Generation Z: "Internet Generation", "Internet Generation", "Second Generation" and "Digital Media Natives" usually refer to the generation born between 1995 and 2009.
A friend who teaches at a university gave out 8,000 points at seven undergraduate institutions, and the results were very pessimistic: more than half of Gen Z have excessive expectations of getting rich, they make "influencers" their goals or even idols, and compare their status to "influencers" who are rich or pretend to be rich.
In order to keep up with the so-called trend, more than 40% of Gen Z have various loan consumption situations, and most of them do not have the ability to make financial decisions, resulting in almost all borrowers entering a financial vicious circle.
Show off your wealth and compare
There is a question in the survey report: Have you ever purchased items that you have earned more than 3 months because you were guided by the streamer?
Nearly 70% of Gen Zers have this condition.
This is the result of social media spreading values, such as Douyin, Kuaishou, and Channels, where there are some rich or built rich content creators who constantly show off their luxury lifestyles in front of these Gen Zers, including videos of bags, clothing, watches, shoes, travel, and more.
While promoting unrealistic living standards and flaunting affluence is not new, it wasn't until years after the boom in short-form video that the impact of this kind of information spread widely online began to be taken seriously.
Due to the prevalence of comparison culture, Gen Z has begun to ignore their ability to find money and spend far more money than they can afford, because they crave what the influencers they admire have (ironically: influencers spend their money).
"I feel like if I don't buy a pair of inverted sneakers, my friends won't want to ask me to hang out. A Gen Z from a two-school school left a message.
Most Gen Zers do not have the ability and awareness of financial management, and they are often induced by deliberately glorified stories to react irrationally to consumption.
A "deformed view of money" is a distorted view of one's financial situation, which may even cause emotional and physical irritation.
Naked loans
By inducing the same emotions as body dysmorphic disorder (which causes intense anxiety about perceived physical impairments), including shame, guilt and worry, this state has led to a growing number of Gen Zers – 67% of those who have taken out or have taken out a loan say they feel overwhelmed by the feeling and end up taking on debt to meet their needs.
Some people have designed financial products specifically for this need, and "use now, pay later" has lured a large number of Gen Z into debt traps.
For Gen Z, who have already emerged and participated in the "buy now, pay later" program in previous years, struggling with debt has hit their expectations of life.
These financial products are designed to appeal to cash-strapped teenage consumers who deliberately do what they "want" when they want to buy what they "want" or not.
My little brother who used to play games together when he was studying, about 10 years younger than me, started to do the so-called financial company in about 14 years, and once told me: "This business is very simple, you only need to cooperate with those anchors who make electronic products, cosmetics, shoes, and bags (most of them are A goods), and there will be about 2 million sales every month" He said, "You don't even need to cooperate, you can make a beautiful website by yourself, it looks like shopping, but in fact it is a loan, you can place an order and sign a loan contract, and buy one for them on JD.com." The average rate of return is 40%. Because it is impossible for most college students to repay their loans on time. ”
Social media has made some Gen Zers who have not received financial management studies think that they should wear famous brands, use famous brands, and go on vacations every day.
In fact, they have no management ability at all, and the pleasure of comparison and pleasure is easy for them to indulge in, constantly imitating the life of Internet celebrities, and often the ultimate victim is their family and themselves.