When "Reading Ten Thousand Books" Meets "Traveling Ten Thousand Miles"
——Guest interview at the 2024 China Silk Road News Alliance "Education + Research" Industry Development Conference
The most beautiful April day in the world. The sun shines on the earth, spring and scenery, full of vitality.
From April 18th to 20th, the 2024 China Silk Road News League "Education + Research" Industry Development Conference was held in Rizhao. Presidents, editors-in-chief, business backbones and research project leaders from financial media centers and prefectural party newspapers from all over the country gathered in Rizhao to connect with the research resources of brother newspapers, share experience, and have in-depth exchanges, and jointly discuss the future development and win-win road of "education + research".
During the conference, the reporter of this newspaper interviewed some of the guests, listened to them talk about the current situation of the "education + research" industry, deeply analyzed the future development situation, and drew a blueprint for win-win cooperation.
Cai Jiacheng: Let quality education and research travel resonate at the same frequency
Chairman of the Cultural Tourism Night Tour Professional Committee of the China Chamber of Tourism
"I have been working in the tourism industry for 30 years, and this is the first time I have come to Rizhao, and I can't wait to go to the beach early in the morning, and my intuitive impression is that this is a very vibrant coastal city. "The first time I came to Rizhao, Rizhao left a very distinctive impression of a coastal city to Dr. Cai Jiacheng, chairman of the Cultural Tourism Night Tour Professional Committee of the All-China Chamber of Tourism.
In recent years, with the vigorous promotion and development of research travel across the country, research products have also sprung up like mushrooms after a rain, and jointly explore this huge "blue ocean" market, how to make research become a strong support for quality education, which is worthy of in-depth research and thinking in the education sector, cultural tourism sector and the whole society.
"Read 10,000 books, travel 10,000 miles. Research is education with travel as the carrier, travel is the scene, and education is the core, so that research travel and quality education resonate at the same frequency. Cai Jiacheng said, "Rizhao Daily has cultivated a number of high-quality, well-known research brands such as 'Chinese Youth Harvest Festival' and 'Little Dolphin Tour in China', which is very timely and necessary, research is the only way for quality education, standing in the perspective of core literacy cultivation, highlighting the characteristics of research travel, and maximizing the educational value of research." ”
"The effective development of research trips is inseparable from the resources of all parties, Rizhao has a perfect three-dimensional transportation network, high-quality marine culture, standing at the level of education to make textbooks active, so that activities are educational, and education is scene-based. The series of research activities carried out by Rizhao Daily allow children to learn through play, learn in the middle of learning, and constantly innovate and expand their thinking, which I think is the new content and new way of quality education. Cai Jiacheng said earnestly.
Zhu Qing: Education and research should better serve the healthy growth of children
Secretary of the Party Committee, Director and Chairman of Zhejiang Anjirong Media Center
"I think this time the China Silk Road News League's 'Education + Research' Industry Development Conference is particularly targeted, and the brands and media that have done well across the country are invited to gather together and communicate with each other, and the final effect of transforming into practicality must be very huge. Zhu Qing, Secretary of the Party Committee, Director and Chairman of Anjirong Media Center, said in an interview that especially for the future media development, "education + research" can produce more opportunities and possibilities for differentiated development or integrated development, and also provide a vivid force for the national cultural tourism market.
In Zhu Qing's view, the media should better serve the healthy growth of children in education and research, so that the flowers of the motherland can have a healthy psychology, a colorful life and a correct orientation.
"When I arrived in Rizhao this time, I also carefully learned about the research brands such as Rizhao Daily's 'Chinese Youth Catch the Sea Harvest Festival' and 'Little Dolphin Tour China', and the activities were well organized and influential. Zhu Qing said, "There is also "China in Picture Books: Know Our Hometown", through the traditional art of painting, so that children can not only feel the infinite charm of traditional culture, but also know the customs of their hometown, and are pleased to hear that this set of picture books has landed in many places across the country, which shows that it has been recognized by the market and loved by parents and children. ”
In the future, Zhu Qing hopes to take the children of Anji to Rizhao to catch the sea, to learn the culture of the sea, feel the charm of the sea, embrace the magnificence of the sea, improve the courage of the children to dare to make the tide, and let them grow into excellent teenagers.
Feng Liang: Rizhao and Jingdezhen are in the same vein as the history and culture
Director of Jingdezhen Financial Media Center in Jiangxi Province and Chairman of Jingdezhen News Media Group
"We welcome children from Rizhao and all over the country to come to Jingdezhen to see ceramics, play with mud, and explore the magic and mystery of the thousand-year-old porcelain capital. On the day of the meeting, Feng Liang, director of Jingdezhen Financial Media Center and chairman of Jingdezhen News Media Group, warmly extended an invitation.
In his view, Rizhao and Jingdezhen belong to the same cultural city, tourist city, international capital, humanities and cultural background, Rizhao Longshan culture primitive pottery and Jingdezhen millennium ceramic history and culture in one line; Rizhao is known as the "hometown of green tea in the north", Jingdezhen's floating beam also has the reputation of "the source of porcelain, the hometown of tea, the beginning of the town", the two places have a common origin of tea culture; Rizhao is the main node city of the "Belt and Road" New Eurasian Land Bridge Economic Corridor, Jingdezhen has become the "Maritime Silk Road" relying on Chinese and foreign porcelain trade The two cities play an important role in integrating into the process of global cultural exchanges and mutual learning among civilizations.
With the rapid expansion of the market, deepening regional cooperation, highlighting cultural characteristics, promoting complementary resource advantages, and building a "big research" strategy will become important topics for the development of the cultural tourism research industry in the future. "We hope that by promoting the integration of 'education + research + cultural tourism' resources between the two places, we will deepen cross-regional and cross-field cooperation, jointly create a collaborative exchange platform for the characteristic cultural research industry, further expand the complementary advantages of various places in the field of 'education + research', and accumulate market momentum. When it comes to future development, Feng Liang is full of confidence and expectations.
Wang Jian: "Education + Research" focuses on shaping the all-round and balanced development of students
Secretary of the Party Committee and President of Ankang Daily in Shaanxi Province
"As a vigorous educational concept, education method and education path, 'Education + Research' allows students to get out of the classroom, get close to nature, embrace nature, and experience the richness and diversity of nature by combining education and outdoor research. Wang Jian, Secretary of the Party Committee and President of Ankang Daily, believes that research and education should focus on the combination of theory and practice, commonality and individualization, family education and school education, classroom teaching and scene setting, and this education model focuses on shaping the all-round development and balanced development of students.
Wang Jian said that Ankang Daily will actively grasp the opportunities brought by this conference, relying on the Ankang Financial Media Cultural Science and Technology Innovation Incubation Base, and will increase the in-depth cooperation with Rizhao Daily's "Chinese Youth Harvest Festival" and "China in Picture Books", and promote the unique tourism endowments and cultural resources of the two places through the way of "media + cultural tourism".
This time he came to Rizhao, Wang Jian deeply felt the charm of the coastal city. "After I came to Rizhao, I feel that Rizhao is a city born for tourism, to have mountains, to have sea, to have culture, is a city with its own flow, the development of tourism has a good foundation, significant advantages, but also a broad market, huge potential. Wang Jian told reporters that the "Education + Research" project highlights and amplifies the advantages of Rizhao's tourism resources and will help the development of Rizhao's cultural tourism.
Ding Ning: Jointly promote the high-quality development of the "education + research" industry
Editor-in-Chief of Haikou Financial Media Center
"'Education + Research' provides students with a more comprehensive and in-depth learning experience, cultivates students' comprehensive quality and innovation ability, enhances students' understanding of the world, allows students to learn and grow in a broader space and richer context, and can also help the efficient development of local tourism. Ding Ning, editor-in-chief of Haikou Financial Media Center, said after attending the first day of the meeting, "This time I came to participate in the 2024 China Silk Road News League's 'Education + Research' Industry Development Conference, and fully felt the wisdom and contributions made by media colleagues, and deeply felt that Rizhao is a city with a perfect combination of natural charm and humanistic customs, and I believe that through the continuous efforts of Rizhao Daily media colleagues, the 'Education + Research' project will help the comprehensive improvement of students and the tourism development of Rizhao." ”
"Rizhao and Haikou are both coastal cities and share some common coastal qualities, but there are also some different urban cultures. We have a lot of research resources in Haikou, and we hope to strengthen cooperation with Rizhao Daily in the future to create rich and diverse research courses and jointly promote the high-quality development of the 'education + research' industry." At the same time, we also hope that the children of Rizhao will come to Haikou to experience the unique blue sky and blue sea, coconut wind and sea charm in the south. Regarding future development and cooperation, Ding Ning said.
Chen Wenge: Rizhao has embarked on a road of "education + research".
Editor-in-chief of the Rong Media Center of Yingtan City, Jiangxi Province
"In the area of educational practice ability, Rizhao has embarked on a characteristic road. Chen Wenge, editor-in-chief of Yingtan Rong Media Center, continued to sigh.
"Through the integration of learning and cultural tourism resources through the method of 'education + research', students can better learn and understand the national culture and beautiful and mysterious nature without being limited by age and region. Chen Wenge said that the newly established "education + research" industry consortium, this platform can gather the power of local media, and jointly make the "education + research" project bigger and stronger.
In Chen Wenge's view, Rizhao Daily combined its own geographical advantages to create the "Chinese Youth Harvest Festival" and "China in Picture Books", these two "education + research" projects allow primary and secondary school students across the country to perceive and feel a good atmosphere of catching the sea and collecting shellfish and studying happily in Rizhao. "In the future, Rizhao and Jiangxi can join forces to carry out exchange activities, we can organize students to participate in the Youth Sea Festival in Rizhao, and children in Rizhao can go to Jiangxi to experience the landscape tour. Talking about the future development of "education + research", Chen Wenge is full of expectations.
Miao Junqing: Multi-place two-way, jointly promote research travel
President of "Study Newspaper", President and Editor-in-Chief of "Education" Magazine
"With the development of the research industry, in-depth study tours such as 'Chinese Youth Harvest Festival' and 'China in Picture Books', which integrate social practice, core literacy and cultural feelings, have ushered in their own highlight moments. Miao Junqing, president of "Learning Newspaper" and president and editor-in-chief of "Education" magazine, believes that these projects can combine the profound advantages of traditional Chinese culture and extend similar projects, such as "Check-in Chinese Museum" and "Chinese City Travel Map", etc., integrate all kinds of educational resources and media resources, strengthen cooperation, and innovatively form a large industrial chain from point to area, so as to perfectly present learning and practice, morality and cultivation.
Miao Junqing said that Rizhao has a long history, splendid culture, obvious geographical advantages, and rich tourism resources, which is the most rare urban resource, and it is better to carry out the development of "education + research" projects earlier. As a peer in the newspaper industry, we must promote research trips in both directions and together, so that more children can enlighten their wisdom and appreciate the beauty of the motherland's beautiful rivers and mountains.
Yang Guogang: It will bring new development opportunities to the entire newspaper alliance
Deputy Secretary of the Party Committee and Editor-in-Chief of Xinyang Daily, Henan Province
Yang Guogang, deputy secretary of the Party Committee and editor-in-chief of Xinyang Daily, came to Rizhao for the first time, and rushed to the beach early the next morning to watch the sunrise, greet the first light, and appreciate the beauty of "blue sky, blue sea and golden beach".
Participating in this conference, Yang Guogang was deeply impressed by the development of Rizhao's "education + research" industry. He believes that Rizhao's outstanding performance in this field, especially the "Chinese Youth Harvest Festival", has created a unique brand with a variety of activities and distinctive features, and provided valuable experience for other cities.
"Rizhao is the 'hometown of green tea in the north' and Xinyang is the 'Maojian Capital of China', which not only reflects the professionalism and uniqueness of the two places in their respective fields, but also lays a solid foundation for future exchanges and cooperation between the two sides. Yang Guogang believes that through the close cooperation between the two sides, it will not only promote the exchange and progress between the two places, but also bring new vitality and development opportunities to the entire newspaper alliance.
Lin Zhenwu: "Chinese Youth Harvest Festival" is very valuable for reference
Deputy editor-in-chief of Chaozhou Daily, Guangdong Province
"Rizhao is a beautiful seaside city, the coast is beautiful and the ecology is well protected. Lin Zhenwu, deputy editor-in-chief of Chaozhou Daily, said bluntly that Rizhao is very successful in "research", especially in recent years, a series of research activities such as the "Catch the Sea Festival" have played their own brands, which is very valuable for reference.
"This conference has built a platform where we can exchange our 'education + research' experience with each other and learn from each other. I think how to scientifically guide students out of the classroom and pay attention to practice, research activities are a very meaningful attempt, and it is also a trend at present, which can be used as an extension of the form and concept of education. Lin Zhenwu believes that the establishment of the "education + research" industry consortium is conducive to the integration of education, cultural tourism and other resources, through the linkage of multiple fields and channels, education and research will make a difference, not only to play a positive social benefit, but also to bring good effects to the cultural and tourism industry around the world, to achieve a win-win situation.
Lim said that both Rizhao and Chaozhou are rich in culture and natural resources, and there is a lot of room for cooperation between the two places.
Zhang Zhili: Create a two-way interactive research route for children
Member of the Party Committee and Deputy Editor-in-Chief of the Financial Media Center of Anyang City, Henan Province
"The establishment of a research alliance is very meaningful!" In the interview, Zhang Zhili, member of the Party Committee and deputy editor-in-chief of Anyang Rong Media Center, gave a thumbs up to the "education + research" industrial consortium of the Silk Road Newspaper Alliance established in Rizhao.
"Relying on the unique geographical environment and natural resources of each region, the alliance can provide children with a rich and diverse learning experience. Zhang Zhili believes that children can better achieve all-round development by combining theory and practice into society and nature, and "reading thousands of books and traveling thousands of miles".
Anyang City has a rich historical and cultural heritage, but activities such as catching shellfish from the sea, rowing, and catching small crabs are not seen by children in the plains. Zhang Zhili said, "The children in Anyang and Rizhao have a lot to learn and communicate. Children in Anyang can come to Rizhao to participate in the Youth Catching the Sea Festival, and children in Rizhao can go to Anyang to feel the spirit of the Red Flag Canal. The two sides work together to create a two-way interactive research route for children based on rich cultural tourism resources. ”
Dong Tong: The media should actively participate in the practice of quality education
The head of the research project team of Harbin Daily Education News Reporter in Heilongjiang Province
"The first time I came to Rizhao, I felt the unique charm of this coastal city, the city style of Rizhao is atmospheric, the ecology is pleasant, and the sea of Rizhao has a unique charm because of the continuous golden sand beach, which left a deep impression on me, no wonder it can attract thousands of children to visit and study in Rizhao every year. In the course of a few days of exchange and learning, Dong Tong, head of the Harbin Daily Education News Reporter Research Project Team, said that Rizhao has unique advantages in the development of "education + research" projects, combined with its own unique marine resources, the development of the Juvenile Sea Festival research course, found a suitable market positioning.
He said that the development of the "education + research" industry has broad prospects and huge market value in the future. "As social education workers, we media people should not be bystanders in the growth process of the next generation, but should be a personal promoter and actively participate in the practice of children's quality education. ”
He hopes that more Harbin children can come to Rizhao and experience Rizhao's unique coastal style.
Feng Xueling: I hope that more children from Shaoguan will come to Japan to take care of the sea
Deputy General Manager of Guangdong Shaoguan Newspaper Media Co., Ltd
"I have benefited a lot from this exchange and study in Rizhao. Feng Xueling, deputy general manager of Shaoguan Newspaper Media Co., Ltd., shared with reporters that by participating in the "education + research", he felt the innovation and responsibility of Rizhao Daily to give full play to its own advantages and serve the development of the city.
"We in Shaoguan, Guangdong Province belong to the mountainous area, and the children in the mountains have a great yearning for the sea. I hope to organize more children from Shaoguan to come to Riguan to take care of the sea and catch the sea, and I also hope that the children of Rizhao will come to Shaoguan to visit Danxia Mountain, which is named after 'color is like Dan, bright as bright dew', visit Nanhua Temple, where the six ancestors of Zen Buddhism Hui Neng carry forward the Zen method of Nanzong, and climb Yunji Mountain, which is full of red leaves......"
Feng Xueling said that he will actively promote the cooperation between Shaoguan and Rizhao in the "education + research" project, and the newspapers of the two places can strengthen the joint development of research activities and courses through communication and linkage, so that children in Rizhao and Shaoshan can take the "education + research" activities as an opportunity to better communicate and interact.
Wang Zhixin: The best education is outdoors, and the best education is on the road
Deputy editor-in-chief of Suzhou Dawn Newspaper in Anhui Province
"The establishment of the 'Education + Research' alliance was initiated in the sunshine of the first place of the sun, such as the rising sun in the east, the light is infinite, reflecting the profound skills of the Rizhao newspaper people to climb high and look far, plan and move!" Facing the reporter, Wang Zhixin, deputy editor-in-chief of Suzhou Dawn Newspaper, gave a thumbs up again and again and expressed his heartfelt admiration.
Wang Zhixin believes that the best education is outdoors, and the best education is on the road. For children and schools, it is difficult to fully acquire the necessary qualities such as vision and position, responsibility and responsibility, unity and cooperation, physical fitness and sports, friendship and gratitude, etc., in the classroom. "Therefore, media people use the concept of news interviewing, actively integrate into the 'walking classroom', take the initiative and have the courage to act, which is a brave exploration and innovation. ”
Wang Zhixin said that "education + research" has great potential to empower the cultural tourism industry, and Dawn News will take this conference as an opportunity to cooperate with Rizhao to go to the future together.
Pang Ruiyan: It creates a rare opportunity for cooperation
Deputy editor-in-chief of Henan Dahe Daily and Henan Video
"This is my first time in Rizhao, which is a sophisticated and clean city. Pang Ruiyan, deputy editor-in-chief of Dahe Daily Yu Video, said, "This is also the first time to participate in such an industrial development conference, and I have gained a lot." ”
"Shandong and Henan are both major education provinces, and the development of the 'education + research' industry has a broad space and a strong driving force. The conference, through well-planned keynote speeches and project recommendation sessions, brought a wealth of development ideas and successful cases for reference to the participants. In Pang Ruiyan's view, the holding of this conference not only builds a bridge of communication between local media, but also creates a rare opportunity for project cooperation in various regions, realizing resource sharing and complementary advantages.
"Through this conference, we had an in-depth discussion with our counterparts from all over the world about the industrial model of 'education + research', and saw the business opportunities and social value in it. Pang Ruiyan said that the successful experience and innovative thinking shared at the conference also pointed out the direction for the future development of the industry and stimulated more innovation and cooperation.
Wang Zichan: The "education + research" industrial project has great potential
Host of Xinjiang Aksu Regional Financial Media Center
"Study trips can take many forms, and they can't be limited to existing models. We should be brave in innovation, take a new path of research, develop multi-form and multi-category research routes, and provide students with more comprehensive and educational research and practice activities. Wang Zichan, the host of the Aksu Regional Financial Media Center, said in an interview.
Wang Zichan believes that the "education + research" industry is an emerging industry, which has great potential to extend classroom knowledge to practical activities, so that students can increase their knowledge and exercise their abilities through personal experience. At present, the "education + research" industry has gradually been recognized by the society, the market scale is expanding, and the participants are becoming more and more diversified.
In Wang Zichan's eyes, Rizhao has beautiful beaches and rich marine biological resources, which provides unique conditions for carrying out marine-themed research activities, and has unique advantages and potential in the development of "education + research" industry. By giving full play to these advantages and constantly innovating development ideas, I believe that Rizhao's "education + research" industrial project will usher in a better future.
Meng Guoqing: Let's cross the mountains and seas and go in both directions
Deputy General Manager of Henan Luoyang Daily Distribution Company
"Last year, Luoyang Daily Newspaper Group participated in the research project of Rizhao Daily's 'Chinese Youth Harvest Festival' for the first time, and the cooperation process was very pleasant. Talking about "education + research", Meng Guoqing, deputy general manager of Luoyang Daily Distribution Company, was quite touched.
"The 'Chinese Youth Catch the Sea Harvest Festival' is of high quality, the camp design is very reasonable, the children's food, housing, play, learning and other content arrangements are attractive, cost-effective, very in line with the children's nature and physiological characteristics, parents feedback is very good, high evaluation. In addition, the various courses studied by Rizhao Daily are highly participatory, entertaining, and the children truly realize their hands, brains, and hearts. Finally, there is a strong sense of gain. Whether it is the visual impact brought by the sunrise on the seaside and the 10,000-ton giant ship, or the cultivation of team consciousness and environmental awareness, whether it is touching the natural growth of knowledge, or the interaction of children in different cities, it is full of harvest for the participating children. ”
In addition to participating in the meeting, Meng Guoqing spared no effort to promote Luoyang, "Luoyang has a rich cultural heritage and many cultural landscapes. This year, we will continue to cooperate with Rizhao Daily, work together to give full play to their respective advantages, cross mountains and seas, go in both directions, and welcome children from Rizhao to come to Luoyang to play!"
Co-ordinator/Li Min
Written by Yang Hui, Fan Kaiyuan, Fang Zichen, Chen Yutong, Li Qian
Source: Rizhao Daily