Information source: "E-commerce squeezes the real economy? "Crazy Brother Yang": Physical stores will not fall, there will be progress only if there is comparison" Daily Economic News
"The Demise of Physical Stores: In Just Over 3 Months, 10 Old Department Stores Have Died This Year"
Jining News Network
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Text丨 Small sei
Editor丨 Small sei
Nowadays, we can see that after the emergence of e-commerce, the economy of physical stores has plummeted, and many physical stores are facing the dilemma of closure.
Some people think that physical stores will disappear in the future, the real economy will also decline, and we, as a manufacturing country, may no longer be in the limelight.
Will brick-and-mortar stores eventually disappear, and how will the real economy survive?
The brick-and-mortar store is closed
In the past, people who opened physical stores generally had good business, because the Internet had not developed before, and everyone generally went to physical stores to buy clothes or something.
At that time, opening a physical store, as long as it stabilized, at least could ensure that the family had no worries about food and clothing.
But later, online shopping gradually developed, which was the first impact on physical stores, and at this time the business of physical stores had declined somewhat.
Online shopping has come into people's sight, and people are very interested in it, because it is very convenient, just wait at home, and someone will directly deliver the items to their hands, and the price is very cheap.
However, at the beginning of online shopping, the business of physical stores could still be done, and the impact was not very large, because there were not many people shopping online at that time.
At that time, the Internet was not as developed as it is now, and most people still did not know how to use the Internet and did not know how to buy things online.
At that time, we can often see that many people want to buy things online, and they will ask others to help them buy them, because they will not buy them, in this case, online shopping is not the mainstream.
And at that time, it was still risky to buy things online, because at that time, online shopping was not so strictly supervised, and online shopping often bought fakes, which also made everyone not believe in online shopping.
However, with the development of the Internet, online shopping is basically a skill that everyone has, and from this time on, the business of physical stores has declined significantly.
Because the Internet has become something that people can't leave in their daily lives, under the influence of the times, the method of buying things online has become the main way for young people to shop.
So at this time, there are many more people buying things online than in physical stores, and those who buy things in physical stores are basically older people.
However, no matter what time it is, the main force of shopping has always been the young people, and the elderly do not make up a small proportion of the shopping crowd, which has caused the business of physical stores to decline significantly.
Now, because of e-commerce, live streaming, etc., the business of physical stores has declined sharply again, and even a large number of physical stores have closed down.
E-commerce wars
With the development of the Internet, live broadcast has become a hot new industry, people usually have nothing to do with their mobile phones, and they will click in to watch it when they see the live broadcast.
Like some big Internet celebrities, live broadcasts are often watched by tens of thousands of people, and at this time, some people naturally want to start with live broadcasts and diversify the industry.
Later, live streaming rose, and we can see that there are a lot of live streaming now, like those big Internet celebrities, many of whom are live streaming every day, and even celebrities have begun to live stream, and the sales volume even reaches tens of millions a day.
This method has also allowed more people to shop online, and even people in their forties and fifties have started to buy things online.
We can now see that the post-70s and post-80s generations are buying more and more things online, and they also feel that this way of shopping is very convenient and the price will be cheaper.
In the software on the mobile phone, we can find that in addition to the main online shopping platforms, such as Taobao and Pinduoduo, even Kuaishou, Xiaohongshu, Toutiao and other platforms have also entered the e-commerce.
These software are usually the most watched by people, and when more people see them, naturally some people go to buy things here.
And when buying things online, there is another point that physical stores can't compare, that is, it can take out a loan to buy, such as Douyin, which has the function of Douyin monthly payment.
If you buy something on it and find that you don't have enough money, Douyin Monthly Pay can provide you with the opportunity to lend you money to pay first, and then pay it back next month, and will also use discounts to guide people to open this function.
In this case, there will only be more people buying things online, and physical stores will definitely not dare to do this.
This situation has also caused the business of physical stores to plummet, and many owners who have opened physical stores have said that their business is very different from previous years.
Recently, a friend who owns a physical store told me that in recent years, I have been really free in the store, and the number of customers has decreased by more than half compared with previous years.
If it weren't for some units or regular customers who buy things here regularly, this store would have been unable to do it for a long time.
Now on the street, we can also see that many brick-and-mortar stores are closing one after another, and one location may change three or four stores in a year's time.
The main reason why physical stores can't compare with e-commerce is that the price of its goods is expensive, because the cost of opening a physical store is relatively high, such as employee salaries, rent, and a lot of other expenses are high expenses.
If you want to get these expenses back, then you can only make money by adding prices to the goods, but e-commerce is different. E-commerce does not need to open a store, it only needs to sell things online, and it is more profitable than a physical store.
We can find that the first batch of people who entered the e-commerce industry basically made money, because this is the mainstream way of shopping in the future, and physical stores may usher in obsolescence.
Some people will say, after such a trend develops, will the physical store disappear?
Will brick-and-mortar stores disappear
Judging from the current situation, physical stores have indeed been greatly affected, and many physical stores have ushered in closure, but it is obviously impossible to say that physical stores will disappear.
The economy is inseparable from the brick-and-mortar sector, and the entity will always exist, but one thing is for sure, under the influence of e-commerce, the number of brick-and-mortar stores will decrease a lot.
In the future, the development trend of physical stores may be to coexist with e-commerce, and now many physical stores are also adapting to the development of the times, and they will also join e-commerce.
Integrate physical stores with e-commerce to survive, and compared with e-commerce, physical stores still have certain advantages, physical stores can provide consumers with the opportunity to physically display, and can interact with salespeople face-to-face.
Online shopping is based on visual guidance, while physical stores are actually visual, tactile, and auditory, and this shopping experience gives people a better feeling.
Therefore, the combination of e-commerce and physical stores in the future is the right direction of development, to say that it will definitely not disappear, as long as someone survives, the physical store will never disappear, but the way of existence will continue to change and reform with the development of the times.
Of course, e-commerce has a great impact on the reduction of physical stores, that is, it may make fewer jobs, after all, the real economy has been greatly reduced, so the corresponding jobs will be reduced.
summary
Nowadays, the Internet is developed, many jobs have begun to be replaced, the rise of e-commerce and live broadcast is inevitable, although the emergence of e-commerce has made physical stores close down a lot, but it has also saved a lot of express stores, in the wave of the new era, we must follow the development of the times, do not complain.
The business of the physical store is not good, we can change our thinking, the combination of the physical store and the e-commerce, the method is always better than the difficulty, as the saying goes, the mountain does not come to me, then I will go to it.
E-commerce can not only help the masses get rid of poverty, but also promote rural revitalization, which has a lot to offer.
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