Digital products have become an indispensable thing in people's lives, derived from mobile phone cases, earphones, mobile phone films, speakers, keyboards and mice and other products also have a very high purchase rate and repurchase rate, the market has many customers at the same time, large and small businesses are also numerous, especially the categories of businesses hope to multi-channel customer conversion operation.
In the way of selling goods, the brand's self-operated store has become the choice of many merchants, and after the Yuke network mall platform builds a digital accessories mall applet, what kind of empowerment growth can it bring to their own business?
1. Store sales, customer management
There are many types of digital accessories products, in the store background, all product information/specifications/parameters/prices are managed on the shelves and classified and inventory management, the modules in the mall are beautifully displayed, and the jump and effect of the page and each control are flexibly designed and produced.
Intra-city delivery, in-store pick-up, express delivery and delivery methods and a variety of payment forms make it easier for merchants to publicize customer acquisition and conversion, flexibly formulate rules, and promote and share store links/posters based on the private domain channels of the WeChat platform for continuous traffic pool conversion, such as community, official account connection, etc.
The merchant background manages order delivery, stocking, tool use and after-sales processing, and customers can view orders/logistics/application for after-sales and mall assets/participate in activities in the member center, etc., improving the consumption path is more conducive to the long-term development of the brand.
Digital accessories products are updated and iterated quickly, so the customer repurchase rate is generally OK, old customers are more valuable than new customers, merchants based on the membership system of the mall, at any time to view and manage member details and group operations and marketing.
The membership card, membership level, stored value, and points of the accessories distribution business system have their own advantages, and the functions are carried out according to their own business formats, which have advantages for merchants and customers.
2. Operate and distribute to increase revenue
There are many brand categories, distribution marketing is more suitable, the distributor and promoter model of the distribution system are used, the commission ratio of each product is set, the promoters share the products to their own channels to complete the order to obtain commission cash, and the merchant recruits a large number of promoters to get more new customers and orders.
The background improves the management of data, application review, withdrawal review, sharing materials and other content.
In terms of marketing, there are coupons, grouping, interactive games, combination packages, deposit pre-sales, N yuan M pieces and other interesting forms, each marketing play is in line with different models, in the drainage conversion, repurchase retention, fission sharing are helpful, improve the online operation ability of digital accessories merchants.
Whether it is managed or carried out, the background settings are displayed in the mall, customers can easily participate, and merchants deliver goods and stock them.
There is also a perfect multi-merchant stationing/chain direct sales model, which continuously improves the brand ability of merchants online, and uses the mall system to sell digital accessories based on the multi-traffic entrance of the WeChat platform and external promotion and publicity to bring new customers, coupled with the mall function and product attraction, it can increase business revenue.
The ready-made mall background management and exquisite applet template are used, and you can do it yourself without knowing how to develop. "Links"
Now register and log in to the background of Yuke Mall to build a digital accessories store mall applet.
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