From April 20th to 21st, the 41st Weifang International Kite Festival and the 2024 Weifang Kite Carnival 10,000 kite flying activities were held in the World Kite Park. In the past two days, a large number of tourists have entered the park. In the meantime, the e-commerce live broadcast conference was even more popular, and "kite + e-commerce" performed a "two-way running" event.
At the scene of the 10,000-person kite flying event, tourists buy cultural and creative works.
Combined with the advantages of Weifang and the new consumption forms that people like at the moment, the e-commerce live broadcast conference built an exclusive space for the Weifang e-commerce live broadcast conference on the spot, set up special live broadcast activities with different industry themes, and fully promoted market consumption through brand linkage, live broadcast delivery, Internet celebrity interaction and other forms. At the same time, the event also gathered 20 well-known domestic brands such as Jingdong Sports, Taobao, Meituan, Fucai, China Post, etc., to gather brand potential energy and present a feast that blooms the vitality of the world's kite capital and highlights the quality of the brand.
At the kite meeting site, Chenyu, an operator of a Taobao community, shared the content of the kite meeting with tourists and distributed gifts.
On the morning of the 21st, the reporter saw at the Taobao booth that many tourists were sending the pictures of the kites they took to the corresponding communities, and then went to the scene to receive kites, sunhats and other gifts, according to the community operators Chen Yu introduced, as of the morning of the 21st, a total of more than 3,500 tourists participated in the event. Through the kite meeting on-site promotion activities, many Taobao fans further understand Weifang kites, which not only enhances the popularity of kite products, but also enriches the product content of the platform. "I knew about Weifang kites many years ago, but I didn't expect Weifang international kites to have such a shocking scene, with crowds of people and kites flying all over the sky. Chenyu said.
The "fruit" Douyin e-commerce anchor brought Weifang special agricultural products at the kite meeting.
In a Douyin e-commerce live broadcast room called "Fruit", two female anchors are introducing Hanting watermelon, Shouguang honey melon, and Changle Beibei pumpkin with affection, and many customers place orders. One of the female anchors said that Weifang's special agricultural products are very famous in the country, and she is more confident and confident to introduce Weifang's agricultural products at the scene of 10,000 kite flying. Many fans were amazed by the beauty of the release, and the number of orders increased. On the 20th, an anchor sold more than 200 orders of croissant melons. According to reports, this is an e-commerce company from Weifang, convened 12 e-commerce experts to come to the live broadcast, some in the live broadcast room, some in the flying field mobile phone mobile live broadcast, this time with Weifang agricultural products, the effect is very good.
The Douyin anchor of Hangzhou Shuiyi Culture Media Co., Ltd. brought goods live on the north side of the release field.
Six Douyin anchors from Hangzhou Shuiyi Culture Media Co., Ltd. broadcast live on the north side of the release field, introducing the kite festival and selling products at the same time, and customers continued to place orders in the live broadcast room. Xu Jiang, the person in charge of the company's site, said that where there are characteristic cultural activities across the country, the company's Douyin live broadcast team will go live wherever it goes, and the 10-person live broadcast team came to the World Kite Park, which has been broadcast live for a day on the 20th, and the fans have risen by more than 10,000 people, and the Weifang International Kite Festival is very popular.
Police officer "Fu Zai" came to the kite club e-commerce live broadcast conference, and fans rushed to take a group photo.
On the morning of the same day, at the kite post office booth, the police officer "Fu Zai", who had a traffic of more than 100 million on the whole network, came to the scene, with his super high appearance and the blessing of "cute and inspirational" temperament, he attracted a large number of fans to take a group photo as soon as he appeared. The public security police assisted the fans to take pictures quickly, and the fans said they were very happy. The activity is the Weifang Post Company and the Weifang Public Security launched the "Kite Club with 'Fu Zai'" theme activity, to carry out "I have a date with the kite" and "0.1 yuan to send greeting cards" and other colorful interactive experience activities, queue up to check in an endless stream.
Liang Yuanyuan, manager of the customer center of Weifang Post Company, told reporters that in the early stage of the event, the company released interactive messages on various social platforms to warm up the event, and launched a lot of cultural and creative products such as postcards and commemorative stamps with Weifang elements. From the 20th to the morning of the 21st, more than 20,000 tourists came to the site to receive stamped postcards, and many people bought commemorative stamps and other cultural and creative products on the spot.