In response to the national "Healthy China 2030" planning outline and improve the public's awareness of the dangers of high-salt and high-sodium diet, China Salt Group and the Xinhua News Agency Brand Work Office jointly launched the 2024 "Healthy China Salt Reduction Action" series of activities. On April 19, as the first stop of the series of activities, the "Healthy China Salt Reduction Action" was held in Beijing.
Salt, the first of all flavors, is an indispensable condiment in life, and an important substance to maintain the normal function of the human body, but long-term excessive consumption is easy to cause chronic diseases such as hypertension. The "Healthy China 2030" planning outline proposes to reduce the daily per capita salt intake of the country by 20% by 2030. In order to achieve the above goals, the mainland recommends that the daily salt intake of each person should not exceed 5 grams. However, survey data shows that the daily salt intake of mainland residents is 10.5 grams, which is 2.1 times the recommended amount of healthy salt intake.
"Salt reduction action" is imperative.
The picture shows Li Yaoqiang, Secretary of the Party Committee and Chairman of China Salt Industry Group Co., Ltd., delivering a speech
Li Yaoqiang, Secretary of the Party Committee and Chairman of China Salt Industry Group Co., Ltd., said, "As a leader in the salt industry, China Salt Group has always put the maintenance of people's health in the first place. We are well aware of the importance of salt reduction for the construction of a healthy China, and have determined the promotion of low-sodium salt as an effective salt reduction measure through continuous exploration and practice. ”
Low-sodium salt, as a functional salt, uses sodium chloride as the carrier and a certain proportion of potassium chloride, which is similar to traditional salt in salt, but can effectively reduce sodium content and reduce the risk of related diseases. It can be said that the product positioning of low sodium salt is to serve people's health and help the construction of "Healthy China", it is a symbol of a healthy lifestyle, and it should also become a symbol of salt consumption in modern countries.
In recent years, China Salt Group has done a lot of work in the research and development and promotion of low-sodium salt, promoted the upgrading of salt quality from "health standards" to "healthy nutrition standards", and developed a series of green and healthy low-sodium salt products. At the same time, from 2022, China Salt has officially launched the "Healthy Salt Exchange" action, actively carried out the publicity activities of "entering the community, entering supermarkets, canteens, catering, and factories" to enhance the awareness of low-sodium products from all walks of life, and actively cooperated with medical institutions and academic experts to solve various problems in the promotion of low-sodium salt, and made the concept of "salt reduction without salt reduction, low sodium healthier" deeply rooted in the hearts of the people through various forms of publicity.
The picture shows Zong Huanping, full-time deputy director of the Brand Work Office of Xinhua News Agency, delivering a speech
Zong Huanping, full-time deputy director of the Brand Work Office of Xinhua News Agency, highly recognized the "salt reduction action". He said that the construction of a healthy China is a major measure to ensure the health of the people and is of great significance to accelerating socialist modernization. At the same time, it is also an important measure for the mainland to actively participate in global health governance and fulfill the commitment of the mainland government to the United Nations "2030 Agenda for Sustainable Development". As an important part of the Healthy China Initiative, the salt reduction campaign is related to the health and well-being of the people across the country. The cooperation between China Salt Group and Xinhua News Agency will effectively promote the popularization of salt reduction knowledge, enhance public health awareness, and jointly contribute to the construction of a healthy China.
At the meeting, the participants jointly launched a series of activities of "Healthy China Salt Reduction Action".
The picture shows the scene of the launching ceremony
Since being selected as the Xinhua News Agency brand project in 2018, China Salt Group has maintained a long-term and good strategic cooperative relationship with Xinhua News Agency. The series of activities of the "Healthy China Salt Reduction Action" into central enterprises and state-owned enterprises has played a role in promoting the deepening of cooperation between the two sides, and is also an important measure to help the construction of "Healthy China", disseminate low-salt diet knowledge to the public, and promote the whole society to pay attention to and practice the salt reduction action. The two parties took this event as a starting point to start a new cooperation. Yao Wei, head of brand engineering of Xinhua News Agency, and Qu Xiaoming, director of the office and director of the board office of China Salt Group, signed a strategic cooperation agreement on behalf of both parties.
The picture shows the scene of the signing ceremony
The signing of this agreement is an important result reached by both parties after in-depth negotiations and careful preparation based on the common development concept and strategic needs. This cooperation will not only promote the optimal allocation and sharing of resources between the two sides, but also promote the innovation and development of the entire industry, and at the same time contribute to guiding the public to develop scientific and reasonable dietary habits and building a healthy China.
"In the future, China Salt Group will continue to play a leading role in the industry, take the promotion of low-sodium salt as the core, take the 'healthy salt exchange' activity as the starting point, improve the penetration rate of low-sodium salt, enrich the 'Healthy China' action case with the vivid practice of China Salt, take 'green and healthy' as the cultural identity of the new era of China Salt brand, and shape the China Salt brand for a healthy and beautiful future. Li Yaoqiang said. (Yang Dengyuan)