The Canton Fair, which is regarded as the "barometer" and "weather vane" of China's foreign trade, has shown great vitality.
The first phase of the 135th Canton Fair lasted for four days and was held from April 15 to 19. Compared with the same period of the previous session, the flow of people at the exhibition site has increased significantly, the exhibitors have actively negotiated, and the buyers have placed orders actively, achieving a "good start".
According to the statistics of the Canton Fair, as of April 19, 125,440 overseas buyers participated in the conference offline, an increase of 23.2% over the same period of the previous session, covering 212 countries and regions around the world. Among them, there are 85,682 buyers from countries that jointly build the "Belt and Road", accounting for 68.3%; There were 28,902 buyers from RCEP member countries, accounting for 23%, and 22,694 buyers from Europe and the United States, accounting for 18.1%.
"We are adapting our business to our own situation and the international situation. Shi Ximin, general manager of Guangzhou STONKAM Digital Technology Co., Ltd., which is engaged in AI vision solution business, told the first financial reporter, "We have not had many customers in the ASEAN region before, mainly concentrated in Europe and the United States. However, the economic growth momentum of ASEAN has been good recently, and we are also developing this market, but there are not many international exhibitions in the ASEAN region, and the Canton Fair provides us with a platform. ”
The performance of new quality productivity is outstanding
The first phase takes "advanced manufacturing" as the theme, highlighting the latest achievements in the development of new quality productivity. New products, new technologies, new materials, new processes, and new ideas are emerging, and a large number of high-end, intelligent, and green products such as intelligent bionic hands, new medical equipment, deformable TVs, cleaning robots, and new energy vehicles are favored by the international market.
There were a total of 10,898 exhibitors in the first phase, and more than 3,000 high-quality enterprises with the titles of national high-tech enterprises, individual champions in the manufacturing industry, and specialized and special new little giants, an increase of 33% over the previous session. The number of high-tech enterprises such as smart life, "new three things", and industrial automation increased by 24.4%.
A total of 197 companies from 30 countries and regions participated in the first phase of the exhibition, including 146 enterprises from 19 "Belt and Road" countries, accounting for about 74%. It mainly includes Simfer, a leading household appliance company in Turkey, Ferre, a well-known kitchen appliance brand in Panama, Krisbow, a well-known hardware tool company in Indonesia, a Turkish home appliance industry cluster, and a small household appliance industry cluster in South Korea.
The second phase of the Canton Fair will be held from April 23rd to 27th, with the theme of "Quality Home Furnishing", focusing on 15 exhibition areas in 3 major sectors of household goods, gifts and decorations, building materials and furniture, and 9,820 offline exhibitors, including 220 enterprises from 30 countries and regions participating in the import exhibition.
Supporting activities and services are complete
This year's Canton Fair will "strengthen docking and enrich trade promotion activities" as one of the key contents of the work. It is planned to hold 210 "Trade Bridge" matchmaking activities, with a significant increase in the number of sessions, including nearly 30 "Trade Bridge" trade promotion series activities focusing on the United States, the United Kingdom, France, Germany, Italy and other European and American countries.
As of the end of the first phase, this year's Canton Fair has successfully held 173 "Trade Bridge" Canton Fair promotion and global supply and procurement docking activities, of which 159 supply and procurement docking activities have attracted hundreds of buyers and nearly 1,000 suppliers to conduct online "one-to-one" docking negotiations, and 183 online and offline new product launch and debut events.
In addition, three Canton Fair international market development sharing sessions will be held in the first phase. The Canton Fair Design Innovation Award (CF Award) exhibited 141 award-winning products in 2023 online and offline, and the offline exhibition hall attracted tens of thousands of visitors.
In addition to the offline exhibition, the online platform of this year's Canton Fair has been running smoothly, and 47 functions have been optimized and upgraded to better facilitate efficient trade docking between supply and purchasers. As of April 19, exhibitors have uploaded more than 2.5 million exhibits, 230,000 visits to exhibitors' stores, 7.33 million visitors, of which 90% are overseas visitors, and 305785 overseas buyers from 229 countries and regions participated online. At the same time, enterprises pay attention to the effect of online and offline integration of exhibitions. For example, home appliance faucets such as Midea and Haier have created immersive and interactive online VR showrooms, and dental care product manufacturer Saiga Electric has created 3D display models for more than 60 smart products.
In terms of services, this year's Canton Fair has comprehensively upgraded its exhibition services, improved the efficiency of applying for certificates, improved the payment environment, strengthened transportation security, enriched catering services, and created a good atmosphere.
(This article is from Yicai)