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Yixian County activates the cultural tourism business of the ancient city

author:Dawan News

Dawan News Yixian and She County are the first two counties established in the ancient Huizhou region, and are also one of the inheritance places of Huizhou culture, the urban and rural areas are full of rich historical and cultural relics, not only Xidi, Hongcun and other world cultural heritage, the ancient city of Yixian County is also a national historical city, the ancient city historical and cultural block is the largest area of the famous city of Yixian County, the preservation of historical relics is the most concentrated, the traditional pattern and style of the most complete historical area, is the core embodiment of the value and characteristics of the city.

The north street entrance of the ancient city of Yixian County is a downtown business district, with a gathering of merchants and many shops, giving birth to the legend of Hui merchants and the prosperity of the market. This kind of heritage has also given the ancient city of Yixian a unique cultural value in the changes of the years. And this regional culture has also created a unique charm that is different from ordinary business districts, and continues to be lively and lively.

Yixian County activates the cultural tourism business of the ancient city
Yixian County activates the cultural tourism business of the ancient city

Now, the ancient city of Yixian integrates culture, history and commerce, based on the profound cultural heritage, and is characterized by the typical pattern of Huizhou old streets, and is built into a comprehensive historical district with the life atmosphere, humanistic vitality and skill of the Song Dynasty. Create a full-time, full-open, and immersive travel and residence experience for cultural and commercial travel, so that the shops in the ancient city of Yixian can enjoy the annual consumption of millions of people in Yixian, bringing all-weather and uninterrupted business opportunities.

It is understood that the ancient city of Yixian follows the overall planning of the cultural tourism scenic spot, and sets a unique positioning for each area according to the business layout of the three blocks of Ming and Qing time-honored brand Treasure Street, Huizhou City Food Street, and "flower" health bar street, and on this basis, it absorbs related industries such as exquisite catering, special snacks, comfortable bars, leisure retail, beauty photography and dress-up, B&B inns, intangible cultural heritage, research and handicrafts, and scene theater. While meeting the needs of various consumers, it also realizes resource sharing, passenger flow exchange, and wealth win-win.

Yixian County activates the cultural tourism business of the ancient city
Yixian County activates the cultural tourism business of the ancient city
Yixian County activates the cultural tourism business of the ancient city
Yixian County activates the cultural tourism business of the ancient city

Relying on the cultural heritage elements such as ancient streets and alleys, ancient houses, and both sides of the waterfront in the urban area, the ancient city of Yixian County integrates the "new six elements" of tourism of "business, maintenance, learning, leisure, affection, and curiosity" to create a diversified new form of leisure and vacation tourism. At present, the investment occupancy rate has completed 85%, Wang Xiliang Ceramic Art Museum, Hui San Shuo, Hui Wei, Huizhou No. 8 Coffee and other high-quality businesses have settled in, brands gathered, strong cooperation, Yixian ancient city business circle continues to improve, creating shops "wealth" immeasurable.

At the same time, the "Yixian Ancient City Partner" global recruitment plan, with seven preferential supports as wings, provides a stage for talents from all over the world to display their talents and realize their dreams. In the near future, the ancient city of Yixian will invite mysterious celebrities to parachute into the ancient city to enhance the popularity and exposure of the ancient city of Yixian, and help Huizhou culture to come alive and go out.

Yixian County activates the cultural tourism business of the ancient city
Yixian County activates the cultural tourism business of the ancient city

Dawan News reporter Wu Yongquan correspondent Yi Xuan

Edited by Tauna

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