kaban to SAIC DESIGN led by Shao Jingfeng