Text · Reporter Meng Yuan
On April 18, China FAW released the development strategy of "SIGHT (Insight) 531" at the 5th Science and Technology Conference, and simultaneously released the "three major technology platforms" of the Hongqi brand. In the context of the comprehensive transformation and upgrading of the automobile industry and the rapid development of new energy vehicles, the release of the new strategy and technology platform demonstrates FAW's determination and ambition of "All in" new energy.
The "SIGHT 531" development strategy explains the "five brand genes" accumulated and condensed by the Hongqi brand in the course of 66 years, which are safe, intelligent, green, healthy and wonderful, and the abbreviation constitutes the meaning of "SIGHT", representing the strategic positioning of Hongqi brand in technological innovation with forward-looking insight, advanced layout and continuous change. According to reports, focusing on the genes of the five major brands, FAW has continuously achieved new breakthroughs in nine major technical fields in recent years, including national car safety, intelligent driving, intelligent cockpit, clean power, and enjoyable experience. According to the new strategic plan, FAW will carry out more and more in-depth exploration in safety, intelligence, green, health and beauty, such as: in terms of safety, FAW expects to achieve the impact energy of the battery box greater than 700 joules by 2026, achieving the industry leader; in terms of intelligence, by 2026, FAW will launch active suspension 3.0, bringing users the ultimate driving experience of "zero" impact on the road, "zero" pitch for braking, and "zero" roll for cornering. The three major technology platforms of the Hongqi brand are the "Hongqi Tiangong" pure electric platform HME, the "Hongqi Honghu" hybrid platform HMP, and the "Hongqi Jiuzhang" intelligent platform HIS. The "Hongqi Tiangong" pure electric platform HME is a new modular pure electric platform, which is committed to providing the ultimate experience of "low" energy consumption, "no" attenuation at low temperature, "no" worry about energy replenishment, and "high" driving comfort. The "Hongqi Honghu" hybrid platform HMP is a new modular hybrid platform, which takes into account both horizontal and longitudinal configurations, and is committed to providing a super experience of extremely low fuel consumption, excellent inductance, strong power, high comfort, and ultimate driving control. The "Hongqi Chapter 9" intelligent platform HIS is an intelligent, digital and experiential technology platform based on the flying blade architecture, which is the main carrier for high-level artificial intelligence-enabled mobility, aiming to provide solutions with leading technology and experience, service and cost. It is also understood that from January to March, China FAW achieved vehicle sales of 743,000 units, a year-on-year increase of 9.5%, and domestic sales performance was eye-catching, reaching 717,000 units, ranking first in the automotive industry. The sales volume of self-owned brand vehicles was 208,000 units, a year-on-year increase of 46.1%, the sales volume of Hongqi brand vehicles was 100,300 units, a year-on-year increase of 64.3%, and the export sales volume was 26,800 units, a year-on-year increase of 79%.
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