Author:Insight · Seven
Let the bullets fly first for a while.
01
The other day, I was cooking in the kitchen.
The daughter hurriedly ran over and shouted, "You liar! There is no winter vacation homework left in France!"
I was confused and didn't know what was going on until I saw the news on the Internet.
It turned out that during this year's Spring Festival, the well-known Internet celebrity blogger @猫杯 once posted a video:
said that when he was dining at a restaurant in Paris, France, he picked up the homework book of Qin Lang, a first-grade elementary school student in China.
For a while, the video sparked widespread discussions and even search for people, and related topics such as "Qin Lang in the eighth class of the first grade" and "Qin Lang lost his winter vacation homework in Paris" quickly appeared on the hot search list of social platforms.
After almost two months, it ushered in the "ultimate reversal".
Just recently, the police issued a notice: The whole series of videos is a script planned and fabricated by blogger Mao Cup and his colleagues.
I used to use this incident to jokingly educate my daughter: "See, even if you escape to the ends of the earth, you still have to do your homework." ”
The daughter looked unconvinced.
I didn't expect it to be the other way around now, but it was me who was slapped in the face.
After the police report, the People's Daily also "hit hard" in response to the counterfeiting incident.
Nowadays, WeChat, Weibo, and Douyin have permanently banned "Cat Cup" on multiple platforms.
Seeing this ending, many netizens shouted that they were very happy.
Because in today's rise of the Internet and the prosperity of self-media, the majority of netizens have long suffered from those fake news that have no lower limit and attract attention.
02
Remember the "Reader Girl" incident?
Actor Gao Junyu is well-known to the public for starring in backgammon point reader commercials, and is known as the "point reader girl".
On February 29 this year, she suddenly disclosed the news of her rare brain tumor on her social account.
In the video, she has shaved her long hair and is preparing for the next craniotomy.
As soon as the video was released, it quickly ignited the sympathy of thousands of netizens.
Not only netizens, but also many official media have begun to care about the progress of Gao Junyu's surgery.
Many kind-hearted netizens also prayed for her in the comment area.
However, with the successful conclusion of the operation, follow-up videos were released one after another, and sharp-eyed netizens discovered the abnormality.
Gao Junyu's surgery was done at the Temple of Heaven Hospital in Beijing, where the temperature in March was not high, but many of the doctors and nurses in the video wore short sleeves.
In addition, the IP address of Gao Junyu's account shows "Zhejiang", which is obviously inconsistent with Beijing, where the operation was performed.
Public opinion gradually fermented, and Gao Junyu's mother finally came forward to respond to the matter under pressure.
She said that her daughter was indeed sick, and the account was handed over to the contracted company to operate.
The MCN agency later issued an apology statement, admitting that there were "serious flaws" in the copywriting.
It's obviously last year's stock video, but it pretends to be updated in real time for the sake of traffic, isn't this playing the majority of netizens like monkeys?
The protagonist Gao Junyu was originally admitted to the Communication University of China as a graduate student, but because of this incident, his public image plummeted.
In recent years, the value orientation of "traffic only" and "eyeball first" of self-media has led to an endless stream of such counterfeiting and miserabent incidents.
Have you ever seen this little boy who carries a bamboo basket on his back to help his grandmother sell pomegranates?
Simple and sensible children, with clear eyes, have become a tool for some people to sell miserable goods, harvesting thousands of sympathy.
The reporter interviewed her grandmother and learned that what she said and did with her grandson were all taught by the photographer, and her family did not produce pomegranates at all.
And some time ago, a video of "211 graduate man was laid off and delivered food without telling his wife" set off waves on the Internet.
In the video, the man posted a screenshot of his income, the poignant figure - 128.1 yuan, as if telling the hardships of life.
Prestigious universities, middle-aged unemployed, husband and wife are concentric, and all the heart-wrenching gimmicks are gathered.
It turned out that the video was posed by the couple, and the screenshot of the income was that of another delivery driver.
really betrayed the trust of netizens again and again, and rubbed the public's three views on the ground.
03
Some people say that this is an era of entertainment to death, and these fabricated jokes are just for fun, why take it so seriously.
But in the Internet society, the attention span of each individual, each collective is extremely limited.
Attracting everyone's attention and disrupting the order of the Internet is taking up valuable public resources.
Just like CCTV commented: It doesn't matter who Qin Lang is, but the proliferation of "new yellow news" is dangerous.
What is "New Yellow Journalism"?
It refers to a large number of such superficial but inflammatory, eye-catching fast-food "news" that appears on the short video platform.
With limited attention, "new yellow journalism" takes up a lot of public resources, marginalizing valuable news.
For example, some time ago, there were mountain fires in many places in Guizhou, and after official reports and follow-up reports by mainstream media, they still failed to gain widespread attention, and it took many days to appear on the hot search.
When there are more and more "new yellow news", those people and things that really need attention will be drowned in invisible corners.
Do you still remember the "Liangshan Mengyang" that became popular because of the creation of a "poor girl" character?
In the video, she lives in a dilapidated adobe house, with dark skin, a thin body, wearing tattered clothes, and she either goes up the mountain to chop wood or work in the field every day;
In fact, she has a special team to package and build, and usually goes in and out of high-end places, wears famous watches, and wears expensive clothes.
When false suffering is magnified and sought after in people's eyes, the real suffering will be buried and ignored......
A few people know that those children in the depths of the mountains are skinny, and they have to support half of the family alone.
Do you still remember the B station Up master Huzi who became popular because of the video "36-year-old collapsed with lung cancer, the mountains and rivers were exhausted, and my mother took care of my sick father and suddenly had a stroke again"?
He claimed that he owed hundreds of thousands of foreign debts for medical treatment, but in fact, he had made nearly one million dollars in his account with these miserable videos.
Some netizens found out that he had checked in nearly 500 consumption places in the past two years, with huge expenses, and he also owned a mansion with a market value of several million in Sanya.
When netizens sincerely care and are goodwill, they are consumed and harvested by false illness;
For those who really need help, the information channel will become narrow or even blocked.
When the goodness in people's hearts is repeatedly ravaged by perfectly created lies, the trust system of this society will gradually collapse.
04
This is an era of information explosion, in the face of all kinds of fame, fortune and temptation, one wave of rumors has dissipated, and another wave of rumors is still on the way.
The "new yellow journalism" precisely provokes the weakness of human nature, making us easily moved, easily provoked, and easily induced......
When our emotions are stirred, it is easy to act as a "traffic porter" of such garbage emotions without thinking about it and without distinguishing between the truth and falsity of the information.
Whatever happens, let the bullets fly first for a while.
Richard Burton famously said:
Truth is a mirror scattered into countless pieces, and everyone thinks that the small piece they see is the complete truth.
Living in the "post-truth era", we are easily blinded by fragmented information and make wrong judgments.
When you only see the tip of the iceberg, don't think you know the truth of the matter, and don't jump to conclusions when you don't know the whole picture.
Time will defeat rumors, and water will show its head.
Like it, in this era of information explosion and lies everywhere, be a sober person who keeps his brain like jade.