Hello everyone.
Xiaohongshu has opened up to IKEA's face
Directly put the promotional pillow of the furniture fair in the pillow pile of IKEA to check in hahahaha
Statement:
I know you too
Not "picky"
I just want to find a happy corner that I can always rely on
It can be seen from the small print on the pillow that this is actually the happy home exhibition that Xiaohongshu is doing recently.
This is a way to take advantage of the situation.
IKEA has seen it: a good business war, right!
In addition to engaging in topics, Xiaohongshu's home copywriting and IKEA also have a fight.
The main one is the happiness of life
Two days ago, I just finished IKEA ghost copywriting: IKEA's latest sales copywriting, and my mental state is crazy!
Today, I will really show you a wave of Xiaohongshu home copywriting, and how to create a sense of product happiness?
-01-
Find happiness in different spaces
@对号入座
Happiness is a Mirror
Happiness is every time I look at you
You just happened to be looking at me
"Happiness is a Chair"
Happiness is after a day's work
Sit down with ease
"Happiness is a Bookshelf"
Happiness is a narrow square meter
There's my indulgence in the wilderness
"Happiness is a Sofa"
Happiness is a soft arc
Amplify my comfort level
It is about ordinary objects such as mirrors, chairs, bookshelves, and sofas, but it depicts "the tacit moment of seeing each other", "the feeling of relaxation after work", "the infinite world in the book", and "the comfortable physiological curve......
People can't help but imagine the pictures and stories, and feel the beauty and comfort conveyed in them.
-02-
See happiness in sharp contrasts
@脑不死
It's life that pushes you down
It's the sofa that catches you steadily
Close the door and turn on the lights
The home doesn't have to be very big
You can also grow small
I didn't step on it when I got home
Only pull over the carpet
Feel free to step on it
Happiness is not faked
Happiness is
Fill the cabinet you love
Contrast can best open up the psychological gap, and use the negative association of bad feelings to set off the comfort and happiness of the home.
The pain and the beauty are clearly visible.
-03-
Feel happiness in everyday objects
@陈皮本无树
《Shaku》
No matter what the gesture is
Just on the couch
are in the most comfortable state
Rice Cooker
I love to watch rice cookers get angry
Because it is raw with the aroma of rice
《Floor》
I don't want to go over the past
But the comfy bed can roll around
Carpet
Lie flat on the carpet
No matter how much on the mind
It will also be cleared completely
"Washing Machine"
Clothes were swirling around in the washing machine
Wash away all the smell of class in my body
"Shower"
The shower will not scatter flowers
But it can make a joyful splash
In a relaxed and witty tone, he tells the little jokes and small fortunes in life, and releases the infectious power of feeling the happiness in life.
-04-
Happiness in a home that understands you
@看展备忘录
Lying on Douying's desk and writing
Fairy tales will be written
Put on the chess coffee table,
Every day is a holiday.
love
It just sticks together
It is also possible to have their own nests.
Make a wish to the four-leaf clover
Let's be lucky.
Riding the wings of a butterfly,
Get back to your childhood.
Cast yourself on the clouds,
and happiness for energy exchange.
Lie into the comfort zone of spring
Send a Transformer
Beat the chaos of life
Sitting on the ground?
Don't be afraid
I can bend and stretch.
You can sit here or not,
Indulge you in the nest.
"Phantom" side color,
Change the mood.
Walk upright and sit upright,
There aren't so many twists and turns.
Keep it at home
Spring is coming
You can
Follow the mood...... wavering
Use beautiful scene associations to endow furniture with rich imagination space, so that you feel that what you are buying is not a function, but a good mood and atmosphere.
-05-
Happiness comes from someone creating happiness
@山河水
How much potential dissatisfaction
Just as many innovative little designs as there are
It looks very designed
Happiness
In a few words, I will give you the intimacy and understanding of the expression design.
In short, selling a home is actually selling a life.
Home not only plays a functional role in life, but also can be healing, happiness, escape, stability, privacy, happiness, and a higher level of spiritual enjoyment......
Just like this set of copywriting in Xiaohongshu, there is no big reason, but it just makes the happiness of life palpable at different levels of feeling.
Material source: Xiaohongshu netizens