On October 15, WeChat Pay merchant assistant pushed a message that WeChat Pay and video number will jointly create a "brand video number" to achieve the opening of the operation scenario. Zhang Xiaolong said: The video number will become the next official website of individuals and institutions. At the beginning we said that the official account is the official website, then said the mini program, and then now say the video number, which is reasonable, because the official website needs to evolve, the video number is indeed the most suitable carrier.
Following the inventory of the last function update, the video number has moved again. The video number has been fully upgraded in the latest version. Next, I will split it into two sections: "Video Number General Function Update" and "WeChat Pay Associated Video Number", to analyze the value of the video number after this upgrade for you one by one.
First, the general function is fully updated, and the user experience is UP UP UP!
In order to improve the user experience, let all content creators release their value, and achieve rapid drainage and increase fans, the video number is optimized for the original general functions, please see the following three points.
1. Open the video number entrance on the PC side
In the latest version of the PC side, a new "video number independent entrance" is added in the left menu bar, which can chat and interact with friends while browsing the video number content.
2. Support video/live streaming window browsing
After WeChat updates to the official version of Android 8.0.14, the video number supports "video/live floating window browsing", and you can move the position of the floating window at will. This update can also support cross-platform "same screen", while browsing the video number content, you can also switch to the home page of other APPS.
3. Direct contact with enterprise WeChat friends
Through the video number + enterprise WeChat group post / circle of friends and other diversified reach scenarios, to make up for the previous video account content can not directly contact the enterprise WeChat friends of the functional defects.
Second, WeChat Pay opens up the video number, drainage conversion UP UP UP!
This time, WeChat used WeChat Pay to open up the video number Ren Dou Ermai, which was a big move. At present, there are four ways for WeChat Pay to associate a video account:
1. "WeChat Pay" automatically jumps to the video number homepage
After our customer WeChat Pay, automatically jump to the video number homepage. The update of the details of this step can guide customers to actively enter the home page of the video number, realize secondary planting through the product introduction video, improve the repurchase rate, and maximize the operational value of members.
In addition, brands can also set up live bookings during the payment process. Do a good job of this step to achieve accurate stream drainage of live broadcasting, allowing you to achieve the most ideal live broadcast effect with the lowest cost.
2. The "brand red packet" collection page is embedded with the video number frequency number
Embed a specific video number content on the "Brand Red Packet" claim page, and the end of one transaction is the start of the next transaction. The brand red envelope drains the video number, realizes the offline scanning code to receive the red packet, leads the user to the video number through online play, and precipitates the user in their private domain.
3. Embed the video number in the coupon page and coupon expiration reminder
That is, when users receive brand coupons in online and offline marketing scenarios, they can embed video number content, and when the coupon expires, the same video content can still be configured to allow users to quickly understand preferential products and increase the verification rate of coupons.
4. WeChat Pay + brand Mini Program + video number
This feature is definitely worth a try, embed the video number content in the Mini Program page. At present, the Mini Program and the video number have achieved two-way interoperability, forming a complete closed loop. Not only support jumping from brand Mini Program to Video Number, but also support video number live broadcast and product window support Mini Program with goods.
For more purple sun software application guide, you can see: private domain operation of a variety of gameplay, speed collection!
Purple Sun Software has something to say
After WeChat Pay and the video number are opened, the brand side can open up the online and offline transaction scenarios through the combination of gameplay, link the start and end of the transaction, reduce the loss of user diversion, and undertake traffic from the public domain to the private domain, and carry out dual marketing of public and private domain traffic.