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Angel's brand strategy upgrade: Xiao Zhan became the global spokesperson of the new space master series released Xiao Zhan

author:Sina Technology

Sina Digital News reported on April 19 that Angel Group, a technology company, held a strategic upgrade and space master series new product launch conference with the theme of "global leading water purification technology" at the Beijing Water Cube.

At the press conference, Angel proposed a new strategic upgrade direction of "the world's leading water purification expert", and released the new Angel Space Master series of whole-house water purification products. The event also invited Angel Water Purification Technology Experience Officer to share new product experience, and released a strategic alliance to discuss the innovative achievements of water purification technology with guests.

Angel's brand strategy upgrade: Xiao Zhan became the global spokesperson of the new space master series released Xiao Zhan

The strategy has been comprehensively upgraded

At the press conference, Kong Na, chairman and president of Angel Group, reviewed the brand's 36-year development history and announced a comprehensive strategic upgrade. Since the development of China's first water purifier in 1988, Angel has adhered to the drive of scientific and technological innovation, gone through three scientific and technological leaps, and experienced three eras of the development of China's water purification industry.

So far, Angel has participated in the formulation and revision of 17 national and industry standards, obtained more than 900 patents, published scientific research results in international authoritative SCI journals, and won 19 international invention awards.

At the press conference, Conna announced that Angel had started a comprehensive strategic upgrade and put forward a new strategic direction of "the world's leading water purification expert". Angel will be based on a global vision, firmly be a strategic practitioner of "going out", and bring Angel's water purification technology to all parts of the world, so that more families around the world can enjoy a safe, healthy and fashionable drinking water lifestyle.

Xiao Zhan became Angel's global spokesperson

At the same time, Konna released a new brand identity of Angel, refreshing the brand image from a digital and international perspective, symbolizing Angel's innovation and leadership in the field of water purification. In addition, Angel announced that Xiao Zhan has become a new global brand spokesperson, and will work together to promote China's water purification technology to the world.

The new space master series was released

At the press conference, Zhao Kai, vice president of Angel Group, officially released the new space master series of whole-house water purification products. The series is composed of the M7 Home 800 water purifier and the whole house mini water softener, the product design is inspired by the Nanga Bhava Peak, and adopts the design language of "ecological integration", combining technology and art.

Angel's brand strategy upgrade: Xiao Zhan became the global spokesperson of the new space master series released Xiao Zhan

M7 Home 800 is equipped with the original Dragon Whale dual-effect water purification system, which realizes 4T/h high-flux water purification to meet the water purification needs of the whole house. Its patented long-term reverse osmosis filter cartridge 2.0 Plus has a total water purification of 64,000L, and the water purification effect does not decay for 8 years. The application of APCM aerospace sterilization technology has increased the removal rate of super drug-resistant bacteria to 99.99%.

It is worth mentioning that on December 17, 2023, Angel completed the launch of the APCM antimicrobial material space carrying test payload, and the test mission has been a complete success. Dr. Li Fei, an expert in charge of the project's space test payload, shared that APCM antimicrobial materials still show strong bactericidal properties in the complex space environment of microgravity, high vacuum, and strong radiation, and the material has great application prospects in healthcare, food protection and other fields.

Angel's brand strategy upgrade: Xiao Zhan became the global spokesperson of the new space master series released Xiao Zhan

The whole house Mini water softener is equipped with a dual-drive efficiency softening system to achieve double softening, with a softening efficiency of up to 99.8% and a water softening flow rate of up to 1.5m³/h. The product is also equipped with IoT intelligent interconnection and patented AI intelligent multi-way valve technology to achieve intelligent management.

The science and technology alliance was established to create a new ecology of the industry

Angel also invited professional elites, industry experts and strategic partners in various fields to jointly establish the Water Purification Technology Alliance to promote the accelerated upgrading of the water purification industry in China and even the world with cross-border empowerment and innovation. Zhuang Ziyu, the founder of BUZZ Architects, and Bi Dao, a well-known science popularization UP master of Station B, shared their insights on Angel's product innovation as experience officers.

Angel's brand strategy upgrade: Xiao Zhan became the global spokesperson of the new space master series released Xiao Zhan

In the future, Angel will work with global partners with an open mind to give full play to the superior resources of all parties, bring consumers a more high-quality and convenient service experience, and inject new impetus into the development of the industry.

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