In the face of weak sales and intensified competition, Li Auto finally has the latest move, and everything is unchanged.
On April 22, Li Auto announced an official reduction, and its five models except for the ideal L6, the ideal L7, the ideal L8, the ideal L9, and the ideal MEGA all have different official reductions. At the same time, new prices are available for new purchasers and non-delivery users. In addition, old customers who have purchased cars in the past also provide cash back.
There are three models of the 2024 Ideal L7, and the price is 301,800-359,800 yuan after the official reduction, of which the Pro version is officially reduced by 10,000 yuan, and the Max and Ultra are officially reduced by 20,000 yuan.
There are three models of the 2024 Ideal L8, with a price of 321,800-379,800 yuan after the official reduction, of which the Pro version has an official drop of 18,000 yuan, and the Max and Ultra official price have dropped 20,000 yuan.
There are two models of the 2024 Ideal L9, with a price of 409,800-439,800 yuan after the official reduction, and a price reduction of 20,000 yuan for the whole series.
Li Auto's first pure electric MPV, Ideal MEGA is the model with the most official drops, reaching 30,000 yuan, and the price is 529,800 yuan after the official drop.
The official drop of the car company will generally backstab the old car owner, and the users who have not yet picked up the car are also considered lucky, and they have not seen the official drop of the car company directly refund the money to the old users who have picked up the car, and many car companies are because the official drop does not take into account the feelings of the old car owners, resulting in complaints flying all over the sky, and the reputation has become extremely poor.
Now the ideal car official drop this wave of operation, widely praised by netizens, the old car owners are satisfied or not satisfied for the time being, there is not much news, as for the old car owners can refund how much money, it doesn't matter, the ideal car this official attitude is very good, you need to give a thumbs up.
However, after the official drop of the ideal car, the starting price of the ideal L7 is 301,800 yuan, compared with the official guide price of the ideal L6 of 249,800 yuan-279,800 yuan, the ideal L7 is bound to have a great impact on the sales of the ideal L6, or it is very unfavorable to the initial sales of the ideal L6, and I am very much looking forward to the sales performance of the ideal L6 in the future.
After Tesla's official drop, the ideal car has dropped sharply, which will inevitably cause the price fluctuations of the entire new energy vehicle.