If you ask about the recent major events in the domestic sports circle, I am afraid it must be the "Formula 1® Chinese Grand Prix".
Not only because of the return of "F1 Shanghai" after many years, but also because of the first Chinese driver of F1, Zhou Guanyu, finally ushered in his first hometown fight.
F1 is recognized as the most expensive race, in addition to the top R&D capabilities of major teams, the protection of professional racing equipment for drivers to help them perform their full performance is also extremely demanding!
As a key partner to motorsport events and racing teams around the world, PUMA has been creating high-performance professional racing equipment such as fireproof racing suits and racing shoes for F1 drivers since the 80s.
We are familiar with Hamilton's seven crowns, Verstappen's new king's accession to the throne, and Zhou Guanyu's historical breakthrough ......
With decades of science and technology, you can say that PUMA can be seen in every motorsport you can imagine, from F1 to go-kart.
At the same time, it has in-depth cooperation with many teams and brands such as Ferrari, Mercedes, Porsche, BMW M, etc., and has worked together to create many blockbuster co-branding, and has been committed to the dissemination and development of automobile culture for a long time.
The Speedcat, the "racing shoe" that was once popular all over the world, must be familiar to everyone.
Its top-of-the-line PRO version is the perfect tool for drivers to take pole positions and conquer the track, while the OG version is the darling of the fashion industry, with every reproduction creating a rush to buy and become a regular at major fashion weeks.
With the opening of the Formula 1® Chinese Grand Prix, PUMA has a slew of exciting events in store this week, and that's where the latest collaboration comes to fruition!
This Thursday at the Shanghai International Circuit, PUMA presented the first PUMA RUNWAY show for fashion lovers and racing fans!
▼ "Heroes, See the Difference" PUMA RUNWAY Show Scene
A rich array of products that integrate classic retro, cutting-edge fashion, professional racing and other multi-faceted elements on the spot, in the environment of the racing track, the PUMA show is officially staged!
▼ Click on the video to get a quick look at the highlights of the show
Whether it's unique pattern design, forward-thinking use of fabrics, and avant-garde tailoring.
Each piece is an extension of the racing DNA, illustrating PUMA's relentless quest for perfection and the multifaceted attitude of "heroes, seeing the difference".
At the show, five young pioneer artists, Zhai Zilu, Ren Min, Wang Ju, Taylor, and Ma Boqian, performed the new PUMA show products, and shared their personal expectations for the show and in-depth insights into trends and fashion from their own experiences.
Among them, the thin-soled shoe Speedcat is PUMA's second top-notch product after Palermo, and the world's top trends have been put on their feet, will there be a new trend in China after that?
▼ 马伯骞上脚 PUMA Speedcat OG
▼翟子路上脚 PUMA Speedcat OG
▼ 任敏上脚 PUMA Velophasis 002
▼王菊上脚 PUMA Mostro Ecstasy
▼ 泰乐上脚 PUMABlktop Rider Expeditions
As a surprise during the catwalk, PUMA and Formula 1® jointly launched the "F1 Chinese Grand Prix Racing Series", which was the highlight of the weekend.
▼ Co-branded Tee editor live shot (¥269 RMB)
Among them, the F1 Chinese GP Suede uses the Chinese red upper to set off the elements of "dragon pattern" and "Chinese" Chinese characters, conveying courage and hard work, and the daily foot has a unique racing identity.
▼ F1 Chinese GP Suede（￥699 RMB）
The F1 Chinese GP Speedcat Pro, the same professional racing shoes as the drivers, not only integrates traditional Chinese cultural elements into the design, but also maintains the ultimate requirements of F1 racing in terms of professionalism.
▼ F1 Chinese GP Speedcat Pro（￥3399 RMB）
It meets the highest FIA safety standards and features flame-retardant materials with a fire-retardant NOMEX lining, flame-retardant EVA midsole, and carbon fibre heel pad for high comfort and lightweight stable support.
In particular, it is worth mentioning that PUMA has also opened brand pop-up experience stores in Shanghai Huashi Plaza and Chengdu Silverstone Plaza, and Zhou Guanyu has just checked in.
There was not only a rare display of Zhou Guanyu's racing jersey, but also a rare appearance of F1 season commemorative models and legendary items.
In addition, you can also experience the F1 professional racing simulator, feel the driving fun of professional drivers, and check in and share for a chance to win limited gifts.
At present, the full lineup of the "F1 Chinese Grand Prix Racing Series" jointly launched by PUMA and Formula 1®, as well as the blockbuster new products of the same star, have also been launched online and offline.
Pic via:puma/pumamotorsport