In addition to the science and technology red carpet, venture capital roadshow, investment exhibition, market screening and other infield industry activities, the "M+ Stress Field" film and television cross-border market of "Beijing Film Festival where everyone can participate" is committed to creating a "Beijing Film Festival where everyone can participate", and has become the home of the interaction between the general public and the Beijing Film Festival in a more relaxed and low-threshold way.
Outside the theater, how can movies cross borders and how to play? At M+ Stress Field's film and television crossover market, many people felt the colorful extension of film beyond the cinema, and had a more flexible and intuitive experience of the close integration of film with technology, leisure and entertainment consumption.
At the M+ Film Market, many young people gathered in groups to solve the mystery of the theft of the "Emotional Raw Material Warehouse" with Inspector NPC at the "Emotional Convenience Store" in Xifanli. This is a live-action NPC1v1 interactive immersive game specially developed for the Beijing Film Festival, which is not only a live theater, but also a game entertainment experience field. Tourists can receive the "Xifan City Citizen Identity Card" on the spot, choose their own camp, play games and play, and experience the joy of "being in the plot".
In the China Film Archive and Film Assets Cultural and Creative Exhibition Area, the 4K restoration film from the classic old movie "Pansi Cave" in 1927, as well as the interactive installation of "Seven Emotions Spider Spirit" based on the film, attracted many people to check in. The check-in device that perfectly echoes the emotions of modern young people, the cultural and creative peripheral small objects of classic restoration films, and the intangible cultural heritage experience allow the public to feel the infinite charm of film culture in entertainment and leisure.
Linghe Culture, which participated in the Beijing Film Festival for the first time, not only brought the official peripherals of well-known film and television dramas such as "The Three-Body Problem", "Ultimate Notes" and "Zichuan", but also created a time-space base in the M+ stress field, opening a wall-breaking dialogue: film and television IP character stamp treasure hunting, time mailbox, barter, props exhibition and other fun links, so that film and television drama production professionals who have been behind the scenes for a long time have a chance to meet fans of the repertoire.
The most popular is the special exhibition area of the Spiritual Realm Cyber AI Digital Jigong. Cyber wishing, special makeup experience, riding the real props of the Shuobei Wolf King in "Kyushu Ethereal Record...... The characters in the film and television dramas interact with fans in the form of digital humans, and they can also give ordinary citizens the opportunity to experience the costumes in the real crew, which makes many tourists shout "So it is".
Rooted in the fertile soil for the development of Chaoyang's cultural industry, the first Langyuan Station can smoothly transform from an old warehouse community in the era of planned economy to a model of the integration of Beijing's film and television industry development and new cultural consumption, which is a powerful embodiment of the development momentum and active innovation of Chaoyang District's cultural industry in the era of digital economy, and it is also the epitome of Chaoyang District's film and television cultural industry actively embracing consumption and technology in the context of a new round of technological upgrading.