As a local car brand, Changan Automobile has a great influence on the mainland automobile market. It is no exaggeration to say that as long as you can think of the car segment, you can see the models of Changan Automobile. For example, in the compact car market, Changan Automobile has models such as Yidong and Ruicheng PLUS for consumers to choose from. Today let's talk about the Changan Ruicheng PLUS model, compared with competitors, this model's fashionable exterior design, rich configuration and relatively affordable price have attracted the attention of many consumers. However, Changan Ruicheng PLUS's sales performance did not enter the top ten of the segment sales list, in March 2024, its monthly sales performance, only ranked 49th in the segment sales list, let's take a look at what is the reason for its low sales, and see if it is worth everyone's choice?
First of all, from the perspective of power performance, Ruicheng PLUS is equipped with a 1.5T turbocharged engine mated to a 7-speed dual-clutch transmission. From my personal driving experience, in actual driving, the gearbox of Ruicheng PLUS has a sense of frustration, especially when driving at low speeds, the gear shift is not smooth enough, which affects the driving experience. In addition, although the engine has a maximum power of 138kW, the acceleration performance is relatively weak at high speeds, which may not meet the needs of some consumers who pursue driving pleasure.
In terms of fuel economy, the performance of Ruicheng PLUS also needs to be improved. Some car owners have found through actual use that although the official fuel consumption data is more optimistic, in urban congestion sections, the actual fuel consumption may be higher than expected. For consumers who are concerned about fuel economy, this may be one of the reasons why they consider other models.
In terms of suspension system, Ruicheng PLUS adopts the front MacPherson rear multi-link suspension form, which is more common in the same class of models, aiming to balance handling and comfort. However, some owners said that the vibration and noise of the vehicle are more noticeable when passing over bumpy roads, and the suspension system is on the stiff side, which may affect the ride comfort.
In terms of interior, the design of Ruicheng PLUS gives people a striking feeling, the design of the center console and instrument panel is simple and elegant, and the texture of the buttons and knobs is also excellent. However, some car owners have reported that there is a certain odor inside the new car, which needs to be deodorized, which may affect the health and driving experience of passengers. In addition, some of the materials in the car are mainly hard plastics, which may give people a sense of cheapness, which affects the overall texture and luxury of the interior to a certain extent.
In terms of configuration, Ruicheng PLUS provides a wealth of configurations, such as automatic air conditioning, reversing image, cruise control, hill assist and other functions. However, some car owners pointed out that although the car machine system is rich in functions, it may have problems of inconvenient operation and insufficient response speed in actual use, which may affect the convenience and safety during driving. At the same time, some car owners reported that the virtual buttons of the car machine system are not as easy to use as the physical buttons, especially when adjusting functions such as air conditioning and seat ventilation and heating, the intuitiveness and convenience of the physical buttons are more popular.
Of course, mainland consumers have always been more diligent and thrifty, so they will pay more attention to the price of vehicles. In terms of market positioning and price, the price range of Ruicheng PLUS is 99,900 yuan-122,900 yuan. Although this price is attractive for a compact sedan, users may have more concerns when buying a car, considering its shortcomings in power, fuel economy, suspension system, interior materials, equipment and after-sales service.
To sum up, Changan Ruicheng PLUS, as a compact car, has certain advantages in exterior design, interior texture, space spaciousness and configuration richness, but there are some deficiencies in power performance, fuel economy, suspension system, interior materials, vehicle machine system and after-sales service. For potential car buyers, these factors should be fully considered when choosing Ruicheng PLUS to ensure that the model can meet their actual needs. At the same time, for manufacturers, improving and optimizing these deficiencies will help improve the market competitiveness and user satisfaction of products.