Liu Qiangdong's AI digital human appeared in the live broadcast room, and the sustainability of the brand effect remains to be seen

Reporter: Huang Bowen Editor: Yang Jun

Recently, Liu Qiangdong appeared in the live broadcast room in the form of AI digital human "Procurement and Sales Dongge". This innovative move not only highlights JD.com's breakthrough in the field of technology, but also highlights the brand's far-reaching plan for future development.

Although there are still flaws at the technical level, such as limited freedom of action and dialogue, and a slight lack of realism, this has not affected its positive role in brand communication and marketing. Through this innovative attempt, JD.com has successfully demonstrated its determination and strength in technological innovation and digital transformation to consumers.

In fact, the successful appearance of Liu Qiangdong's AI digital human live broadcast can also be seen as another important achievement of JD.com in technological innovation and brand building. Through the celebrity effect of technology, JD.com has successfully transformed Liu Qiangdong's personal influence into the commercial value of the brand, further enhancing its competitiveness in the e-commerce industry. Of course, how to sustain this brand effect after a moment of fresh heat is a more important issue that remains to be seen.

Strategic decision-making

Meituan-W (HK03690): Set up the "Core Local Business" section, with Wang Puzhong as the CEO of the sector

On April 18, Meituan CEO Wang Xing released an internal email, announcing the progress of the integrated organizational iteration. According to the email, the previously integrated Meituan platform, the store group, the home business group and the basic R&D platform will be merged into the "Core Local Commerce" (Core Local Commerce) sector, and Wang Puzhong will be the CEO of the core local business. It is reported that in February this year, Meituan announced that Wang Puzhong would oversee the core local business of Meituan's platform, store delivery and home delivery business groups. This internal email officially named the results of the previous round of business integration in the company's structure, and clarified the identity and role of Wang Puzhong.

Comments: The integration of the "core local business" segment indicates that Meituan will further focus on the local life service market in terms of strategic positioning and strengthen its core competitiveness in this field. Wang Puzhong's appointment as the CEO of the sector highlights Meituan's determination to deeply integrate the local business ecosystem. This not only helps to improve operational efficiency, but also reflects the company's continued focus on user experience and service quality.

Major releases

Tencent Holdings (HK00700): The company's leading "National New Generation Artificial Intelligence Open Innovation Platform for Medical Imaging" passed the comprehensive performance evaluation

Recently, the "National New Generation Artificial Intelligence Open Innovation Platform for Medical Imaging" led by Tencent officially passed the comprehensive performance evaluation of the High-tech Research and Development Center of the Ministry of Science and Technology. According to reports, the construction of the platform is led by Tencent, and 10 units, including China Academy of Information and Communications Technology, Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, Mingfeng Medical, Guangzhou Huyun, Yidu Cloud, the First Affiliated Hospital of Zhengzhou University, Nanfang Hospital of Southern Medical University, Shanghai Panorama Medical Imaging Diagnostic Center, and Haina Yixin.

Comments: Through comprehensive performance evaluation, the platform is not only of great strategic significance for improving the level of medical imaging AI technology in mainland China, but also helps to promote the digital transformation of the medical and health industry. In an economic sense, improving the diagnostic efficiency and accuracy of medical images through AI technology is expected to reduce medical costs and improve the quality of medical services. For ordinary people, it means that they will have more opportunities to enjoy cutting-edge medical research results and get more timely and accurate diagnoses.

Goertek (SZ002241): Obtained SGS-QTL accredited laboratory certificate

Recently, Goertek has obtained the QTL accreditation laboratory certificate for wearing comfort and acoustic testing from SGS, an international authoritative testing, inspection and certification organization, which is also the world's first QTL certification for wearing comfort of consumer electronic products.

Comments: Goertek has been certified by SGSQTL, marking that Goertek's own laboratory has reached the advanced level in the field of product wearing experience comfort testing and acoustic testing. With the increasing popularity of wearable products, users' requirements for wearing comfort continue to increase, and Goertek's related products are also expected to win the favor of more consumers.

Operational initiatives

Jingdong Group-SW (HK09618): Liu Qiangdong's first live broadcast of AI digital human, with a turnover of more than 50 million yuan

At 6:18 p.m. on April 16, Liu Qiangdong, the founder of Jingdong Group, landed in the live broadcast room of Jingdong Supermarket and Jingdong Home Appliances in the form of "purchasing and selling Dongge AI digital humans" to start his live broadcast debut. It is reported that the live broadcast uses the AI digital human self-developed by JD Cloud Yanxi, which is the industry's first form of live broadcast of entrepreneur digital human. Jingdong officially said that in less than 1 hour, the number of views in the live broadcast room exceeded 20 million, and the cumulative turnover of the entire live broadcast exceeded 50 million yuan.

Comments: Liu Qiangdong's first live broadcast of AI digital human not only shows JD.com's technical strength in the field of AI, but also reflects the company's forward-looking innovation in e-commerce marketing. Liu Qiangdong's participation in the form of AI digital human is a specific application of JD Cloud's self-developed technology, which is in line with JD's strategic plan to promote digital transformation. The high number of views and turnover of the live broadcast proves the market attractiveness and commercial potential of the AI digital human live broadcast form.

New products are launched

BYD (SZ002594): The world premiere of the Leopard 8, the second mass-produced model of Formula Leopard Automobile

On April 16, the second production model of Formula Leopard Automobile, the Leopard 8, made its world premiere, and at the same time, the Leopard 3 concept car SUPER 3 was also officially released. So far, the "583" hard product matrix planned by Formula Leopard Automobile consisting of Leopard 5, Leopard 8 and Leopard 3 has all been launched.

Comments: With the rapid development of the new energy vehicle market, the SUV track is particularly hot, and the Leopard 8 is expected to attract more consumers with its unique design and strong power performance. In addition, the launch of the Leopard 3 concept car also demonstrates the forward-looking vision of Formula Leopard in exploring the future of automobiles.

Executive Information

Xiaomi Group-W (HK01810): Lei Jun's live broadcast was watched by more than 100,000 people, denying the identity of "the first male protagonist of Shuangwen".

Red Star Capital Bureau reported that at 4 pm on April 18, Lei Jun, chairman and CEO of Xiaomi Group, started a live broadcast on Douyin. It is reported that this is Lei Jun's first live broadcast for Xiaomi cars, with 100,000+ viewers and more than 190 million likes. In the live broadcast, Lei Jun denied the identity of "the first male protagonist of Shuangwen". He said: "I am at a low point in my life, I don't have a cold 4 billion in Kari, and I am not the top student in the college entrance examination." And so on. In addition, Lei Jun responded to the online ridicule that he was dressed to imitate Musk at the Xiaomi press conference, saying that it was a collision shirt, because men's suits are very similar.

Comments: Lei Jun's live broadcast not only responded to a number of hot issues, but also showed Lei Jun's sincerity and frankness as an entrepreneur, which has a positive impact on the future development of Xiaomi Group.

Personnel changes

Bank of Jiangsu (SH600919): Yuan Jun was appointed as president

On April 16, Bank of Jiangsu announced that the board of directors agreed to appoint Yuan Jun as the president of the bank, and his qualifications are subject to approval by the regulatory authorities, and at the same time nominated Yuan Jun as a candidate for director of the bank.

Comments: According to public information, Yuan Jun has rich banking work experience, he has served as deputy director of the development planning department, deputy director of the business management department, deputy general manager of the business development department of the Jiangsu Provincial Associated Press, secretary of the party committee and chairman of the Taizhou Rural Commercial Bank, head of the discipline inspection and supervision team of the Jiangsu Provincial Commission for Discipline Inspection and Supervision in the Bank of Jiangsu, and a member of the Party Committee of the Bank of Jiangsu. He is currently the Deputy Secretary of the Party Committee of Bank of Jiangsu.

Ningbo COSCO (SH601022): Xu Zongquan was elected as the chairman of the board of directors, and Chen Xiaofeng was re-appointed as the general manager of the company

On April 16, Ningbo COSCO announced that the company's board of directors agreed to elect Xu Zongquan as the chairman of the company's second board of directors, agreed to re-appoint Chen Xiaofeng as the company's general manager, Yu Weiyao and Chen Jiating as the company's deputy general managers, Zhuang Leijun as the company's deputy general manager and secretary of the board of directors, and Lu Zifen as the company's financial director.

Comments: According to public information, Xu Zongquan, Chen Xiaofeng, Yu Weiyao, Chen Jiating, Zhuang Leijun and Lu Zifen all have grassroots work experience and rich management experience. This personnel change will help Ningbo COSCO maintain a steady development momentum in the fierce competition in the shipping market.

Important collaborations

SAIC Motor (SH600104): SAIC-GM and NIO Energy have officially entered into a cooperation agreement on charging network interconnection

On April 18, Wuhan NIO Energy Co., Ltd. (NIO Energy) and SAIC-GM Sales Co., Ltd. (SAIC-GM) officially reached a cooperation on charging network interconnection. According to the agreement, SAIC-GM will be fully connected to NIO charging stations, covering multiple high-frequency scenarios such as highways, business districts, office areas, residential areas, scenic spots, and hotels. Users of new energy vehicles under the Cadillac and Buick brands of SAIC-GM can view the location, price, real-time status and other information of NIO charging piles in real time through the charging map function of the corresponding brand app, and can quickly complete operations such as scanning code charging and order payment, so as to enjoy the charging services provided by NIO with wider coverage and more efficient experience.

Comments: This cooperation will not only enhance the competitiveness of SAIC's new energy vehicles, but also demonstrate NIO's leading strength in the field of charging services. With the continuous expansion of the new energy vehicle market, the interconnection of charging networks will become an important trend in the development of the industry, and the cooperation between SAIC and NIO has undoubtedly set a good example for the industry.

National Business Daily