文丨酒业家团队(ID:jiuyejia360)
Planning丨Sui Han Editor丨Yun Heng Editor丨Yun Ding
Yusheng Valley, Gusheng Wine, Wine Raw Variety.
Guyu is a good time of year to open the cellar and make wine. On April 19th, coinciding with Guyu, the 2024 China Royal Wine Culture Opening Festival with the theme of "Ingenuity Technology, Faster Decanting" was grandly opened, and more than 500 people from all over the country, including wine industry leaders and dealer representatives, gathered together to witness the glory and inheritance of China's royal wine culture.
Gu Yu opened the cellar, worshiped the heavens and worshiped the ancestors, and the people of Shanzhuang showed their adherence to the inheritance of ingenuity with a solemn royal liquor culture festival, and also presented their pursuit of "decanting faster" quality liquor to the fullest, and injected majestic kinetic energy into their pursuit of the first brand of China's royal liquor.
01
Gu Yu opened the cellar, and the weather was in season
"One spade rises, spring returns to the earth, the wine is fragrant; two spades rise, the magnificent mountain villa, the heirloom wine; three spades rise, the head kui opens the cellar, and the didi treasures the ......" accompanied by the sound of the brewing master of ceremonies, the spring brewing of the villa group was officially opened, and more than 500 guests witnessed the birth of the new spring toukui liquor of the villa under the escort of the "Eight Banner Guards".
What is spring wine? That is, spring wine brewed in winter. In the "Book of Songs", there is a cloud in "National Style, Wind and July": "Peel dates in August, and get rice in October. The Tang Dynasty poet Zhao Yi wrote in the poem: "Spring brewing is in a good mood, and pear blossoms don't ask about sorrow." Zhou Mi of the Song Dynasty once sighed: "Xun Ran knows the four bodies, and it is like a drunken spring brew." Su Shi also wrote in "Wuchang West Mountain": "Remembering to carry spring wine from Fankou, step up to the West Mountain to find wild plums." It can be seen that the love of ancient literati and writers for spring brewing also shows the quality of spring brewing.
As the world's most complex and oldest spirit, Chinese baijiu is "made by man, just like the opening of heaven". From the perspective of ecological aesthetics, beauty is not purely the achievement of human subjectivity, but the product of harmonious coexistence between man and his surroundings. Chinese liquor, which has been inherited for thousands of years, is a vivid embodiment and vivid sample of the ecological aesthetic concept of the unity of nature and man and the symbiosis of all things.
Autumn harvest, winter storage, spring cellar opening, the people of the mountain villa should be in the right time, in the valley rain season to open the cellar, it is in the hope of making the best wine in the best season of spring. As the so-called "spring brewing is as expensive as gold", after a winter of "hibernation", the liquor has reached the best state in the cellar, and the new spring Toukui wine made in the cellar in the rainy season is more mellow and soft, and the flavor of the wine is more fragrant, which is a rare treasure in the wine.
"The culmination of wine is not too much". "Toukui liquor" is the original puree made in the wine when the head is removed, the middle part of the wine body is retained, this part of the wine body various aroma substances are balanced, the best quality, excellent taste, can be called the best in the wine. The first cellar, the first pot and the first jar of the cellar opening festival are of great commemorative significance and collection value. It is understood that in the auction link, 2 jars of 20 catties of Toukui wine steamed out of the first retort pot were auctioned at a high price of 30,000 yuan, which shows the scarcity and preciousness of Toukui wine in the villa.
It is understood that the royal cellar of the mountain villa "originated from Emperor Yan, Dacheng in Yidi, flourished in Khitan, became famous in Kangxi, and developed in modern times". For more than 300 years, the custom of opening the cellar during the rainy season has been continued since the pot was boiled in the spring of Yongtaiquan. The group chose to hold the cellar opening ceremony in the rainy season to worship Emperor Yandi, the ancestor of China, which is not only the inheritance of the traditional brewing process of the royal liquor, but also the adherence to the quality, and also allows more people to understand and feel the charm of the royal liquor culture of the villa.
02
Decanting faster, ingenuity sticks
"Making a good bottle of wine" is the eternal theme and pursuit of Shanzhuang Group.
In recent years, Shanzhuang Group has always kept in mind the belief that "quality is the sky", continued to build a solid foundation for high-quality development, regarded "high-end good wine" as the brewing belief, and refreshed the height of "faster decanting" for Jijiu.
The Royal Wine Culture Opening Festival has been held for 5 consecutive years, and the development concept of "ingenuity inheritance, quality first" has been continuously practiced, which has also made the guests deeply feel the ingenuity and quality of the Villa Group.
▲You Wenwu, Secretary of the Party Committee and Chairman of Shanzhuang Group
"Every year's spring opening is an affectionate tribute to our royal wine culture, and an active exploration of our integration of tradition and modernity. We insist on carefully brewing every drop of wine, empowering every innovation with science and technology, and are committed to bringing consumers higher quality and more cultural connotations. You Wenwu, Secretary of the Party Committee and Chairman of Shanzhuang Group, said that its emphasis on quality and awe for consumers are beyond words.
In recent years, Shanzhuang Group has always adhered to its original intention, and has established a model of profound culture and excellent quality in the liquor industry with high-end liquor with excellent quality and faster decanting, and has created a "Legend of Shanzhuang". At present, Shanzhuang Group has achieved an average annual growth rate of more than 30% for many years, and the profit and tax in 2023 will reach nearly 700 million yuan, ranking third in Chengde City.
▲Gong Xiaoling, deputy mayor of Pingquan City
"The annual Chinese Royal Liquor Culture Opening Festival is not only the persistence and inheritance of the intangible cultural heritage and traditional brewing technology of the Villa Group, but also the promotion and dissemination of the excellent quality and brand influence of the old liquor of the Villa, as well as the promotion and promotion of Pingquan's government services and business environment. Gong Xiaoling, deputy mayor of Pingquan City, spoke highly of the opening festival.
"We will work together to accelerate the development of new quality productivity, promote the construction of a modern industrial system, and take industrial integration as the path to help enterprises move towards a new journey of coordinated development of culture and industry. Gong Xiaoling further said.
▲Gan Quan, deputy secretary-general of the China Liquor Industry Association
"As an outstanding representative of China's royal liquor culture, Shanzhuang Group has always adhered to the mission of inheritance and innovation, while digging deep into the connotation of royal liquor culture, it has also actively adapted to the needs of the modern market, driven by scientific and technological forces, and promoted the transformation and upgrading of the traditional liquor industry. Gan Quan, deputy secretary-general of the China Liquor Industry Association, also said that the breakthrough of some scientific research projects of Shanzhuang Group has not only set a new benchmark for the entire liquor industry, but also demonstrated the outstanding strength of Shanzhuang Group in scientific and technological innovation.
03
Quality is the soul
The villa sounded the rallying cry for the quality revolution
It is understood that Shanzhuang Group, which has a history of more than 360 years of winemaking, has always adhered to the spirit of inheritance and innovation, deeply integrated traditional solid-state brewing technology with modern scientific and technological innovation, and continued to write a new chapter. With the excellent quality of liquor, Shanzhuang Group has been singing all the way forward and creating a "golden signboard" of "decanting faster" of royal liquor.
Liquor industry experts noticed that at the cellar opening festival, the Hebei Provincial Department of Science and Technology issued the Hebei Provincial Science and Technology Department Science and Technology Achievement Certificate to the Shanzhuang Group, the Hebei Food Industry Association awarded the first prize of the Hebei Provincial Science and Technology Award to the Shanzhuang Group, and at the same time, the Shanzhuang Group was also officially awarded the "Pure Grain Solid Brewing Demonstration Base". The acquisition of various awards is the praise and recognition of the achievements of Shanzhuang Group in the field of scientific and technological innovation.
In fact, in recent years, Shanzhuang Group has been deeply engaged in technology research and development, and has won a number of "firsts": in 2018, it became the only "intelligent liquor production factory" in the liquor industry in Hebei Province; In 2019, it became the first enterprise in Hebei Province to apply 5G technology to industrial production, in 2021, the only liquor solid-state brewing industry technology research institute in Hebei Province settled in Shanzhuang, and in 2022, in the Hebei Food Industry Association, three cellar products of Shanzhuang Group won the top three in one fell swoop and was awarded the title of leading brand in the liquor industry in Hebei Province...... Repeatedly winning the "first" has also significantly strengthened the quality and brand power of Shanzhuang Group, and provided a source of power for it to achieve high-quality development.
At the event site, the five major teams of Shanzhuang Group took the stage to swear, swearing to win and succeed, and the "Decanting Faster Research Institute" was also officially unveiled. It is understood that the institute is committed to improving the quality of wine and focusing on a more pleasant life experience, which is also the research direction of Shanzhuang Group. With the goal of "decanting wine faster", the institute combines technology with traditional brewing techniques to revolutionize the consumer experience.
According to reports, Shanzhuang Group gathers scientific and technological innovation resources, and has established postdoctoral innovation practice bases, Hebei Brewing Microbial Engineering Technology Research Center, Hebei Solid Industry Brewing Technology Research Institute, Provincial Enterprise Technology Center, Chengde First Food Fermentation Research Institute, Tianjin University of Science and Technology Bioengineering School Research Base and other innovation platforms. It also has 6 people who enjoy the subsidies of the State Council and provincial and municipal governments, 7 national-level liquor judges, 22 provincial-level liquor judges, 32 senior tasters, senior winemakers and senior engineers, forming an elite R&D team with doctors and senior engineers as academic leaders. Strong scientific research capabilities will continue to escort the high-quality development of the villa.
In the future, Shanzhuang Group will take culture as the line and quality as the soul, work "decanting faster", and take scientific research and innovation as the help, and continue to move forward towards the goal of "the first brand of China's imperial liquor".