It should be the most appropriate to describe Lei Jun in 2024 as "people are in good spirits on happy occasions", but this splashing wealth and wealth even he didn't expect it. After three years of struggle in the automobile industry, he created the most in the industry as soon as it was released, and the impossible in the eyes of others seemed to be so natural in his place.
Text: Lycco
Black code
Since the low-key return of Huawei's 5G mobile phone, it seems that the whole machine circle has become more and more lively, I don't know if you recognize it or not. Of course, the reason for this phenomenon is not unrelated to the impact of the epidemic in the past few years, every time I see a third-party statistical agency announcing the market sales, I see almost all of them falling and falling again!
Especially the domestic mobile phone brands that do not occupy the commanding heights of the mobile phone industry, this decline is particularly serious, which really makes us digital enthusiasts more and more anxious. Sometimes I even wonder why domestic mobile phones, which are already very easy to use, can't beat foreign brands, and what the problem is, in fact, I still haven't figured it out.
The world's top three mobile phone manufacturers
However, this situation has changed dramatically recently, and IDC, a well-known third-party statistical agency, released global smartphone shipment data for the first quarter of 2024, which showed that Q1 increased by 7.8% year-on-year to 289.4 million units, which should be the most exciting data after the epidemic. The top three are basically unchanged, only Apple and Samsung have switched places.
Sales data of the top five manufacturers in the first quarter
The first place, the winning general Samsung, with a total sales volume of 60.1 million units, accounting for 20.8% of the global total, a year-on-year decrease of 0.7%, is basically stable;
The second place, the strongest knife Apple, with a total sales volume of 50.1 million units, accounting for 17.3% of the global total, a year-on-year decrease of 9.6%;
ranked third, Xiaomi, the king of the industry, with a total sales volume of 40.8 million units, accounting for 14.1% of the global total, a year-on-year increase of 33.8%, and the future is promising;
The fourth place, the African famous product Transsion, with a total sales volume of 28.5 million units, accounting for 9.9% of the global total, a year-on-year increase of 84.9%, a low-key dark horse, price is king;
The fifth place, OPPO, with a total sales volume of 25.2 million units, accounted for 8.7% of the global total, a year-on-year decrease of 8.5%, and the year was unfavorable.
The global mobile phone sales ranking in the first quarter
Overall, the entire ranking has not changed much, the first and second are still competing between Samsung and Apple, but Apple and Samsung have been very weak, Samsung has obviously no growth momentum, and Apple is even more eclipsed, you must know that this is after the release of new products and continuous price reductions. And our domestic brands are in the limelight. In addition, I think the biggest regret is Huawei's absence.
Samsung has been ranked first in the world for many years, basically nothing to say, with the industry's most industrial chain and the most abundant product layout, product prices from low to high distribution in various price segments, can provide counterpart services for different groups of people, of course, it is easy to do sales. Moreover, Samsung Electronics' international market layout is very early, and it has always occupied an absolute advantage, and it is indeed very difficult for other brands to surpass.
As for Apple, the machine experience is indeed very stable, but in recent years, the intensity of squeezing toothpaste has become smaller and smaller. Moreover, many technical problems have not been solved, such as weak signals, slow charging, and ghosting. In addition to leading the industry in video capabilities, many other aspects have lagged behind the industry, and user loss is inevitable.
As for Xiaomi,In fact, I don't think there are many differentiated functions in product power,In general, it still wins in strategy,The international market layout is early,And it is to take some relatively backward countries as the main battlefield,Those regions need cost-effective machines,The characteristics of Xiaomi mobile phones just have this attribute。 I remember that in the early years, Xiaomi's destocking was to transport the old models to those areas, and the effect was very good.
Transsion, the reputation of this brand should be barely familiar in the domestic machine circle in recent years, but it is a household name in Africa, the Middle East, Latin America, Southeast Asia and other places, the product price is very cheap, and of course the function is relatively simple. This positioning just avoids all the friends in the list, and the demand for this kind of mobile phone is very high in those places, in a word, the positioning is accurate.
OPPO, a very well-established manufacturer in China, is completely based on brand power. But now with the improvement of the overall level of the industrial chain, its advantage has slowly disappeared, and this brand is not dominated by soul figures, such as Xiaomi has Lei Jun and other product managers, Huawei has the spirit of Ren Lao and Yu Chengdong's persistence, so who can you think of OPPO, their boss has long retired and gone abroad?
Domestic mobile phone ranking in the first quarter
国内销量排名
Before the global list came out, there were also statistical agencies that released domestic data, and this list is very interesting, the best brands in foreign countries missed the top five, and Huawei, Honor and Vivo, which are unknown in the world, performed exceptionally strongly, so this makes Xiaomi, a brand that is often active online, somewhat embarrassing.
Although the actual data is not much different, for example, the sixth-place Xiaomi is also worse than the previous OPPO by more than 100,000 units, but the ranking is the ranking, even if it is only one difference, if you lose, you lose. However, objectively speaking, this gap is really not a gap, and we can clearly see that even Vivo, which ranks first, is only more than one million units more than Xiaomi.
From this phenomenon, we can also see that now the gap between each company is not large, and the specific product itself is weak in innovation and serious homogenization. In the past, when it came to a certain mobile phone brand, we could immediately think of the main features of this brand, and their appearance was also distinguishable at a glance.
When it comes to Xiaomi, probably most people can think of cost-effective, when it comes to OPPO, we all know that the beauty is very good, and when it comes to Apple, it will definitely praise its smoothness and long service life. And now the situation is that every brand has these advantages, and even the images that everyone is working on like crazy seem to be difficult for the average user to distinguish.
So don't think that Xiaomi loses in sixth place, which is completely different from the situation of Xiaomi going down the downward channel a few years ago, on the contrary, the performance of Xiaomi is not worse than ever before. And according to the current situation, Xiaomi is the most likely to surpass Apple and Samsung, and finally I hope that Xiaomi can sing all the way to complete the goal that Huawei has failed to complete, so that the world can see the power of Xiaomi.
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Thank you for reading, that's my point of view! Welcome to pay attention, we communicate with each other and make progress together!