The green water embraces Suqian, and the wine is fragrant in the spring breeze. On April 18th, the 11th Sealing Ceremony of Yanghe Handicraft and Times Temperature Yanghe Co., Ltd. was held in Suqian, the wine capital. With the taste of spring intertwined with the aroma of wine, the melodious music and dazzling lights, the history, craftsmanship, quality, ingenuity and culture of Yanghe are told in a unique way, highlighting the cultural charm behind the inheritance and ingenuity in the mutual reflection of colors and dreams.
Guests from all walks of life, experts and scholars, industry leaders, opinion leaders, dealer partners, and guests from South Korea, France, Belgium and other countries at home and abroad gathered together to participate in the grand event. Xinhua News Agency, Lizhi News, Jiangsu News Weibo, WeChat public account, Sina Finance, NetEase News, Sohu News, Yidian Information, Phoenix.com, Yunjiu Video Account, Weijiu Video Account, Dream Blue Community Video Account and other platforms broadcast the event live, with a total of more than 80 million real-time online viewers.
01 The thickness of the Yanghe River in time
As the most distinctive cultural IP in the liquor industry, the Sealing Ceremony has been held for 11 consecutive sessions. Over the past 11 years, Yanghe has continued to keep pace with the times, interpret the connotation of craftsman spirit, enrich the connotation of brand culture, innovate the way of value transmission, and write the legend of craftsmanship and lead the road of chasing dreams in the new journey of "Chinese famous liquor".
Liu Hao, deputy secretary of the Suqian Municipal Party Committee and mayor, said in his speech, "Today, we meet in Suqian, the wine capital, to pay tribute to Chinese craftsmen with the sealing ceremony, to pursue the light of dreams with the spirit of craftsmen, and to work together to feel the temperature of the times in the new journey and create a better future together." "Sealing a jar of natural gifts, "wine vein" and "water vein" are fused to extract "heavenly wine". Hiding a wisp of time, "history" and "humanities" collide and intertwine "eternal elegance". Choosing to treasure Yanghe wine is to choose a piece of history, a culture, and a taste.
Sealing has a profound connotation in Chinese culture. "Seal" symbolizes solemnity and respect, and "Zang" symbolizes protection and treasure. Zhang Liandong, Secretary of the Party Committee and Chairman of Yanghe Co., Ltd., said in his speech that every year's sealing is a respect for history, the inheritance of ingenuity, and a response to the times.
Time has endowed Yanghe with a heavy history. Yanghe winemaking, which began in the Han Dynasty, flourished in the Sui and Tang dynasties, flourished in the Ming and Qing dynasties, and has a history of more than 1,300 years. As a national intangible cultural heritage, for thousands of years, Yanghe liquor brewing technology has recorded the history of Yanghe shares in the inheritance and development. The "Yanghe Old Cellar Ponds and Winemaking Workshops" and "Shuanggou Laojiao Pools and Winemaking Workshops", which have been selected as national industrial heritages, and the Yanghe Underground Wine Cellar, which has been approved as a national key cultural relics protection unit, are also quietly telling the stories of generations of winemakers. It is the perseverance of generations of brewers, the legacy of "national treasure" industry, and the brewing techniques that have allowed us to create a soft taste that is intoxicating to the world.
"Yanghe in Time" shows the long history and cultural inheritance of Yanghe from the new perspective of the cellar keeper, the soft advent and the dream team, and in the long river of time, generations of Yanghe people adhere to ingenuity and pursue dreams.
02 The temperature of the Yanghe River in Kung Fu
Every detail of the collection conveys the warmth and humanistic care of Chinese craftsmen.
From ancient times to the present, the Yanghe wine veins have been extended, the aroma of wine has grown, and generations of Yanghe people have written a shocking Yanghe epic with their wisdom and sweat. With the spring brewing, the wine jar, the sealing rope, the wine jar, and the signature are sealed......
The solemn ceremony shows the piety and persistence of the brewers to natural brewing, not only the respect for tradition, but also the awe for the sacred cause of winemaking, the inheritance of winemaking craftsmanship, the pursuit of quality "at any cost", and the ardent expectation for a better future, so that people can once again deeply touch the profound cultural heritage of Chinese baijiu in the baptism of tradition.
On the scale of tens of millions of years, language is the boundary, and hands and skills are the only rivers of inheritance. "Yanghe handicraft and the temperature of the times" is the temperature imprinted in every drop of wine by Yanghe brewers with their hands, skills and intentions, and it is the attitude of building "standards" on top of "standards".
As the protagonist of this sealing ceremony, the five sealing altar products of Dream Blue Fengtan Wine, Sujiu Fengtan Wine, Blue Classic Commemorative Edition Fengtan Wine, Blue Classic Collector's Edition Fengtan Wine, and Treasure Fang Fengtan Wine are eye-catching. Yanghe Fengtan Liquor integrates high-quality old liquor and the fashion of the times, integrates traditional culture and ceramic art, is full of oriental aesthetics, the wine body is clear and refreshing, the taste is soft and mellow, the drops are rare, and the quality is extreme.
After tasting the Dream Blue handicraft class 10 on the spot, Cheng Jinsong, deputy director of the National Food Quality Supervision and Inspection Center, said: "It is difficult to find a product! Grain, koji, fermentation, aging and floral, fruity, and plant aromas are perfectly blended. In this regard, Wang Chaocheng, chairman of Shengchu Group, highly agreed, saying that Yanghe launched the real vintage strategy, every drop of the Dream Blue handicraft class is a vintage wine, and behind the fine wine is Yanghe's world-class winemaking scale and wine storage scale, looking forward to the Dream Blue handicraft class to create another 100 billion Yanghe.
Teacher He Bing highly praised Yanghe in one sentence: the art is common, the peak is seen, internalized in the heart, and externalized in the form. This is Yanghe's "gentle kung fu" that hand-casts the temperature of the times!
03 The gift of the world in the times
China's Yanghe River fills the world's wine glasses, Suqian, the wine capital, shakes the pulse of the world, and China's dream connects the world's dream. In this fast-paced era, the depth of Suqian's history and the quality of Yanghe reflect each other, jointly drawing a magnificent blueprint for chasing dreams.
After 11 years, Yanghe has been constantly exploring and innovating every edition of the Sealing Ceremony, which is not only a cultural feast, but also a cultural vane of the liquor industry, and a well-known cultural IP, attracting more and more people from inside and outside the industry to pay attention to and participate, and also making Chinese liquor culture continue to glow with new vitality.
At this year's ceremony, from the immersive sitcom "Yanghe in Time", to "Kung Fu!" that uses "Chinese Kung Fu" to say "Yanghe Kung Fu", and then to He Bing's keynote speech "Temperature", every program, every melody, every frame, and every attitude have witnessed Yanghe craft brewers' respect for tradition, pursuit of quality, and respect for the temperature of the times. At the same time, for the first time, Yanghe launched the "Ten Thousand Cloud Sealing" activity online, connecting tradition and innovation, so that young people can also seal a jar of their own wine online, experience the solemn ritual of sealing the altar, and experience the profound cultural heritage.
During the event, Yanghe officially released the "Gentle Vintage Old Liquor Strategy that Yanghe has always adhered to" to the world, so that the vintage old wine can be traced back to the real and every moment has its own unique imprint.
Source: Yanghe shares
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