"Half a cup of spring tea opens to the moon, and the breeze comes with a wisp of fragrance", the annual Xincheng International Tea Culture Tourism Season came as scheduled. On the morning of April 21, the 2024 Xincheng International Tea Culture Tourism Season kicked off in the Northwest International Tea City.
It is understood that the Xincheng International Tea Culture Tourism Season began on April 21 and ended on May 21, focusing on the theme of "Spring Tea Fragrance and Charm in Xincheng", focusing on the integrated development of "Tea Culture + Cultural Tourism + Commerce", and launched five sections of content and line products of "Chayue New Town", "Tea Hui New Town", "Tea Exploration New Town", "Tea Research New Town" and "Tea Tourism New Town", which continued to shape the city's brand IP, stimulate the vitality of urban development, enrich the supply of tourism products, and show the unique charm of tea culture.
At the launching ceremony, the organizer released the main activities, including taking Jinkang Road Tea Culture Street as the core, relying on Northwest International Tea City, Xi'an Tea Wholesale Market, East China International Tea City, Yongxingfang, Laogang Mill and other shopping malls and cultural tourism scenic spots and blocks, setting up "tea culture" check-in scenes, launching Yongxingfang's "intangible cultural heritage + tea culture" interactive experience activities, youth social activities in the old steel mill, carrying out tea culture theme lectures and tea tasting theme activities, The Tea Fighting Conference in the Imperial City's People's Paradise shows the advantages of regional cultural resources in multiple dimensions and further enriches the spiritual and cultural life of the citizens.
In addition, relying on key cultural and tourism resources such as Yi Folk Society, Daming Palace, and Dahua 1935, tourism products such as May Day holiday, China Museum Day, and China Tourism Day are planned#深度体验采风活动, it is recommended to check in to fully meet the differentiated needs of the consumer market, and the majority of tea lovers and citizens and tourists can enjoy the charm of tea culture and appreciate the charm of tea culture in the new city while enjoying the spring light. (Text/Xi'an Newspaper All-Media Reporter Yang Ming Photo/Xi'an Newspaper All-Media Reporter Wang Xudong)
Source: Xi'an release