Text: Understand the original Che Emperor Wang Yan
Zhou Hongyi, founder and chairman of 360 Group, has made new progress in "selling Maybach for domestic cars". On April 19, Wuling Motors issued an article refuting the statement and invited Zhou Hongyi to personally experience the actual carrying capacity of Wuling Hongguang.
Wuling Motors said that it has prepared the vehicle and hopes to have the opportunity to prove the space size and carrying capacity of Wuling Hongguang. Interestingly, in order to show the actual carrying capacity of the vehicle, Wuling released a video of the traffic police patrolling the overload, in which a Wuling Hongguang was asked to stop for inspection, and 23 passengers walked down one after another.
Wuling Motors issued a document
Recently, Zhou Hongyi released a video saying that he plans to sell the Maybach 600, "give up the traditional luxury car, and replace it with a domestic new energy intelligent networked car." At the same time, he also said in the video that the friends who make cars in China are willing to take this opportunity to provide him with an experience car for commuting every day, and they will not refuse.
Zhou Hongyi
As soon as the video came out, the official accounts and executives of many car companies in the comment area came out to "queue up to send the car", including: the official "arrangement" of Yangwang Auto to look up to the U8, Chen Zhuo, President of AVATR Technology, "sent" AVATR 12, Yang Xueliang, senior vice president of Geely Holding Group, recommended ZEEKR 009 Brilliance and so on.
Zhou Hongyi synchronized the progress of the incident in another video, saying that after the news was issued, "Yu Chengdong and Li Bin asked me whose car I would choose", and said that he preferred a car with a large space and wanted to buy it after a test drive. Subsequently, the official post of Xpeng Motors said: "The car has been delivered to the downstairs of your company", accompanied by a photo of the Xpeng X9 car parked under the 360 building.
Xpeng Motors
In addition to firmly grasping the traffic of the automobile circle, Zhou Hongyi's other identity is also a shareholder of Nezha Automobile. Not long ago, he publicly criticized Nezha Automobile during the live broadcast, and asked Nezha executives to learn from Xiaomi and learn more from Lei Jun. In Zhou Hongyi's view, he said, "The marketing of domestic car factories is much worse than Xiaomi, and Xiaomi should become everyone's marketing master." ”
This background also lies in the fact that the current involution of the automotive industry is also reflected in the surprising success of various marketing methods.
For example, in the recent past, from Wei Jianjun, chairman of Great Wall Motors, Yin Tongyue, chairman of Chery Holding Group, to Li Shufu, chairman of Geely Holding Group, more and more car companies have entered the live broadcast room.