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"Sister Lang 5" was launched for 3 days, and popular players and biggest dark horses gradually appeared.
Last night, #陈丽君断层第一#的话题登上微博热搜, she also became the first contestant to unlock the first stage direct shooting. In the drama "Mandate of Heaven", the red-clothed sword dance seamlessly connected Mulan and Sun Wukong, and his eyes flowed and said, "My life is up to me, not to God", Chen Lijun was also ridiculed by netizens as "the strict selection of the ancestors". After Taiwan's sweet girl and the second yuan, Sister Lang's stage finally became popular with traditional culture? At least this is a benign signal.
Immediately after Chen Lijun, the players who recommended more than one million on the first stage were Liu Xin and Chen Haoyu, the latter of whom is also regarded as the biggest dark horse of this year's "Sister Lang". Entertainment unicorns noticed that at present, the number of likes on her first stage "Yezi" on official shaking even exceeds that of Chen Lijun, and on the Baidu index, her search peak in seven days is 46000+, surpassing Chen Lijun, He Jie, Qi Wei and other popular players.
What makes many viewers excited is that in next week's Yigong competition, Chen Lijun and Chen Haoyu will join hands on the stage of "Hair Like Snow". In the "Riding the Wind and Choosing the Stage" activity released on the Mango TV station, the love value of the stage exceeded 20 million, and the second place was 4.8 million, leading the fault, basically locking the privilege of dominating the screen barrage of the public performance.
It may be too early to be optimistic. Looking at the premiere of this "Sister Lang", we will also find that in the grand age of public opinion, which seems to be still huge, #向太怎么也来参加浪姐了##苗苗浪姐初舞台站反了##周扬青rap Luo Zhixiang# and other topics have been on the hot search, collecting public opinion gossip, emotional value, stage accidents and other topics, but according to incomplete statistics, there is only one #Chen Lijun fault first# topic with a reading volume of more than 100 million.
More intuitively, Chen Lijun's popularity has not yet formed an "effect", and the main Amway videos on platforms such as Douyin are still from last year's "New Dragon Gate Inn" period.
Based on the market, on the one hand, the influence of the "Sister Lang" IP is also unavoidable, and on the other hand, after the emotional card fails, it can quickly complete the "filling" with traditional culture and dark horses.
"Supergirl" is difficult to activate feelings, and traditional culture makes "Sister Lang 5" desperate?
With one hand and one hand of traditional culture, the cards of "Sister Lang 5" are very distinct. Let's take a look at the first hand, I have personally experienced the Wang Xinling effect and Xiaomei's two-dimensional outbreak, and "Sister Lang" will certainly not give up the emotional card.
In the case that the variety show value of "0713" fast man has been developed to the extreme, Mango TV, which holds the same blockbuster IP "Supergirl", is full of ambitions. At the beginning of "Sister Lang 5", it is a grand "Supergirl Reunion": not only gathered the supergirl players including He Jie, Shang Wenjie, and Liu Xin, but even the identity of Sa Dingding's "Supergirl Mentor" was cued out, and Shang Wenjie even threw out the linkage story of "I signed up after watching He Jie's competition" with high emotional intelligence.
It's just that judging from the effect of the show, the audience seems to have no intention of promoting the "red journey" of the three supergirls. The program duration is five or six hours, but what is on the hot search is a post-stage meme clip of #Shangwenjie cut He Jie#. However, on a public stage, when the three supergirls are elected as captains at the same time, and there are single PKs of Shang Wenjie and He Jie as a topic, it remains to be seen whether it can give birth to new sparks.
What's more, after playing the emotional card for two or three years, most of the sisters this time are obviously "not here": although the picture of "Nanxiang is back" was frantically switched in the later stage, Guo Biting wanted to express the current "little happy" life; He Jie also gave up the repertoire that was highly sung on the Internet and chose her own "attitude"; In addition, Qi Wei chose original repertoire, Sa Dingding and Liu Xin chose a mix of classic repertoire.
Other stages full of "feelings" such as Xie Jinyan's "Sister", Miao Miao's "Velvet Flower", Han Xue's "Drifting Snow", such as Xie Jinyan's own experience, Miao Miao's sense of atmosphere and the supremacy of comedy in "Standing on the Stage", although it also attracted a lot of attention during the broadcast, but it did not form a circle.
Feelings this hand, "Sister Lang 5" obviously lost. However, on the "Traditional Culture" hand, there was an unexpected effect.
The traditional cultural content of "Sister Lang 5" has been significantly improved. On the one hand, many players chose the national style stage. is not only Chen Lijun's "Mandate of Heaven", Sa Dingding sings "Left Finger Moon", which is not only the ending song of the Xianxia drama "Fragrant Honey Sinks Like Frost", but also integrates opera and flowery soprano singing. Liu Yan's first stage "Sigh" performed the ancient charm in a cheongsam, and Zhang Yuxi's "Red Zhao Wish" sang in red makeup, which won the Best Single Award for a Chinese Style Musician.
On the other hand, the program team is also consciously increasing the content of traditional culture. Most typically, the performance of this season will be themed "Oriental Solar Terms", including the sting, summer solstice, beginning of autumn, and heavy snowfall. It's just that how the traditional solar terms will be integrated with the stage, or reduced to a publicity gimmick, will also become the focus of the issue. At present, the stage of Yigong's performance has ancient songs such as "Hair Like Snow" and "The Sound of Snow Falling", as well as original and sweet songs.
The integration of traditional culture and the competitive stage, because of the addition of Chen Lijun, released a doubling effect, and also allowed "Sister Lang 5" to successfully activate the market effect after the premiere. She integrated Yue Opera singing and pop music in the "Little Test", which also made countless audiences lock in a public stage in advance. But there is only one Chen Lijun, can realize the vision of "Sister Lang 5" to open up territory again with traditional culture? It remains to be seen.
The second year of internationalization: there is no next "Xiaomei", caught in the "withdrawal" controversy?
"Sister Lang", who proposed the "Great Beauty China Season" last year, successfully revitalized the program IP with the out-of-the-circle effect of the "International Sister" Mei Yi Liya. In terms of personnel composition, a total of 7 international sisters participated in this year's session, including many contestants with hit singles or sweeping actor awards.
Judging from the initial stage performance, the international sister is quite attentive. Russian singer Marie presented the original song "Born to be the Protagonist", which incorporates a number of difficult movements on stage, and Vietnamese singer Sun Ha Ling's "Take It Easy", which has been played more than 2 billion times on music and social media platforms around the world. American singer Sasha played and sang "Dancing with Your Ghost", which has 500 million+ views on Spotify.
In addition, French singer Joyce played and sang "Champs-Élysées", and Mai, who wore a red dress, sang "Can I call you mine", and these stages also received very high praise on the scene, and Zheng Nicole directly topped the first place on the first stage.
Not only the catfish on the stage, but also the bonuses they bring to the reality show part are also significant: not only the interactive scene of the multi-Chinese melee and the heart-warming interaction of Chinese and foreign sisters, but also how international sisters learn Chinese lyrics has also become a highlight. In the small test, Mai of Qi Wei's group made a mistake in the wrong place, which also made the team fall into "passivity".
It's just that judging from the market feedback, the international sister has not received much attention out of the circle. It's not hard to understand. The effect of Xiaomei is that she has leveraged the explosive power of the two-dimensional group and brought the niche culture to the public circle, but this year's international sister lacks such a stage, which is high-quality but also universal, and does not have too many feelings and circle culture blessings.
What really pushed "Sister Lang 5" to the forefront was the news of the "withdrawal" of the international sister. At the end of March, the topic of #Sister Lang 5 retired from the competition# rushed to the hot search, with 130 million views, because according to media reports, American singer Sasha and Russian singer Mary withdrew from the competition. The reason for the withdrawal has not yet been announced.
What can be seen is that the program team has put their heart into inviting international sisters. For example, Sun Xialing not only has a hit single, she is also able to use Chinese in interviews and exchanges, and she also has a soft spot for domestic costume fairy dramas. It's just that it can also be found that compared with the previous season, which was relatively focused on China, South Korea, Vietnam and other places, this year's new international sisters from Europe and the United States have been added, and Mango's ambition to further expand the overseas influence of Sister Lang's IP is not difficult to see.
After all, last year, with the Vietnamese actress Zhifu appearing in "Sister Lang 4", she also successfully brought the show to the Vietnamese market. According to public information, in June last year, YeaH1 Group in Vietnam announced that it would purchase the copyright of Sister Lang of Mango, and said that the program had reached the top of the market in terms of procurement cost and investment scale, and the program also set a record for the most investment in Vietnamese variety shows with 33 sponsors. The program also gained good ratings and public opinion attention after it was launched.
It's just that now it seems that Sister Lang's internationalization road still needs to be explored.
The business story continues: capital and mango finally bet on the right treasure?
According to incomplete statistics, the brands cooperated by "Sister Lang 5" include Jindian, SAMSUNG, Swish, Arowana, Gu Yu, Emma, and Hushubao, a total of 7 brands, a slight decrease from the 10 brands that started last season. In other words, the capital market is also waiting to see the stamina of the "Sister Lang" IP, but there are also many brands such as Jindian and Swishy that have cooperated for many seasons.
What's even more interesting is the business story of the sisters. The day before the show started, Jin Dian officially announced Chen Lijun as the organic life experience officer, and the advertising video she shot for the brand was also recognized and loved by fans because of the integration of Yue Opera elements such as water clothes and folding fans, showing the charm of "female students" and the contrast of sweet girls in life. Bet on Chen Lijun's brand in advance, as well as Swish.
In addition, Svey also officially announced Cai Wenjing as the brand ambassador, and Samsung became Qi Wei's new partner. In the program, we can also see that Jindian linked up with popular sisters such as He Jie and Qi Wei to do oral broadcasts, and Samsung integrated the context of "difficult communication" of international sisters, and linked Wanida to carry out small theater implantation.
A very significant point is that compared with the previous lagged reaction to Wang Xinling's commercial endorsement after the explosion, as well as the frequent bets of capital and program groups on "failure", this time the "bet" of the market is obviously more accurate: for example, Chen Lijun, a female student of Yue Opera, has become the "chosen sister", which is the "favorite" of the platform, the brand and the audience.
This is perhaps not difficult to understand. In November last year, Chen Lijun successfully came out of the circle with the Yue Opera "New Dragon Gate Inn", and during the Spring Festival, she appeared on 6 Spring Festival Gala stages in one go, including CCTV's "Liang Zhu Caoqiao Farewell", Henan Satellite TV's Spring Festival Gala's "Broken Bridge, Bridge Meeting", Zhejiang Satellite TV's Yue Opera Spring Festival Gala "New Dragon Gate Inn", Dragon TV's Spring Festival Gala and Ju Jingyi's cross-border cooperation "Mountain Love", etc.
The high-quality stages again and again made her quickly popular among young people. On the Douyin platform, #陈丽君话题播放量超过60亿次. Before the launch of "Sister Lang 5", she was on the hot search of topics many times because of Reuters, etc., and "The sister who loves to wear group uniforms for five seasons" has developed from the program Reuters in March to the "stalk" in the feature film of the show. Behind such high popularity, it is her excellent strength and the charm of traditional culture that are supported.
Qi Wei, Cai Wenjing and others, who were also bet on in advance by platforms and brands, are also representatives of both audience popularity and commercial value. Qi Wei's problem is that the song selection on the first stage "failed", the original song and the overly strong makeup made her score high but raised questions, and how to recover it in the future is very important. Cai Wenjing's "funny girl" trait is unique among Sister Lang, and her continuous film and television works have also allowed her to accumulate a certain degree of national popularity.
However, this is only the beginning, and whether they can continue to rise in the capital market in the future depends on their performance on the stage. Based on the entire "Sister Lang 5", behind the good start, the continuation of the story is also touching: how will the story of Chen Lijun's "coming out" and "walking back" to promote traditional culture unfold?