Minnan Net, April 19 (Minnan Net reporter Xiao Xiaojin) 54 cultural and tourism activities with the theme of "This YOUNG's Fortress, This YOUNG's Year of the Dragon - Flower YOUNG Fortress, Dragon Re-appearance", nearly 10 billion times of likes on the topic of Pupu hairpin, 300,000 on-site audiences, and more than 100 million online new media exposure...... Since the beginning of 2024, Quanzhou Fengze's cultural and tourism activities have continued to go out of the circle, with popularity and consumption "booming", and the cultural tourism market in the whole region is booming.
In recent years, Fengze District has focused on the goal of building "Maritime Silk Road Quanzhou, Humanities Fortress", highlighted the creation of "Maritime Silk Road, Pupu, South Shaolin" IP, expanded the development boundary of "cultural tourism +", and promoted the cultural and sports tourism work of the district to make great progress.
Keyword 1: Top stream
"The hairpin is very beautiful, Quanzhou is very good", this sentence of UNESCO is the best praise for Quanzhou and Fengze tourism.
A picture of Zhao Liying wearing a hairpin flower is popular all over the country, and the topic of hairpin flower in Pupu has been liked nearly 10 billion times, and "Visiting Pupu, wearing hairpins, and beautifying yourself" leads the national tourism fashion, and has become the most unique experience for tourists to come to Fujian and Quan, and "hairpin" has also become synonymous with Fengze's "top stream".
The hairpin was awarded the "Top Ten Cases of Intangible Cultural Heritage Experience Innovation in 2024" issued by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism).
Fortress Cultural Tourism is well aware of the importance of grasping the bonus period of star traffic, and actively launches the "Pupu" IP. Held a series of activities such as the Pupu Intangible Cultural Heritage Festival and the "Oyster" Listening Concert, and guided the establishment of the Fengze District Pupu Hairpin Flower Wai Folk Culture Association.
Tourist hairpins (Photo courtesy of Fengze District Bureau of Culture, Sports and Tourism)
Pupu Folk Culture Village is full of tourists (Photo courtesy of Fengze District Bureau of Culture, Sports and Tourism)
Driven by the "top stream" hairpin, Fortress has grasped the drainage of high-end activities, and the cultural tourism market has shown a trend of "opening high and going high". The live broadcast on the night of the finals attracted more than 6 million netizens to watch (more than 1 billion hits on the whole network), and 8 concerts such as Mayday, Aaron Kwok, and Deng Ziqi attracted more than 200,000 audiences, and leveraged more than 1 billion yuan in catering, accommodation and other consumption.
High-end activities should also attract tourists. During the "Two Festivals" of the Mid-Autumn Festival and National Day in 2023, Fortress plans to launch a series of brands called "This YOUNG's Fortress This YOUNG's Night", cultivating 10 night economy demonstration blocks such as Donghai Youfeng and Luyu Market, attracting more than 1.5 million citizens and tourists, and forming a diversified night consumption market of "food, travel, shopping, entertainment, sports, exhibitions and performances". During the Spring Festival, with the theme of "YOUNG's Fortress, YOUNG's Year of the Dragon", 6 major sections and 54 activities were planned, 11 Lantern Festival exhibition areas were set up, and more than 60 "explosive" activities were carried out.
In 2023, Fengze District will receive 10.43 million tourists, an increase of 57.9%, and tourism revenue will be 11.2 billion yuan, an increase of 69.3%. The "two festivals" received 1.81 million person-times, an increase of 260%, an increase of 280% over the same period in 2019, and the tourism revenue was 1.9 billion yuan, an increase of 144% over the same period of 2019, an increase of 162% over the same period in 2019, driving the catering consumption to increase by 51%, and the sales of the six major complexes increased by 11.6%.
Keyword 2: Cultural tourism +
Expanding the report card of the previous year, Fortress's "Cultural Tourism +" special action has achieved remarkable results.
A number of spaces have built more than 80 high-quality cultural industry spaces, such as Jinhua People's Square, Lingxiu Tiandi, Bole Town, Wenwufang, Vankeli, and Future Youyin.
LEAD SHOW WORLD (COURTESY OF FENGZE DISTRICT CULTURE, SPORTS AND TOURISM BUREAU)
Fengze night economy is hot (Photo courtesy of Fengze District Bureau of Culture, Sports and Tourism)
Some typical examples reflect the depth and breadth of the special operation. Cultural tourism + film and television, 3 provincial "top ten film and television creation institutions", accounting for half of the city, focusing on the construction of a number of film and television cultural industrial parks such as Vankeli Film and Television Industrial Park and Huanqingyuanshan Film and Television Co-production Base, 30 film and television projects such as "Executive Board" were filmed in Fengze; cultural tourism + technology, the scale of electronic information accounts for 65% of the city, the use of big data, AR, VR, etc. to promote the digitization of the cultural industry, and successfully introduce a number of cultural and creative high-tech enterprises. Cultural tourism + industry, relying on traditional advantageous industries such as children's clothing, handicrafts, and bags, integrates fashion and creative elements, makes old trees sprout, and cultivates a number of leading and backbone cultural enterprises such as Peak, Dieter Industrial Design, Hi Play Shopping, etc., and it is difficult to find a cultural shirt developed by Peak.
At present, cultural tourism has become the most important investment and consumption hotspot in Fortress, and the in-depth integration of "cultural tourism +" has injected a steady stream of impetus into Fortress's economic development. In the future, Fortress will accelerate the in-depth integration of "cultural tourism +" culture, science and technology, sports and other related industries, continue to play a leading role in policies, actively guide enterprises in the film and television industry to deepen Fortress, attract new film and television industry enterprises to take root in Fortress, and form a film and television industry cluster in Fortress District, and actively connect with various large-scale cultural activities and high-end sports events to be held in Fortress, so as to stimulate the consumption boom of Fortress's cultural tourism format.
Keyword 3: Potential
At present, the "spring breeze" of the cultural tourism economy is blowing on the earth, and behind the boom of Fengze cultural tourism represented by hairpins, it reflects the strong potential of the deep integration of Fengze cultural tourism.
The investment promotion of cultural tourism continues to make breakthroughs. It has set up a special class for investment promotion in the cultural and tourism industry, signed 87 projects such as Binhai Romantic Line and Hyatt Hotel, with a total investment of 56.9 billion yuan, and state-owned enterprises, private enterprises and foreign enterprises have actively invested. It took the lead in setting up a film and television service center in the city to provide one-stop services such as policy awards and subsidies, co-production and publicity, and business development for the Laiquan film and television team.
The service package of "food, housing, transportation, travel, shopping and entertainment" continued to be optimized. Carry out the "Ten Hundred Thousand" plan, that is, to launch ten of the most beautiful hairpin experience stores, 100 restaurants will not close during the Spring Festival, and 1,000 tourism-related enterprises will not stop during the Spring Festival, so that more "returning customers" will become "returning customers". Implement the three-year action for the high-quality development of the hotel and accommodation industry, add 30 high-end hotels with 6,000 beds, customize the special bus line for holidays, Zhenwu Temple and "Night Tour Pupu" small circulation bus line to lead tourists to enjoy the Fortress tourism route, and develop a smart audio guide system to connect various cultural tourism and commercial projects.
Pupu girl appeared in Quanzhou folk street stamping activity (Photo courtesy of Fengze District Culture, Sports and Tourism Bureau)
Wuzuquan of South Shaolin Temple in Quanzhou (Photo courtesy of Fengze District Culture, Sports and Tourism Bureau)
The mass cultural and sports service carriers continue to develop. Optimize the literature resources and collection structure of Fengze District Library, and actively carry out various reading and publicity activities in combination with "Scholarly Quanzhou", "Social Science Popularization Week" and various traditional festivals, and continue to deepen various reading and publicity activities; Fengze District Cultural Center "Cultural Appointment" and "Frangipani" vocal music combination activities; continue to plan and carry out a series of Fengtai people-to-people exchange activities, such as the Fengpu Folk Culture Festival, the Zhenwu Temple Sea Sacrifice Ceremony, and the Wenxing Palace Sending the King Boat, so as to strengthen the cultural and emotional ties between the two sides of the strait and enrich the spiritual and cultural life of the masses.
The protection and inheritance of heritage continues to advance. Prepare for the nomination of the ninth batch of representative projects and inheritors of intangible cultural heritage in Fengze District, protect excellent traditional culture, and actively promote the creative transformation and innovative development of excellent traditional Chinese culture. Support and encourage intangible cultural heritage protection staff and intangible cultural heritage inheritors to participate in various types of professional improvement training, and strengthen the professional level and work ability of practitioners.
The dream is in the distance, and the road is under your feet. Fortress's development of cultural tourism economy is at the right time, and it is full of confidence and strides forward. In the next step, Fengze District will expand and strengthen the cultural and tourism industry, deepen and implement the integration of culture and tourism, and make a loud and bright cultural tourism brand, promote the prosperity, innovative development and high-quality development of the cultural and tourism economy, and help the province build a world-renowned tourist destination.
Source: Minnan Net