Jay Chou, a well-deserved superstar in the Chinese music scene, is like a flood beast in the concert market. While domestic singers are generally diving towards third- and fourth-tier cities to grab the market, Jay Chou is shining in the overseas concert market: in 2024, Jay Chou will hold concerts in Singapore, Thailand-Bangkok, Philippines-Manila, Japan-Tokyo, South Korea-Seoul, Malaysia Kuala Lumpur and other Southeast Asian regions, with an international market.
On the Internet, many fans are very curious about one thing: Jay Chou, how much money can be earned from a concert? Today, I carefully crumpled and talked about it, first of all, if we want to know how much money Jay Chou can make from a concert, we must start from the internal information of the financial report and ticketing system of the organizer and Jay Chou's company Jewell Music Company:
1: "Jay Chou Concert" is an IP product, which belongs to the listed company - Superstar Legend. The 2023 financial report announced by Superstar Legend in 2024 is: the annual performance is revenue of 430 million yuan, gross profit of 276 million yuan, and net profit of 74.4 million yuan. Jay Chou and other IP revenues account for 44% of the superstar legend, and the gross profit is about 120 million yuan.
2: According to the official statement of the members of the China Shanghai International Arts Committee, Jay Chou's 2023 "Carnival" World Tour in Shanghai will have a cumulative box office of 200 million yuan for four consecutive performances, driving Shanghai's catering, accommodation, shopping, and tourism consumption to reach 3.2 billion yuan. In this way, through official data, the total revenue of a single ticket for Jay Chou's Shanghai concert is: 50 million yuan, and this news is officially endorsed.
3: The known part of the contract agreement between Superstar Legend and Jay Chou is: Superstar Legend's investment in a single concert does not exceed 10 million yuan, and is entitled to 5% of the concert's profits, profit refers to: net profit after deducting investment;
4: According to the blogger's vernacular video, Jay Chou's company's single concert revenue accounts for about 30% of the total ticket revenue.
5: Conclusion estimate: Taking Shanghai Station in 2023 as an example, Jay Chou's company's single concert revenue is about 15 million yuan;
Well, based on these four points, we can clearly come to a conclusion: the income of Jay Chou's concert is the total income of Jay Chou's company, not Jay Chou's personal income. Because the mode of communication between the organizer of the concert and Jay Chou is: company-to-company. As the creator and organizer of "Jay Chou's concert IP", the income payment account docked by Superstar Legend is not Jay Chou's personal, but the corporate account of Jay Chou's company Jewell.
So, to put it simply: Jay Chou's concert income is the overall income of all the human and material teams that generate specific concert content around Jay Chou. And it's not Jay Chou's single income. There are the following differences: Jay Chou, as the owner of Jewell's company, needs to pay the following details for a single concert income:
- 1: Maimi;
- 2: Band;
- 3: Sound equipment, lighting;
- 4: Behind-the-scenes operation and manpower management costs;
There are some minor controversies and differences about the fees here. Generally speaking, the organiser of the concert will only bear the following expenses:
- Rental of venues and venues.
- Construction of stages and venues.
- Use of the ticketing system.
- Arrangement of venue personnel.
Because there is an upper limit on the investment of the organizer in a single concert in the contract, and the investment in audio equipment is very large, and there is no direct relationship between the quality of the audio and the organizer's tickets, because the ticket pre-sale system, but the sound is related to the reputation of the singer's concert. So generally speaking: sound equipment, lighting, are all problems that the singer team needs to solve.
Therefore, in fact, the total income of a single Jay Chou concert includes: stage staff, band personnel, audio equipment, lighting equipment, behind-the-scenes use and manpower management The total income of the entire Jewell company - 15 million yuan, and the labor cost of a single concert, generally speaking, the gross profit margin cannot exceed 50%, and there is a large tax of about 30%, and Jay Chou's Jewell differentiation model is founded by Jay Chou, Fang Wenshan, and Yang Junrong.
In other words, the income from a concert that really falls into Jay Chou's pocket is as follows:
1: Jay Chou's appearance fee as a singer. The appearance fee must be placed in the total income of a single concert, guessing that it is around 1 million. Then this part is the tax that needs to recover personal income: 40%, that is to say, the final income is: about 600,000 yuan;
2: Jay Chou's dividend as the boss. This is also estimated to be about 400,000 yuan;
3: Conclusion estimate: Jay Chou's personal single profit income for a concert is about 1 million yuan.
After we came to this conclusion, we were actually a little surprised: because for a Chinese ceiling like Jay Chou, the income of a single concert of 1 million is actually far less than the income of variety shows, advertising endorsements, and music copyrights. And the concert is very tiring, singing and dancing for two hours a day, which is a kind of consumption for the singer itself. So here's the problem?
The income of the concert is not high, why should Jay Chou insist on opening when he is sick? Answer: The concert can increase social status, and then increase the endorsement fee and copyright fee.
Jay Chou himself has an underlying disease, which is rumored to be: ankylosing spondylitis, which is very torturous and cannot stand for a long time. The concert is basically standing, and there is also a need for dance. This is actually a very painful thing for Jay Chou, but Jay Chou still insists on holding concerts, from a business logic point of view, the underlying reason is actually the above sentence:
Members of the China Shanghai International Arts Committee publicly stated on an official occasion that Jay Chou's 2023 "Carnival" World Tour Shanghai Station will have a cumulative box office of 200 million yuan for four consecutive performances, driving Shanghai's catering, accommodation, shopping, and tourism consumption to reach 3.2 billion yuan.
In this sentence, when we analyze the concert revenue, we only care about the box office revenue of 200 million yuan. But in fact, the reason why Jay Chou must hold a concert is the second half of the sentence: Jay Chou's concert drove Shanghai's catering, accommodation, shopping, and tourism consumption to 3.2 billion yuan. This sentence means: Jay Chou's social value will be further advanced because of the concert. Social value will lead to an increase in endorsement fees and copyright fees.
In other words, Jay Chou's concert income is actually two parts: direct income and hidden income. Direct income has been all mentioned above, so the business logic of hidden income is as follows:
1: The top income model of the singer's concert is: the singer himself can help the Ministry of Culture and Tourism to which the concert belongs, stimulate local consumption and tourism income, and help local people obtain income and improve their lives. The Ministry of Culture and Tourism and the local people will be willing to give the singer a corresponding social status during the tour and after the singer leaves.
2: The commercial value of the singer depends on the social status and image of the singer, and the final monetization channels are: endorsement fees and other income such as copyright fees with a high premium rate.
3: Jay Chou, as the boss of Jewell's company, must support this company. And once you become the boss of the company, you don't want to move forward, you will also be pushed forward, because you have to take on the responsibility of being the boss and provide employment.
4: Ensure the display of social value and maintain the vitality of its own music industry. Do you have social status but are you willing to work? For example, the logic of Faye Wong's single sky-high concert is actually an example of having commercial value, but not having much social value. Because the tourism income of a single concert is very effective, most of it is earned by capital, and it does not have much benefit for the people and local tourism.
Among these four points, the most important point is that Jay Chou can drive local consumption of 3 billion. This kind of terrifying ability, everyone may not have any concept, but in fact, Jay Chou's ability to drive local consumption is basically to beat all other singers. The specific consumption is as follows:
1: The box office revenue of the concert is the direct income with the smallest commercial value of the concert.
2: The cost of accommodation, car travel, food, and travel for the concert is the majority. Because the crowd that can complete the viewing and purchase of concert tickets is basically in a very high desire to consume, and it is mainly young people. A Shanghai concert can attract 50,000 young people with full consumption desires, and four Shanghai concerts can attract 200,000 young people with full consumption intentions. This was a very good stimulus to the economy at that time. It is important to know that the consumption of the resident population is very small, while the consumption of the traveling population is very large. The direct tax revenues provided by these revenues are very optimistic.
Therefore, to sum up, the real business logic of Jay Chou's concert is not the direct income of tickets, but for Jay Chou's own willingness to help the local tourism industry to complete income generation, and then obtain the consolidation and promotion of hidden social status, and finally through other business models: endorsements, variety shows to monetize.