A while ago, after Wahaha became popular, the product continued to sell well, and many netizens shouted for Wahaha to launch beer products.
Some netizens said that children who grew up drinking AD calcium milk are now of the age of drinking beer. There are also netizens who designed the appearance manuscript for the product packaging of Wahaha beer, and even made a product promotional video for the listing of Wahaha beer, which can be described as heartbreaking.
Let's take a look at the exquisite appearance of bottled water and beer designed by some netizens for Wahaha before, which is unique and infinitely tempting.
On March 11, the Blue Whale reporter asked Wahaha's official customer service at that time, and the customer service responded, "The beer demand has been fed back to the research institute, and it will be launched in the later stage in research and development." ”
This time, if Wahaha can leverage its cross-border beer to be launched on a large scale as soon as possible, it can be said that it will easily win. Because, consumers' feelings and cognition of Wahaha are already quite in place, and the enthusiasm for expectation and support is incomparable. This can be seen from the sales of products to Wahaha during this period.
In addition, drinking water enterprises need a large amount of capital investment for market research, product research and development, brand promotion, etc., which has higher requirements for the financial strength and resource integration ability of enterprises. Wahaha is not short of capital and resources in this area.
If you really want to launch Wahaha beer quickly, it's actually very simple and fast. It can be said that it does not take much effort to strategically integrate some beer and other enterprises, and soon a series of flagship products can be launched.
However, what puzzles many people is that the weather is getting hotter, and the summer solstice is coming soon, but from the current point of view, Wahaha is still quiet, is Wahaha beer going yellow?
It should be said that Wahaha has made many explorations in the cross-border production and sales of alcoholic products, but it has failed many times and paid a lot of tuition fees. If you come forward to enter the wine market again, it should be quite cautious for Wahaha.
In 1994, Wahaha was involved in liquor. In December of that year, Fuling Wahaha Co., Ltd. Guandi Distillery was established, and they invested heavily in publicity, but in the end it did not hit the market.
After this time, Wahaha did not stop. In 2013, it invested 15 billion yuan to cooperate with Moutai Town Jin Sauce Liquor Industry to establish Moutai Town Lingjiang National Liquor Company, but it was unfortunate and was affected by the liquor plasticizer turmoil at that time, and it persisted for less than 4 years and failed.
But Wahaha did not give up, and later launched "Zongshuai Family Liquor" to position itself in the high-end liquor industry, but the market response was still mesh.
As far as beer is concerned, Wahaha has also tried to launch beer-flavored non-alcoholic beverages, but the market response has been very mediocre, and there is no news in the end.
Therefore, as a drinking water company, it is still difficult for Wahaha to open up a new world in the beer field and make fist products. If you really want to do something long-term, you often can't do it quickly.
In addition, there is a big news related to the beer industry recently, which everyone should have read. A few days ago, the Hong Kong Consumer Council tested 30 types of prepackaged canned or canned beers for the first time, including Snowflake, Heineken, Budweiser, Carlsberg, 1664, Harbin Beer and more. The test revealed that all the samples were found to contain different types and levels of biogenic amines. Notably, samples of Harbin McDonnell Douglas were found to contain vomitoxin (DON).
Excessive intake of biogenic amines may cause headaches, dizziness, vomiting, respiratory disturbances and even cerebral hemorrhage. Drinking beer containing vomitoxin, if the intake exceeds the safe threshold, may trigger a range of acute poisoning symptoms
Although this test was seen by an organization in Hong Kong and tested in accordance with international standards, it has to be alarming. Presumably, Wahaha, who has conducted in-depth research on beer-related production, should also be aware of these situations.
If Wahaha wants to launch its own beer, it must be higher than the current domestic production standards, which will not only bring a lot of impact to the beer industry, especially in the face of competitors and consumers, otherwise once it encounters problems, it will have a catastrophic adverse impact on the entire Wahaha series of products and brands. However, such a high standard of production will inevitably increase the cost of Wahaha beer products, resulting in its lack of price advantage and affecting the greater expansion of the market.
In addition, Wahaha has greater feelings than other drinking water and food companies and has a soft spot for health products. As early as 1991, Wahaha Children's Nutrient Solution achieved amazing results, with a profit of up to 70 million a year. However, Zong Qinghou chose to stop production. Because he discovered the social problem of overnutrition in children, he realized that excessive intake of high-calorie foods can lead to obesity in children, which will have adverse effects on children's health.
As a bottled drinking water company, Wahaha is one of the few in the field of pure water, and it should have a considerable authoritative position. When it comes to health and safety, you can do it professionally. But in the beer industry, it's hard to be so sure. If you rush to work in the beer industry, you are likely to overturn.
Therefore, for the social voice launched by Wahaha Beer, Wahaha emotionally agrees with and understands the expectations of fans, but in actual action, it may be more about seeking stability, and will never make a move until it is mature. If you are not fully sure, it is better to do a good job in the current food and beverage business.
Because, it is difficult to start a business, and it is even more difficult to keep a business.
Xie Xiaowen: Strategic scholar. He mainly commented on current politics, business, railways, and culture. WeChat public account: zgmjply (commentator Xie Xiaowen)