In 2019, after graduating from Jilin Industrial and Commercial College, Wang Yu returned to his hometown Jingyu County and devoted himself to the blueberry industry. After some hard work, he established Jilin Fenglin Agricultural Development Co., Ltd., which has won the gold medal of the 10th "Create Youth" Jilin Youth Innovation and Entrepreneurship Competition, and the title of "The Second Rural Revitalization Youth Pioneer of Jilin Province".
Since 2008, Jingyu County has vigorously advocated blueberry cultivation. Changbai Mountain blueberries have good taste and quality, but due to the influence of sales channels, no industrial clusters have been formed for a long time, resulting in low prices and no considerable income for fruit farmers.
"If I can play the blueberry brand in my hometown and let more villagers achieve common prosperity, then I have done a good thing for my hometown. After graduating from university, Wang Yu began to conduct market research, integrate the resources around him, and set up a team of returning college students to start a business in Jingyu County in 2020.
At first, the team only thought about buying and selling fresh blueberries and running offline stores. Due to the limited number of customers and narrow sales channels, it is difficult to sell inventory. In addition, the long-term transportation of fresh blueberries and fruits leads to heavy losses due to long hairs and cracks after arriving at the destination.
Let the "lesson" become a "new breakthrough". After worrying for a while, Wang Yu set his sights on the freezing equipment, selling fresh fruits and frozen fruits at the same time, and began the simultaneous development of fresh blueberries and frozen blueberries. At the end of 2022, the company invested 3 million yuan to register the brands of "Berry Day Youguo" and "Berry Cake", recruited 6 returning college students, and specially developed products such as "dried blueberry fruit" and "blueberry freeze-dried". In response to the lack of brand awareness, Wang Yu and his team have been running exhibitions and attracting customers all over the country, running more than 50 large and small exhibitions a year.
"This experience has opened up the landscape, broadened our horizons, and made our goals clearer. In order to integrate resources, they adopted the method of "online short video live broadcast + talent delivery + private domain supply chain", and after hard work, the previous inventory was emptied, and the source of customers was stabilized and the market was developed.
Wang Yu also registered a video account of "Xiaoyu Returns to His Hometown - Blueberry Entrepreneurship" to record the daily life of him and his friends planting, picking, selecting and selling blueberries. Now Wang Yu has a relatively mature e-commerce team and a mature and stable offline sales channel. Dried blueberries are sold in offline specialty stores in Changbai Mountain Scenic Area, Yanji, Changchun City, and Jilin City, and have also successfully settled in Changchun Longjia International Airport, Shenyang Taoxian International Airport, and Harbin Taiping International Airport, and have also carried out large-scale publicity and sales on online Taobao, 1688, and Douyin's "Berry Day Youguo Snack Flagship Store".
In 2023, the first dried fruit production line will be officially put into operation, with an annual production of 300 tons of dried fruit, 1,000 tons of blueberry raw materials, and 20 jobs at the same time.
In order to let the villagers live a better life, Wang Yu established Jingyu County Fengyuan Planting Professional Cooperative to warm up and increase income together with farmers. The cooperatives have grown from a few at the beginning to more than 100 now, which has led more farmers to increase their incomes and become rich. In the past year, Wang Yu has driven the income of farmers to more than 500 yuan.
At the beginning of this year, when he learned that his hometown Jingyu County held the "Snow Valley Market", he carefully prepared 5,000 gifts such as dried blueberries and blueberry puree, which were given to tourists from other places for free. "Let's also let tourists from other places feel the enthusiasm of Northeast people. Wang Yu said.
Source: Jilin Daily reporter Jin Zewen
Editor in charge: Chi Ruibing