On April 16, at the spring press conference of "Fanghua" Formula Leopard Automobile, the Formula Leopard product matrix was officially released: led by the new energy off-road standard definer Leopard 5, the hard-core flagship Leopard 8 made its world premiere, and the Leopard 3 concept car SUPER 3 and the concept sports car SUPER 9 made a stunning appearance at the same time, focusing on the new solution of Formula Leopard for the form of automotive products and user life.
Looking at the whole family of Formula Leopard automobile products, it has now included the "583" hard family composed of Leopard 5, Leopard 8 and Leopard 3, as well as the sports car SUPER 9, which also means that the "2+X" ("2" refers to hard SUVs and sports cars, and "X" refers to other automobile categories) product system in Formula Leopard planning has completed the initial landing.
As the first model based on BYD's DMO off-road platform, the Leopard 5 has delivered nearly 20,000 units since its launch in November last year, which can be described as an instant hit, and has been the champion of China's new energy girder hard SUV for 3 consecutive months.
With the support of core technologies such as DMO, Yunnan-P, CTC technology and non-load-bearing flexible connection body design, the Leopard 5 has successfully established four standards: super power, ultra-low fuel consumption, ultra-high enjoyment, and super intelligent control, plus 6kW discharge power, up to 20kW in-situ power generation capacity, and 31.8kW·h of power generated by the original car, creating a solid foundation for users to use electricity freely in many outdoor lives such as camping and self-driving tours. It has become a hard-core SUV that perfectly balances off-road performance and urban comfort, and has defined the technical standards and experience standards of new energy off-road for the first time in the industry, and has sought new possibilities for energy off-road life with users with the hard core power of "optimal solution".
The Leopard 8, which also adopts the hard-style design, brought the first climax of the whole audience, it was born from the previously released concept car SUPER 8, the "Future Starship" aesthetic design language shows the equation Leopard's in-depth understanding of the hard-core flagship, and the Leopard 8 is also based on the DMO platform, and is equipped with the Yunlin-P system to ensure wading performance, coupled with higher product positioning, as soon as it appeared, it gave the user side "Looking up to the U8 Youth Edition" of ultra-high expectations.
Different from the traditional and high-end Leopard 5 and Leopard 8, the Formula Leopard Leopard 3 (SUPER 3) shows a stronger sense of youth and cyberpunk, and the Leopard 3 is based on the design inspiration of "Star Chariot", creating a sculptural metal body structure with concise, exaggerated and three-dimensional lines, and constantly jumping out of the colorful personality elements in the clean and neat body, thus forming a flamboyant personality expression.
The explosion effect of the Leopard 8 and Leopard 3, followed by the release of the SUPER 9 is even more "outrageous", as a professional sports car in the Speedster category, the SUPER 9 adopts a "space cockpit" style double cab and open roof design, outlining up to 9 air ducts with a curve of "flying like a frightening and graceful dragon". The ultimate art of resisting the wind is a model of high-performance sports cars in the new energy era.
How explosive the effect of SUPER 9 is, just look at the barrage in the live broadcast platform when BYD design director Wolfgang Iger introduced the new car-
And it is worth mentioning that 2024 is the 30th anniversary of the establishment of BYD Group, and SUPER 9 is not only responsible for sublimating the brand height of the entire Equation Leopard, but also a work that does not forget its original intention. As early as 2009, BYD had launched a hard-top convertible model S8, at that time there was the idea of trying high-end sports cars, and BYD equipped the vehicle with advanced NAVI voice electronic navigation, on-board TV, reversing image and other technological configurations, this SUPER 9 The launch of the SUPER 9 is quite "in response to the year's own".
brief summary
The hard-core off-road market in 2024 is destined to be not calm, from Toyota Prado to Tank 700 Hi4T, and then to Ford Spirit, many brands are aiming at this market segment with strong brand temperament and personalized user plasticity, as the world's first professional personalized car brand created by BYD Group, Formula Leopard has made a good start, and successfully completed the process of products and brands from 0 to 1, and the "583" hard family and SUPER 9 have laid the foundation for the next "Leopard" to be fully open.
In less than half a year, the user vehicles exhibited in the outfield of the press conference have had a lot of "legendary experiences" - climbing to the top of the world's highest sand peak, Bilutu Peak, crossing the "ultimate hardcore route into Tibet" Keriya Ancient Road, and pulling out the Nisan pot ...... Disruptive technologies and products have given users sufficient confidence to continue to explore the world.
In addition, many Leopard 5 that have been deeply modified and modified by users were also exhibited at the scene, showing the colorful lifestyle of the Equation Leopard user group. This is also the concept that the Equation Leopard brand strongly advocates - to use technology and users to expand the boundaries of life infinitely, so that life is more vivid and exciting.
Written by Yuan Mengquan
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Proofreading|Lan Qingqing