In the past, gasoline vehicles were the king of the automotive market. However, with the continuous progress of new energy vehicle technology and the promotion of policies, new energy vehicles have gradually occupied the advantage of pressing fuel vehicles in the market. This claim is not unfounded, but is based on a series of market and technical analysis.
Recently, the passenger car association released data showing that from April 1 to 14, the passenger car market retailed 516,000 units, down 11% year-on-year and 3% from the same period last month, and the cumulative retail sales this year were 5.348 million, a year-on-year increase of 10%;
From April 1 to 14, the national passenger car manufacturers wholesaled 534,000 units, an increase of 13% year-on-year, a decrease of 9% from the same period last month, and a total of 6.128 million units wholesaled this year, a year-on-year increase of 11%.
From April 1 to 14, the new energy vehicle market retailed 260,000 units, an increase of 32% year-on-year and 2% over the same period last month, and a total of 2.032 million units have been retailed this year, a year-on-year increase of 34%;
From April 1 to 14, the national passenger car manufacturers wholesaled 268,000 new energy vehicles, an increase of 43% year-on-year, an increase of 8% over the same period last month, and a total of 2.219 million wholesalers since the beginning of this year, a year-on-year increase of 32%.
Judging from the data, there is a polarization between the passenger car market and the new energy vehicle market. In April, the passenger car market showed a significant decline compared to last year. On the other hand, new energy vehicles not only achieved year-on-year growth in April, but also the cumulative growth rate since the beginning of this year has been about 22% higher than that of passenger cars. New energy vehicles outperformed the market.
During the statistical period from April 1 to 14, the penetration rate of retail and wholesale sales of new energy vehicles exceeded 50%. Among them, the retail penetration rate of new energy vehicles reached 50.39%, and the wholesale penetration rate of new energy vehicles reached 50.19%. This means that people who buy fuel cars are officially in the minority.
And this is only the first half of April statistics data, according to the growth trend of new energy vehicles, the second half of the month will continue to rise, new energy vehicle market or in April ushered in a historic moment. It is no longer a myth that new energy vehicles are catching up with fuel vehicles in an all-round way.
As mentioned above, new energy vehicles can achieve today's results without the support of policies. For example, the purchase tax exemption, the implementation of trade-in, the adjustment of car loans, the reduction of down payments to reduce the pressure of consumers to buy a car, and so on. These policies are all promoting the development of the automobile consumer market, especially the new energy vehicle market.
In addition to the strong promotion of policies, domestic new energy vehicle sales can create a historical high, 51 Jun believes that there is another very important factor, that is, the improvement of technical strength.
Taking BYD, the "leader" of new energy vehicles, as an example, it has developed a series of world-leading forward-looking technologies in recent years. For example, the core technologies of the industry, such as the Yi Sifang architecture, the Yunyuan intelligent body control system, the high-end intelligent driving assistance system of the Eye of the Gods, and the DMO super hybrid off-road platform, help the intelligent upgrade of automobile driving safety.
In 2023, the domestic retail sales of new energy vehicles will reach 7.736 million units, a year-on-year increase of 36.2%. BYD's retail sales of new energy vehicles in 2023 will reach 2,706,075 units, a year-on-year increase of 50.3%, accounting for 35% of the retail share of the entire new energy vehicle market.
Other car companies, such as Ideal released 5C battery 800V high-voltage technology to improve charging efficiency, GAC Group released all-solid-state batteries to alleviate range anxiety, etc., in the exploration and innovation of technology, independent brands have made leaps and bounds, promoting the entire new energy vehicle market forward.
In addition, with the maturity of the industrial chain of new energy vehicle companies, car companies have better control over the cost of batteries and the research and development expenses of intelligent software technology, and the product configuration and pricing of newly launched models continue to decline, which has more advantages than fuel models.
For example, the starting price of BYD Qin PLUS DM-i is 79,800 yuan, and the starting price of Nissan Sylphy is 108,600 yuan. It's no wonder that Xuanyi, who has been sitting on the family sedan for a long time, will be knocked down.
On the contrary, in the fuel vehicle market sector, intelligent technology cannot keep up with the pace of development of the times and is gradually being eliminated by the market. Even the once-sought-after fuel god car could not hide the decline. Relevant data show that in March, the head brand of joint venture fuel vehicles, Honda Accord, fell by 72.6%, Toyota Camry fell by 59.2%, Corolla fell by 54.4%, and Volkswagen Lavida fell by 36.4%.
In the Internet era, the thinking of car companies has changed, with traditional fuel vehicles emphasizing industrial attributes and new energy vehicles emphasizing consumption attributes. With the upgrading of the market's demand for intelligence, the advantages of new energy vehicles are becoming more and more prominent, providing an opportunity for sales growth.
Based on the policy background, technological improvement and cost advantages, the market's awareness and acceptance of new energy vehicles are rising, which makes new energy vehicles become the mainstream.
Although domestic NEV sales account for more than 50% of the total, and the market is growing rapidly, the market competition is also intensifying. New energy vehicle companies also need to continue to increase their technology to maintain core competition. If fuel vehicles want to regain sovereignty, they must increase their market share through technology. The rise of new energy vehicles is a foregone conclusion, do you still buy fuel vehicles now?
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