The LEGO ® Motorsport show landed at the first Plaid Flag Music Carnival in F1 China, unlocking the LEGO ® Formula in one stop

SHANGHAI, April 19, 2024 /PRNewswire/ -- LEGO ® Motorsport is at the inaugural Plaid Flag Music Carnival in Formula 1 China, celebrating unique motorsport moments and experiencing the unique charm of motorsport culture with racers, musicians and motorsport enthusiasts from around the world. Under the theme of "Gathering Together", the LEGO Racing Show created a one-stop experience space integrating product display, brick building experience, and check-in interaction, showcasing a variety of classic design and popular LEGO F1 cars, attracting motorsports and classic vehicle enthusiasts and LEGO fans from all over the world to check in, leading more audiences into the LEGO racing world of "Formula Blood" and getting a dual experience of speed and passion.

LEGO ® Racing Show Airborne F1 China's first checkered flag music carnival

This year coincides with the 20th anniversary of F1 in China, in order to meet the love of fans for racing culture and help them establish a deeper connection with racing, the LEGO brand has launched the LEGO Racing Season with the theme of "Gathering Together", hoping to provide fans with a unique building and play experience through the LEGO F1 series of cars, and experience the LEGO racing world of "Formula Blood" in a rich racing theme activity.

In March, the LEGO ® brand officially announced the launch of blockbuster new cars in partnership with McLaren F1 Team and Mercedes-AMG F1 Team. The exhibition site not only features classic LEGO F1 cars, but also autographed LEGO F1 car sets by well-known drivers Lewis Hamilton and Lando Norris, as well as immersive interactive experiences with rich and enthusiastic elements waiting to be explored. ® In addition to experiencing the fun of changing the tires of LEGO cars in the building interactive area, visitors can also climb the F1 podium in the photo check-in area, take photos and group photos to record their own moments of glory, and watch videos in the car Q&A area, participate in racing knowledge quizzes and win surprise benefits.

Personalized, interactive areas create an immersive experience

F1-themed new LEGO ® racing products and classic racing products also appeared in the product display area as the protagonists, with their ingenious mechanical structure and high-fidelity appearance modeling became the focus of the audience, completing a bloody assembly of the LEGO racing universe.

Lego ®Icons series 10330 McLaren MP4/4 With Elton Senna

and

Lego ® Super Racing Series 76919 2023 McLaren McLaren F1 racing car

The former is a replica of one of the most successful F1 cars of all time, the McLaren MP4/4 Formula 1 cars, with precise details such as working steering, linkage suspension and adjustable rear wing, as well as a surprise F1 minifigure of Elton Senna, who is finished in McLaren's signature papaya and black 'livery' with the team's sponsor logo. Pirelli imprinted wheels and the Halo safety system, including a movable driver minifigure. At the same time, the original car is truly restored in a 1:8 scale

Lego ® Technics 42141 McLaren Formula 1 ™ racing car

As the same car as the 2022 racing car, this product is restored to the paint and equipped with a differential, movable piston V6 engine and suspension system, every detail conveys the LEGO brand's concept of highly paying tribute to the original car design.

The LEGO brand and the McLaren F1 team have made a stunning appearance of classic models

Lego ® Super Racing Series 76909 Mercedes -AMG F1 W12 E Performance Racing and Mercedes -AMG Project One racing car

It also appeared on the scene as a classic champion model and met with fans again. In addition, the newly launched

Lego ® Technics 42171 Mercedes-AMG F1 W14 E Performance racing car

and

Lego ® Technics 42165 Mercedes-AMG F1 W14 E Performance Pull back racing

It also gained a lot of popularity and attention from the audience at the exhibition site. The former car is a 1:8 scale replica of the car, with the iconic all-black exterior body, small red color blocks and turquoise-colored curved stripes, and realistic paint details that make the product stunning enough. The latter, as a pull-back version for children aged 7 and above, is specially equipped with a pull-back motor with stronger playfulness and fun, allowing children to experience the speed of model racing cars and open up their infinite imagination of the racing world.

The LEGO brick version of the Mercedes-AMG car kicks off with black lightning bolts

It's worth noting that this year's LEGO racing season not only has 1:8 scale LEGO F1 cars to feast the eyes of spectators,

Lego ® Technics 42171 Mercedes-AMG F1 W14 E Performance racing car

The 1:1 LEGO 3D car will also make its debut in China in May and make its debut on the streets of Shanghai, following its debut at the Suzuka Circuit in Japan in April. It took 15 builders 2,428 hours to bring 192,937 LEGO bricks to life. The LEGO brand looks forward to reimagining iconic models from F1 history to celebrate racing culture and create exciting play experiences for more families. In recent years, the LEGO Group has successively cooperated with different iconic car brands, and looks forward to continuing to gallop forward in the exciting field of racing, exploring more possibilities for creating classic LEGO cars, and constantly improving the level of "car building", bringing a steady stream of surprises to LEGO fans and racing enthusiasts.