Recently, Huawei ushered in a counterattack in the Chinese market, but Apple's iPhone sales suffered a 10% decline. This seemingly inconspicuous number is a signal of a great change in the market. Huawei's rise is not only a victory for the brand, but also a direct challenge to Apple's dominant position in the Chinese market. Is this business war because the iPhone is no longer favored, or is Huawei's strategy appropriate?
Market analysis
Apple has always been the king of the mobile phone market, especially in the high-end market. The sales figures for the last two months are striking. According to a report by market research agency IDC, Apple's global shipments in the first quarter of this year were 50.1 million units, and its share fell to 17.3%, down 9.6% from the same period last year.
In China in particular, Apple sales fell by about a third in the first two months of this year, according to the Academy of Information and Communications Technology. Huawei, a Chinese brand that has withdrawn from global competition for various reasons, has achieved a stunning counterattack in the domestic market this year.
It is reported that Huawei's sales soared by about 60% in the first two months of this year. This growth rate is undoubtedly staggering. In the high-end market, Huawei has not only succeeded in attracting a large number of users who were originally loyal to Apple, but has also re-established its market position through continuous technological innovation and market strategy.
Apple's sluggishness in the Chinese market is inseparable from the performance of the iPhone 15 series. Many consumers and market analysts have pointed out that the iPhone 15 upgrade is not too big, and even has a bit of a "squeezing toothpaste" feeling. Such a small change obviously does not meet the expectations of the market, especially in such a competitive market environment.
Some industry insiders even predict that if this trend continues, Apple's mobile phone sales in China in 2024 may fall by a third or even half overall. Although Huawei's strong comeback has put pressure on Apple, Huawei can only sell in the Chinese market for now, which limits its global competitiveness.
Netizens' opinions
————Why is Apple so stubborn? Move the strongest functions of Android to the Apple system, and then move the innovative technology of Chinese mobile phones to Apple mobile phones, everyone is satisfied, why not do it, this is the brainlessness of foreigners, arrogance
———— don't forget to make your neck stuck. Support domestic products, always use Huawei, and always use Huawei.
———— Xiaomi OPPO and the like do not join the HarmonyOS system, Huawei will definitely enter the low-end machine in the later stage, and there is not much time left for them
Personal summary
The following September, Apple will launch the iPhone 16 series, which is seen as the biggest upgrade in recent years. Whether Apple can take this opportunity to reverse the decline in the Chinese market has become the focus of attention in the industry. It is believed that Huawei will not show weakness and plans to launch more innovative products to further consolidate its leading position in the domestic market.
This battle between the Chinese and US mobile phone markets is not only a brand showdown, but also a comprehensive battle of technology and market strategy. Every move of Apple and Huawei affects the nerves of the global market, and it is up to the market to answer who will have the upper hand in this protracted battle in the future. So what do you think about this? Feel free to leave a message in the comments below.