April is fragrant, the spring is shining, and all things are singing. L'Oréal China and Sina Yangfan Foundation jointly launched the "Technology Girls Empowerment Program" at the "L'Oréal China 2024 Development Strategy Communication Conference". With the theme of "One Generation Shines Younger", the project aims to create a platform for secondary school girls to communicate closely with female scientists, light up more girls' scientific dreams, inspire them to study science firmly, inherit the spirit of scientists, and contribute to China's scientific and technological innovation in the future. President of L'Oréal North Asia and CEO of L'Oréal China, Mr. Lan Zhenzhen, President of Public Affairs of L'Oréal North Asia and China, Ruan Xiangrong, Chairman of the Sina Yangfan Charity Foundation, project partner, Professor Chen Siyu of the School of Atmospheric Sciences of Lanzhou University, Professor Huang Min of Shanghai Institute of Materia Medica, Chinese Academy of Sciences, Professor Wang Hongxia of the Department of Internal Medicine of Fudan University Cancer Hospital, and representatives of female scientists in science and technology participated in the launch.
L'Oréal China's "Technology Girls Empowerment Program" was officially launched
Middle school girls have just begun to systematically contact science courses and are in the stage of cultivating their interests, at this time, they have hidden their desire for science and doubts about the future, and they need the encouragement and inspiration from female scientists. L'Oréal believes that every girl who is interested in science and aspires to study science can be a beautiful new star in the world's scientific research community in the future. In order to inspire and encourage more middle school girls who are eager for science, the company decided to officially launch the "Empowerment Program for Girls in Science and Technology" on the occasion of the 20th anniversary of the establishment of the "China Young Women Scientist Award" this year, looking forward to using the power of female scientists' role models to increase support and empowerment for girls in science and technology, light up the road of science for more girls, and also hope that the "For Women Devoted to Science" program will continue to be extended in China, continue to be inherited, and bear more fruitful fruits.
L'Oréal's President of Public Affairs for North Asia and China, Jennifer Lan, explains the theme of "One Generation Shines Another".
In 2004, L'Oréal China, the All-China Women's Federation, the China Association for Science and Technology, and the Chinese National Commission for UNESCO, jointly established the "China Young Women Scientists" Award as an extension of the L'Oréal-UNESCO "For Women in Science" programme in China. Over the years, the award has continued to upgrade in terms of recognition scale, selection dimensions and coverage echelon, and has become the only national official award for female scientific and technological workers in China and the only female scientist award connected to an international recognition platform. In 2021, L'Oréal China set up the "Girls in Science and Technology Award" in the "Shanghai Youth Science and Technology Innovation Competition" to further motivate future scientific research and let the seeds of science take root in the hearts of girls in secondary school.
The heads of L'Oréal China and Sina Yangfan Public Welfare Fund presented the "Science Popularization Mentor" certificate to the female scientist representatives
The newly released "Science and Technology Girls Empowerment Program" will uphold the same spirit, with three major projects: "Please Come in - Invite Female Scientists into the Campus", "Go Out - Take Girls into the Real Science Laboratory", and "Broadcast - Use Video Science Classes to Break Geographical Boundaries and Spread the Seeds of Science", to create a more comprehensive empowerment platform, and encourage girls to cultivate their interest in science, strengthen their belief in learning science, and take scientific research as their future profession and career with scientific wisdom, role model power and real experience. It is worth mentioning that the "Science and Technology Girls Empowerment Program" specially invited Chen Saijuan, an academician of the Chinese Academy of Engineering, as a "lifelong honorary mentor", and female scientists, including the winners of the "China Young Women Scientist Award", will form a "science popularization mentor" team, and will also pay special attention to the balanced and inclusive development of science education, with the goal of benefiting 100,000 middle school girls in different cities and economically underdeveloped areas across the country within one year.
Female representatives of science and technology shared their motivation to explore science and their hopes for the future
Ruan Xiangrong, Chairman of Sina Yangfan Public Welfare Foundation, said: "L'Oréal and Yangfan have natural complementary advantages, which has also contributed to the birth and implementation of the 'Science and Technology Girls Empowerment Program'. "L'Oréal's liaison and trust with top female scientists in China through the Young Women in China Award have laid a solid scientific background and foundation for the project. The nationwide educational resource network and digital platform of the Yangfan Project can help the project reach more underdeveloped areas, so that more girls in small towns also have the opportunity to receive scientific enlightenment. I believe that with the influence of both of us, we will be able to influence and connect people from all walks of life more extensively, better enhance the public's attention to the inclusion of science and education, break the society's impression of girls studying science and women devoting themselves to scientific research, and support more and more girls to become shining stars on the scientific stage in the future. ”
"The world needs science, and science needs women more than ever. "From the world to China, from 'women scientists' to 'women in technology', from 'young role models' to 'rising stars of the future', L'Oréal has been empowering women in science for more than 20 years. In the future, we will continue to unite multiple forces, continue to empower women in science at all levels in innovative forms, explore the power of women in science that has moved China and the world, light up the spark of scientific research for more 'her', and let the spirit of science 'shine from generation to generation'." ”
L'Oréal China's "Science and Technology Girls Empowerment Program" is one of the three major projects
Project 1: Please Come in - Invite women scientists to the campus
In order to allow girls on campus to have the opportunity to experience the power of female scientists' role models, in this year's "Empowerment Program for Women in Science and Technology", female scientists will be invited to visit secondary school campuses and hold unique popular science lectures, while interpreting their own research fields, sharing with children their original intentions and growth process on the path of scientific research, inspiring and encouraging more young people, especially girls, to bravely choose science and devote themselves to science.
Project 2: Go out - take girls into real science labs
The "Science and Technology Girls Empowerment Program" also extends the communication platform between female students and female scientists beyond the campus, inviting female students who have begun to explore scientific research to go out of the campus, enter the laboratory of female scientists and the award ceremony through school recommendation and independent registration, and communicate and co-create with role models on the front line.
Project 3: Broadcasting Seeds - Breaking geographical boundaries and spreading the seeds of science with video science lessons
In order to sow the seeds of science in more corners, L'Oréal China will also invite representatives of female science and technology students to record public science courseware with scientists, revealing the mysteries of science in simple language, so that more students can understand scientific knowledge in different fields more intuitively. Up to now, among the 20 winners of the 19th China Young Women Scientist Award, nearly 15 scientists have joined the team of popular science tutors and will participate in the recording of popular science videos. At the same time, thanks to the extensive public welfare network of Sina Yangfan Public Welfare Foundation, the "Answers of Female Scientists" will be broadcast in nearly 100 urban and county schools across the mountains and seas, leading students to embark on a journey of scientific exploration.
The winners of the China Young Women Scientists Award will join hands with women in science and technology to create popular science videos
L'Oréal China's "Technology Girls Empowerment Program" pilot activities
On March 28, 2024, the first "Please Come In" pilot class of the "Science and Technology Girls Empowerment Program" was successfully launched in the No. 4 Middle School of Guanghe County, Linxia Prefecture, Gansu Province. Chen Siyu, the winner of the 19th China Young Women Scientist Award and a professor at the School of Atmospheric Sciences of Lanzhou University, as the first scientist to enter the campus, insisted on choosing to go farther and go to the middle school in the county to communicate with the children, not only bringing wonderful popular science lectures, but also personally selecting and donating 100 popular science books that have inspired his own growth. "Not only children in big cities, but also girls in remote areas need equal access to science education. "My teacher encouraged me to believe that I could stand in the center of the stage. This sentence has brought me a lot of strength, and I hope that through the 'Science and Technology Girls Empowerment Program', I can pass on the same power to more children and light up their scientific path." ”
Professor Chen Siyu led the junior high school girls to explore the principle of "sand and dust travel".
On April 4, 2024, 25 girls from 13 middle schools in Beijing walked into the Institute of Botany, Chinese Academy of Sciences, and experienced the beauty of a variety of plants up close, learned about the development history and important scientific research achievements of the Institute in the past 100 years, and also visited the Smart National Botanical Garden at the Plant Science Data Center to gain an in-depth understanding of the progress made by the Institute of Plant Science in the conservation and research of plant diversity driven by big data. At the same time, Shu Qingyan, a researcher at the Institute of Botany and the head of the research team on diversity and germplasm innovation of Paeoniaceae, also shared with the girls in science and technology how to innovate and how to find role models. Shu Qingyan encouraged, "On the road to chasing dreams, we must face difficulties", and Feng Xiaojuan, a researcher at the Institute of Botany of the Chinese Academy of Sciences, the winner of the 19th China Young Women Scientist Award, also sent a message to the girls in science and technology to dare to be the center, become the focus, and bravely stand in the center of the scientific stage.
Female students in science and technology are visiting students at the Institute of Botany, Chinese Academy of Sciences