Author: Zhou Zhengsheng
Michael Lotchi Geshe of the United States is known as a Buddhist businessman.
He devoted himself to studying Buddhism in India for several years, eventually earning a doctorate in Buddhist studies.
Master encouraged him to return to China to do business: "You have completed your retreat, you should go to the red dust to continue your practice, and it is better to become a businessman."
Michael wanted to continue his study of Buddhism.
Master said, however, that a busy office is the real life and the best place to awaken to yourself.
Work is the best place to realize oneself.
Therefore, when Warren Buffett invested in the Post, Bank of America, and Coca-Cola, he made a decisive move after calmly analyzing their value, and finally became a generation of stock gods.
There is a saying in the Western proverb: human nature is a mixture of divine and animal nature.
Standing on the ladder of the pursuit of wealth, the latter drags and pulls you all the time.
If you want to climb high, you must defeat the devil in your heart.
Since its inception in 1917, Forbes, a well-known business magazine, has interviewed countless business elites and successful people, and found that they all have one thing in common:
Compared with ordinary people, they have extraordinary insight into people's hearts.
In the final analysis, a master who knows how to make money is often also well versed in human nature.
Kazuo Inamori initially founded Kyocera with a simple motive: to develop the precision ceramics technology he had developed personally.
In other words, he formulates all company policies from his own standpoint, and rarely takes into account the vital interests of employees.
At that time, many people expressed dissatisfaction with this, and Kazuo Inamori had to calm down and reflect on himself.
In those few nights, Kazuo Inamori tossed and turned, and after thorough thinking, he came to a conclusion: only by benefiting others can we benefit ourselves.
Later, he completely let go of the personal motivation he had at the beginning of the business, and his business philosophy changed from "self-interest" to "altruism".
He takes a lot of care of his employees.
In 1973, many companies in Japan were laying off workers.
Kyocera was also affected, and orders were reduced to one-tenth of their original value.
During that difficult time, Kazuo Inamori did not lay off a single employee.
He kept one-tenth of the people working, while the rest were either studying or cleaning, and the wages were still paid.
The employees were also grateful to Kazuo Inamori and worked together to help the company tide over the difficulties.
For customers, he thinks about each other wholeheartedly.
Kazuo Inamori, 78, is the CEO of Japan Airlines, which is about to go bankrupt.
Faced with the dilemma of bankruptcy, Kazuo Inamori gave only two words for the business plan: "altruism".
It turned out that in the process of handling affairs, he found that JAL employees were cold and numb to customers and never considered the feelings of others.
To this end, Kazuo Inamori personally went to the front line, and he served customers with a smile on his face.
He also improved the facilities and thoughtfully considered the client, which ultimately won the praise of the client.
In just over a year, JAL is back profitable.
Pattern and making money are cause and effect of each other.
The reason why you can't make a lot of money is because you have to compare the baht.
And a master who knows how to make money often has a big picture.
They understand that as long as someone else has a portion in the pot, there will be no shortage of a spoonful in their own bowl.
An interviewer asked Wu Jun, a well-known investor: "You have come into contact with so many business tycoons, can you find some secrets of success from them for us ordinary people to learn?"
Wu Jun replied very truthfully:
"Anything particularly effective is certainly not possible. If there really is, everyone will do it, and it won't be called a secret.
But I think those people do have one thing in common, which is that they are all unusually large. ”
A person's pattern is hidden in his way of making money.
When we extend the boundaries of wealth, we are actually improving the pattern.
The French economist Esther Duflo drew these two curves in order to contrast the rich and the poor.
Poor people do business is an OP curve, it is easy to start, but at a certain point, it stops, and there is no breakthrough after that;
The rich do business, which is the OZ curve, and they will continue to make profits in adjustments and attempts, and continue to surpass the original level.
Esther believes that the root cause of this difference lies in the mode of thinking.
When a person can conquer the city in terms of wealth accumulation, the cognitive structure will also continue to iterate.
Zhihu blogger @秋月分凉 wrote an article about his family history of selling fried chicken legs.
His family sells fried chicken thighs, because they are crispy on the outside and tender on the inside, and the neighbors are quite good at this.
Although business is booming, it is only limited to a radius of a few dozen miles in the town.
How can we expand our business further?
He kept thinking about it.
The first thing that came to his mind was takeout.
At that time, takeaway had just emerged in big cities and had not yet sunk to the next level of towns, and various takeaway platforms sent salesmen to run around the streets and alleys, hoping that merchants would settle in.
Many stores reject the takeaway model and turn it away.
However, he aimed at this opportunity and personally contacted the takeaway platform to expand the radius of his business in the form of takeaway.
The second thought of him was to let someone else join.
He took out the ingredient list, and together with the others, he opened several houses with others.
In this way, while the townspeople were still guarding the small workshop, his fried chicken leg business was constantly expanding.
Some netizens asked him, why does he have such a business awareness?
He said that when a person wants to make more money, he is forced to think of better ideas, to think of better models.
The money in your pocket is the realization of the cognition in your head.
A master who knows how to make money often has deep insight.
Every time you solve a problem, you tear down a wall of thinking, and in the end, you will naturally see more long-term than others.
Sima Qian said in the "Historical Records":
The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit.
Everyone in the world is profit-seeking, and behind wealth is the struggle of human nature.
Therefore, when a person is serious about making money, he will become transparent and smart.
From 1,000 to 100,000, from 100,000 to 1,000,000, we will slowly understand how the world works.
The author has served as a reporter, director, deputy editor-in-chief, vice president, editor-in-chief, etc., director and researcher of the National Legal Public Opinion Monitoring Center, and deputy secretary-general of the China Commercial Law Research Association.