Chinanews.com, Shanghai News, April 21 (Yang Haiyan) On April 21, the launching ceremony of Xinhua Yue Reading brand and series of activities was held at the Fuzhou Road store of Shanghai Book City, and Xinhua Media's new reading brand "Xinhua Yue Reading" was officially unveiled. "Xinhua Joy Reading" will establish modern concepts such as "big reading" and "happy reading", innovate the form of reading activities, inject cultural activities with soul and temperature, and become a new brand of cultural activities in line with the development direction of Shanghai's urban construction. A series of activities with a variety of various forms, such as the Xinhua Yue Reading City Pop-up Week, Xinhua Yue Reading Life Festival, and Xinhua Yue Reading Literature Library, will be unveiled one by one to promote reading for all people and make reading more attractive.
At the brand launch ceremony, the new LOGO of "Xinhua Yue Reading" was officially released. The LOGO adopts the ICON design style, using the Möbius ring element, the circular pattern symbolizes the cycle and infinity, echoing the infinite extension of culture and knowledge represented by "Joy Reading", and exploring the infinite possibilities of life. The left half of the word "Yue" is made into the shape of an open book, which also returns to the general theme of reading.
Life is fun
From April 20th to April 28th, Xinhua Yue Reading Life Festival will be held around the theme of "Spring" in Fuzhou Road Store of Shanghai Book City, Huaihai Parkson Plaza, Jiangnan Book Company, Qingxi Zhiyuan and Jiuliu Square.
Xinhua Yue Reading Life Festival conveys the concept of "life is fun", and uses the concept of cultural bazaar to create a book as the core, gathering many exhibitors and diversified content, creating a bookish atmosphere while displaying and delivering diverse cultural content, making reading more attractive. The market is divided into seven theme sections: book market, reading, pleasure, extraordinary, fashion, food and fun. Among them, "Xinhua Bookstore Backlight 226" also contains the relevant content of "non-visual culture", which shows barrier-free reading through elements other than visual and reflects social temperature. By showcasing and promoting new ways of reading and living, the event brings the new lifestyle of "culture + life" to life in the hearts of young people.
Shanghai Xinhua Media selects more than 100 varieties of spring-themed books from major publishing houses across the country, and gives back to readers with a 78% discount, so that the fragrance of books fills the city. In addition, on April 20, 21, 27 and during the May Day holiday, 10 performances will be held at Parkson Huaihai Road and Jiangnan Bookstore in Qingpu District, featuring young violinist Hu Hongming, French guitarist Marc Artemi de Viviés, Chinese guitarist Lucie, NYU Shanghai Orchestra String Quartet, Jazz Band, and Sounds of Nature Parent-Child Choir.
The People's Literature Publishing House brought readers a series of cultural and creative products of the "Treasure of Humanity" brand during this life festival. Panda Bookstore from Chengdu, Sichuan Province, brought a wealth of panda-related cultural and creative products during the festival, so that readers can "see pandas" without leaving Shanghai. Hangzhou Xiaofeng Book House created a feast of creativity and life during the Life Festival, and readers can see those eye-catching characteristic cultural and creative products. There are also many exhibitors and enterprises such as Shanghai Grand Theatre, Shangmei Film, China Moutai, Beijing Tong Ren Tang's Materia Medica, UBAG, Old Town God's Temple, Tong Hanchun Hall and other cross-border participating units and enterprises, providing readers with a multi-dimensional cultural experience of "reading +".
900 Group also gathered many of its time-honored Chinese brands to participate in the exhibition, and gave full play to the advantages of intangible cultural heritage resources, and cooperated with Shanghai Book City to launch the "900 Group x Xinhua Media Spring Life Festival Limited Handicraft Class" on April 21.
Wonderful, double Monday flash mob
In addition to the life festival, "Xinhua Yue Reading" will also launch a bi-weekly "Xinhua Yue Reading Shanghai Book City Pop-up Week" with publishing brands as the protagonist in the atrium of about 100 square meters on the second floor of Shanghai Book City, providing publishing houses with a theme space to display new books, new works, famous artists, art installations and other content, and also bring a bi-weekly cultural feast to the public. The three stores of Shanghai Book City Changning Store, Shanghai Book City Wujiaochang Store and Shanghai Book City Jiuliu Square Store will also participate in the Yue Reading City Week activities as branch venues, and each issue will launch relevant key book displays, sales and displays according to the theme of the main venue on Fuzhou Road.
During the May Day period, the second pop-up week will follow, and Guomai Culture will bring a pop-up week with the theme of "reading a good book in a thousand and doing what you believe in and like". During Children's Day, Shanghai Music Publishing House, Children's Publishing House, Music Fun, Dolphin Publishing House, Shanghai Translation Publishing House, and Yilin Publishing House will bring a pop-up week with the theme of "Children's Dreams, Scholarly June 1st".
Academy, review the past and "know the new"
In order to further serve the primary and secondary school libraries in Shanghai and effectively promote the promotion and implementation of the "Xinhua Yue Reading" brand, Shanghai Xinhua Media Chain Co., Ltd. has also established a Shanghai primary and secondary school library service center - Xinhua Yue Reading Zhixin Academy. "Xinhua Yue Reading • Zhixin Academy" is also recognized by the China Educational Equipment Industry Association as the "Shanghai Primary and Secondary School Library Library Service Center".
"Xinhua Yue Reading • Zhixin Academy" will uphold the principles of responsibility, value, professionalism and convenience, establish a rich and diversified book collection system, and provide high-quality book procurement and distribution services for primary and secondary school libraries in the city. In the future, more sub-centers will be settled in various districts and counties of Shanghai, so that primary and secondary schools in the city can enjoy services at their doorstep. At the same time, it will also go out of Shanghai to serve the Yangtze River Delta.
As the reading brand of Xinhua Media, "Xinhua Yue Reading" will further build and deepen the cultural activity brands such as "Citizen Cultural Living Room", "National New Book Release Hall", "Shanghai Story" Reading Club, "Shenxue Classroom, Reading and Education", and "Mr. Big Lounge", so as to explore more of the focus and hot spots of public attention, present a distinctive and innovative cultural feast, and rely on its own advantages to use the Book City APP As a platform, through the integration of online and offline, we will go out of the bookstore, expand the possibility of reading, cover all aspects through multiple channels, and strive to create a good atmosphere of loving reading, reading more and reading good books in the whole society. (ENDS)