Content Summary: The core layer of the animation industry is the content industry, in today's deep integration and diversified development of all walks of life, Chinese animation is no longer a brilliant but single work of art, but plays an extremely important role in the cultural tourism industry, and even becomes an important force to drive regional economic growth. In 2023, the scale of China's animation industry will grow to 252.5 billion yuan in 2023, of which online animation accounts for 15.79%, animation movies account for 3.16%, and derivatives and others account for 81.05%.
Keywords: animation market size, animation market competition pattern, animation industry development prospects
1. Definition and classification of the animation industry
Anime is a form of visual media produced through animation techniques, usually stories, plots, and characters presented in an animated way. Anime can be in the form of TV shows, movies, online videos, original works, manga adaptations, etc., and its content covers various genres, including but not limited to action, adventure, sci-fi, fantasy, comedy, romance, suspense, etc. The process of animation production includes drawing character design, making scene animation, dubbing, soundtrack, etc., and the final presentation can be in the form of 2D animation, 3D animation, or mixed media. Anime has gained widespread popularity and influence across the globe and has become an important form of cultural expression, conveying a variety of themes, values, and emotional experiences.
Animation belongs to the creative industry, with animation, comics, and games as the core, including all works and products produced with comics and animation elements. Animation can be divided into various genres such as reasoning, romance, action, war, harem, history, suspense, science fiction, etc., and can be divided into four categories: TV animation, theater animation (MOV), original disc animation (OVA, OAD), and network animation (NET) according to the broadcast platform.
2. The development status of the animation industry
The animation industry is an important part of the cultural industry and one of the pillar industries of the national economy. In recent years, China's animation industry has shown a rapid growth trend, driven by national policy support and the development of the Internet. Especially since 2020, although China's overall economic and social development has been negatively affected by the repeated new crown epidemic and the turbulent international situation, the animation industry has ushered in a period of valuable opportunities and has shown a strong momentum of development. According to statistics, the scale of China's animation industry has increased from 114.4 billion yuan in 2015 to 252.5 billion yuan in 2023.
The core layer of the animation industry is the content industry, which includes not only the creation, production and distribution of films, television and comics, but also the secondary publication of original content, including videotapes, DVDs and animated books. Today, with the deep integration and diversified development of all walks of life, Chinese animation is no longer a brilliant but single work of art, but plays an extremely important role in the cultural tourism industry, and even becomes an important force driving regional economic growth. In 2023, the size of China's online animation market will be 39.87 billion yuan, accounting for 15.79% of the animation market, the size of the animation film market will be 7.99 billion yuan, accounting for 3.16% of the animation market, and the scale of derivatives and other markets will be 204.640 billion yuan, accounting for 81.05% of the animation market.
As a technical means to generate moving images, animation has been deeply involved in human life in the digital media era, closely intertwined with social development, and has produced huge industrial value. China has grown into one of the largest animation markets in the world. In 2023, the total output value of China's animation industry will increase from 153.6 billion yuan in 2017 to 300 billion yuan, and it is expected that the total output value of China's animation industry is expected to reach 350 billion yuan in 2024.
3. The industrial chain of the animation industry
1. The industrial chain structure of the animation industry
The animation industry chain can be divided into three links: content production, content dissemination and derivative realization, including downstream derived games, clothing, stationery, toys and other peripherals, two-dimensional social platforms and content exchange communities.
The animation industry chain involves multiple links, including content creation, production, distribution, marketing, and derivatives development. The upstream of the animation industry chain mainly involves the creation and planning of animation content, as well as the talents and technical support required for animation production.
The downstream of the animation industry chain mainly involves the distribution, dissemination and development and sales of derivatives of animation works. These links constitute an important part of the downstream of the animation industry chain, through which animation works can be more widely disseminated and applied in the market, while providing audiences with more diversified viewing and interactive experiences, and also providing more commercial value and impetus for content creation in the upstream of the industry chain.
Note: This article is excerpted from the industry analysis article "Panorama Analysis of the Development of China's Animation Industry in 2024: Animation Plays an Important Role in the Cultural Tourism Industry and Ushers in a Strong Development Momentum [Figure]" released by Zhiyan Consulting.
Based on authoritative data released by the National Bureau of Statistics, government agencies, and industry associations, the "China Animation Industry Market Research and Investment Strategy Research Report" released by Zhiyan Consulting combines the collection and analysis of global data such as in-depth research data, expert feedback data, and internal operation data to improve the efficiency of customers' business decision-making. This report makes an in-depth investigation and research on the current situation and market of China's animation industry, and makes a prudent judgment on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the investment layout of the animation industry.
Zhiyan Consulting has been focusing on industrial consulting for 15 years and is a professional service organization in the field of industrial consulting in China. The company takes "driving industrial development with information and empowering enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. Provide weekly/monthly/quarterly/annual reports and other regular reports and customized data, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.