The digital cultural and creative industry is an emerging cultural industry that relies on the network, takes cultural resources as the key asset, and takes networking, digitalization and intelligence as the development direction to drive the overall development of economy, society and culture.
On April 19, the "2024 'Two Cities Convergence' School-Enterprise Exchange and Cooperation Another Important Activity - Youka Digital Innovation Base School-Enterprise Cooperation and Project Signing Activity" was successfully held in Dachuang Valley Dream Garden.
▲ The scene of the event. Photo courtesy of the interviewee
On the same day, the "Youka Digital Innovation Base" was officially launched. At the same time, the innovation base has signed tripartite cooperation agreements with 8 universities including Chongqing Normal University, and signed contracts with 5 ecological enterprises of Youka Group on the production and production of digital content such as games and animation. The launch of this innovation base will give full play to the resources of the Youka platform to build an industrial ecology, strengthen the cooperation between science cities, schools, local enterprises and enterprises, accelerate the cultivation of talents in related industries, achieve a win-win situation and accelerate the creation of a new highland for the digital cultural industry.
▲Youka Digital Innovation Base was launched. Photo courtesy of the interviewee
Zheng Zhijian, Secretary of the General Party Branch of the School of Journalism and Media of Chongqing Normal University, said, "Youka Digital Innovation Base has provided universities with a path and combination point for school-enterprise cooperation and integration of industry and education in four aspects: the introduction of ecological enterprises, talent training and original IP research and development, service platform construction, and business order release. ”
In recent years, relying on 8 universities in the district, including Chongqing University and Chongqing University of Science and Technology, the Science City has built a high-standard innovation ecosystem around the university town, built 23 incubation carriers above the municipal level and 4 national incubator carriers, and promoted more than 14,000 college students to "study in the university town and in the science city", and initially built a first-class innovation and entrepreneurship ecology in the country.
▲ 8 colleges and universities signed school-enterprise cooperation contracts with Youka Digital Innovation Base on the spot. Photo courtesy of the interviewee
It is reported that in 2023, Science City will introduce Shenzhen Youka Interactive Technology Co., Ltd. to Science City through investment promotion. The company is a national high-tech enterprise in the first echelon of the domestic "pan-entertainment" digital human field, covering live broadcast, music, animation, radio dramas, virtual idols, metaverse and other fields, with a total of 120 million registered users on the platform, more than 20 million monthly active users, and an annual output value of nearly 1 billion. Liu Zizheng, chairman of Youka Group, said that in the future, it will rely on the core business of Youka Group's platform to take root in Science City, and build the base into a digital cultural and creative industry base for leading enterprises in the industry to lead ecological agglomeration and release business orders to drive ecological development.
▲Five ecological enterprises in the production and production of digital content such as games, animations and other digital contents of Youka Group have signed contracts with the base. Photo courtesy of the interviewee
"Chongqing Radio, Television and Network Audiovisual Association takes the establishment of the base as an opportunity to support the development of the digital cultural industry by relying on the talents and industrial advantages of the Science City. Zhang Wenhua, vice president of Chongqing Radio, Television and Network Audiovisual Association, said at the event.
Youka Digital Innovation Base, located in Jinfeng Software Park, the core area of Science City, is equipped with advanced optical motion capture studios, recording studios and other supporting facilities, creating a trendy and light luxury office space, and plans to release 100 million yuan of business orders to upstream and downstream ecological enterprises in Science City within 5 years. At the same time, it will cultivate industrial talents through school-enterprise cooperation, create a digital cultural and creative industry ecosystem driven by business release and talent training to stimulate innovation vitality, and realize the rapid growth of the regional digital cultural and creative industry.
Science City will continue to strengthen the in-depth integration of digital and culture, and give full play to the leading and exemplary role of cultural inheritance and innovation. Shi Weina, director of the Innovation Service Center of Chongqing High-tech Zone, said that she hoped that Youka Digital Innovation Base would be built into a leading digital cultural and creative IP incubation base and a digital virtual content production science and technology innovation base in the region as soon as possible. In a new form, it will provide fertile soil for the development of new quality productivity, attract more professionals to settle in and stay in Science City, and let entrepreneurs and innovators find their own "waves" in the wave of digital Chongqing development.
Editor-in-chief: Deng Xiaowei丨Deputy editor-in-chief: Li Haoyang
Editor-in-Chief: Li Tongtong丨Editor-in-charge: Wang Qian
Reporter: Wang Kelan|Editor: Fan Xingxin|Proofreader: Zhou Yi
Produced by Chongqing High-tech Zone Financial Media Center
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