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Preface
In 2021, when the well-known anchor "Wei Ya" was caught in the whirlpool of public opinion, another high-profile Internet celebrity Luo Yonghao also appeared on the hot search list.
From an entrepreneur to today's "Internet celebrity anchor" identity change, there is one thing that has never changed in Luo Yonghao, that is, his widely circulated mantra: "Listen to my wife's right, I just follow this principle step by step to get to today." ”
When it comes to his wife, Luo Yonghao always relish to "show" the way he gets along with husband and wife: "Every time I go home, I just need to chat with her about daily life and fall asleep together, and I can recover and refresh."
He also mentioned that just smelling his wife's body, such as the faint scent of his hair, was like inhaling a miraculous healing medicine for him, which could quickly relax him.
It is generally believed in the society that Luo Yonghao is a very stubborn and not easy to compromise person, starting from an Internet celebrity, getting involved in the education industry, and then later transforming into an entrepreneur, and even joining the ranks of live broadcasting, his journey has attracted many people's doubts and ridicule, thinking that he always seems to be challenging the path that is not suitable for him, and he has "hit a wall" in the torrent of the times again and again.
Although Luo Yonghao has suffered repeated setbacks on the road to entrepreneurship and has taken on huge debts in middle age, his wife has never abandoned or complained about him because of this, and the marriage relationship between the two has always been as solid as a rock, and there has been no signal of crisis.
Especially at the critical moment, Luo Yonghao's wife stepped forward and firmly signed a debt guarantee of nearly 100 million yuan for her husband, which undoubtedly proved her tenacity and perseverance, which was even better than Luo Yonghao himself.
It can be said that Luo Yonghao's success and persistence are inseparable from the silent support and companionship of such a wife who is also full of "axis" strength and affection.
01. From a small-town youth to an entrepreneurial pioneer
In 1972, Luo Yonghao landed in Helong County, a border town in Jilin Province, northeastern China, on the border with South Korea.
His birth was not planned, and his mother considered terminating the pregnancy when she was pregnant.
When my mother walked into the shabby and dilapidated town clinic, she resolutely decided to save her life in the womb in the face of those dirty and outdated medical facilities.
In this way, Luo Yonghao was lucky to come to the world and became the youngest child in the family.
Although he was the son of an accident, Luo Yonghao did not receive the slightest cold reception.
His older siblings loved him very much, and his parents never lost their love because of his unexpected arrival.
In this loving family environment, Luo Yonghao has shown extraordinary self-confidence since he was a child, and he doesn't care about the eyes of others.
This self-confidence and independence are like two solid cornerstones, laying the foundation for his extraordinary life in the future.
During his studies, Luo Yonghao was known for daring to challenge authority and being a maverick.
Before a flag-raising ceremony, the teacher assigned an essay and asked the students to describe the scene of the five-star red flag fluttering in the wind.
The students catered to the teacher's expectations and wrote clichés such as "the bright five-star red flag fluttering in the wind".
Only Luo Yonghao is different, and his essay begins: "There is no wind, and the five-star red flag hangs over the campus."
A few words, although not ornate, but straight to reality, caused the teacher to be furious, accusing him of deliberately being unconventional and sensational.
In the face of accusations, Luo Yonghao calmly retorted: "I only wrote it to you, not 'grandstanding', you read it to the whole class is the real grandstanding."
"He insisted on himself, even if he was seen as a deviant.
In his sophomore year of high school, Luo Yonghao, who couldn't bear the stereotypical education, chose to drop out.
After his parents learned about it, they only asked him about his future plans, and Luo Yonghao replied: "Writing."
The young Luo Yonghao loved to read, was full of poetry and books, and began a life of writing at home with the dream of creating masterpieces.
In the past three years, although he has read a lot of books, he has failed to realize his dream of writing, and has become an idle "gnawing old man" at home.
Eventually, he realized that he had to step out of his comfort zone and into the social experience.
In 2000, Luo Yonghao, a newborn calf who was not afraid of tigers, relied on self-taught English for three months, and was encouraged by a friend to send a sprinkling cover letter to Yu Minhong, the founder of New Oriental.
This letter was sincere and sincere, which moved Yu Minhong and gave him the opportunity to try to speak.
Luo Yonghao made his debut on stage, he was so nervous that he was incoherent, and failed to speak twice, and it was not until the third time that he successfully overcame the psychological barrier and successfully became a New Oriental English teacher.
His teaching style is unique, whimsical, humorous, and loved by his students.
The highlights of the class were edited and uploaded to the Internet by the students, and Luo Yonghao became a highly sought-after "Internet celebrity".
Looking back on the days of teaching at New Oriental, Luo Yonghao was full of emotion, it was an extremely beautiful time in his life.
In six years, his annual salary was as high as 600,000.
In 2006, the soon-to-be-listed New Oriental ushered in Luo Yonghao's resignation application, with a simple but resolute reason: "I don't want to work for a lifetime."
He embarked on the road of entrepreneurship and opened a new chapter in his life.
02. From English training against the current to the debt of 600 million yuan resolutely repaid
When Luo Yonghao was confused, his friend Feng Tang suggested that he devote himself to the English training industry, on the grounds that he had a good reputation and credibility, and was willing to invest 3 million to help him start.
Although Luo Yonghao was tired of this industry in his heart, he still agreed considering his family responsibilities.
In May 2008, "Lao Luo English" was born, but it lost more than 3 million yuan in the first year of operation.
In the face of difficulties, the 37-year-old Luo Yonghao showed his determination, focusing on the English words as he did at the beginning, hiring a marketing director at a high salary, and actively asking for experience from successful people.
In the face of the conventional market strategy proposed by the director, Luo Yonghao decided to go the other way, and put forward the real teaching concept of "not memorizing words and improving English writing ability in a short time", and the advertising slogan boldly played: "We are the only English training school that does not play gimmicks, honestly tells you to memorize words, and cannot be quick in the short term." ”
Luo Yonghao dared to break the industry conventions and take the difficult but real road, but the result was surprisingly good.
A senior CEO in the industry specially called to congratulate and praised the scale of his training course, which is rare among domestic private enterprises.
In order to further increase publicity, Luo Yonghao taught himself graphic design in the case of the company's tight budget, personally produced all the advertisements, and gradually refined his skills, and even his friends laughed that he could go directly to the advertising company as a director.
Not only did he dare to be different, but he also dared to do things that he was not passionate about.
Within two years, Luo Yonghao insisted on turning Lao Luo English into a profit and achieving profitability.
During the same period, Tang Yan founded Momo, Zhang Yiming founded Toutiao, and Douyin also began to brew quietly.
Luo Yonghao spent two years to make the English training institution profitable, which was his third bold move.
After the English training business made a profit in 2011, Luo Yonghao decided to pursue his true passion and stepped into the field of technology to start a mobile phone.
At the age of nearly 40, he bravely ventured into the unknown world of science and technology with enthusiasm and interest.
He first used the power of the Internet to create momentum, but the quality problem of Siemens refrigerators attracted his attention, and he launched Weibo to defend his rights, and finally staged a sensational refrigerator smashing incident, becoming the first public figure in China to use the Internet platform to defend his rights.
With the high attention brought by smashing the refrigerator, Luo Yonghao came up with the idea of setting up a mobile phone company.
His friend Tang Yan gave support, provided 9 million start-up funds, and warned him to learn to find money.
Luo Yonghao decided to put aside his idealism and bravely set foot in the capital market, established Hammer Technology Co., Ltd. in May 2012, and released the first mobile phone Smartisan T1 two years later.
Despite 8 rounds of financing, Hammer Technology still lost 462 million in 2015.
In 2016, Hammer Technology faced a huge crisis of broken capital chain, Luo Yonghao showed amazing courage and even sought financial assistance from LeTV boss Jia Yueting.
What is surprising is that Jia Yueting did not ask for any mortgage, and directly gave Luo Yonghao 100 million, and netizens were all amazed by this.
In the same year, Douyin was launched, and Luo Yonghao could not predict that he would be burdened with 600 million debts four years later, and switched to Douyin live broadcast to repay the goods.
In 2017, Luo Yonghao raised nearly 1 billion funds again, and vowed to launch 5-6 new products at three prices in the following year, but the gap between reality and ideals was not easily crossed.
In October 2018, the Sichuan branch of Hammer Technology was dissolved after burning up 600 million funds, and Luo Yonghao's debts reached about 600 million at the end of the year.
In the face of his friend's suggestion to persuade him to file for bankruptcy or flee abroad, Luo Yonghao insisted that he would repay this huge debt, which was his fourth bold decision: he had the courage to take on 600 million debts and immediately find a solution.
03. The smart choice from a novice in live broadcast to a top traffic anchor
It is said that in order to repay the huge debt, Lao Luo, who was heavily in debt, resolutely chose Douyin live broadcast as a new means of making a living with the help of his friend Feng Tang.
This decision can be described as a unique vision, Luo Yonghao's live broadcast debut set an amazing record: sales exceeded 110 million, the cumulative number of viewers reached 48 million, and the highest number of online viewers approached the 3 million mark, which also made the "Make a Friend Live Room" quickly climb to the peak of the Douyin live broadcast industry.
You must know that the 600 million yuan of debts he mentioned in his mouth are not all arrears in his personal name, and only more than 100 million yuan actually fell into his name.
You can't be "bluffed" by Luo Yonghao's bold words here, thinking that he really paid off 600 million yuan by selling goods on live broadcasts.
In fact, Luo Yonghao was able to pay off his huge debts within 3 years, and the key person behind it was Feng Tang.
At first, Luo Yonghao naively planned to solve the debt problem through live broadcasting, but Feng Tang stared at him and reminded him: "You owe 600 million, but not 6 yuan, how can you take it for granted?" Then, Feng Tang gave a higher-level business layout strategy, emphasizing that the era of simply relying on selling goods to earn the price difference has passed, and if you want to pay off the 600 million debt in the short term, you must find another way.
As a result, Feng Tang assisted Luo Yonghao in building a business map of "making friends".
In 2019, Luo Yonghao founded Chengdu Xingkong Yewang Technology Co., Ltd., controlled the company with a capital of 1 million, and then set up a friend Technology Co., Ltd.
Through the form of live broadcast to create topic heat and enhance commercial influence, Feng Tang skillfully operated to enhance the company's equity value.
After two years of careful planning and operation, Luo Yonghao's commercial value has risen sharply.
Finally in November 2020, a cable company named Shangwei Co., Ltd. acquired 40% of the shares of Chengdu Xingkong Yewang at a price of 589 million, and the 40% equity transfer proceeds just helped Luo Yonghao solve most of the debt problems.
In 2020, Luo Yonghao officially entered the live streaming industry, and his outstanding performance can be called textbook-level:
The first short video will have millions of fans at 8 p.m. on April 1, before Luo Yonghao's live broadcast debut, he released his first video on a certain audio platform, and settled in as the chief recommendation officer of Make a Friend Technology, and the number of fans surged by one million in just one day, and he became the focus of the Internet.
In the three-hour live broadcast period, Luo Yonghao recorded a total payment transaction of 110 million, a total of 900,000 orders, and a cumulative number of viewers of more than 48 million, which shocked the industry.
On the evening of May 8th, Luo Yonghao's live broadcast room promoted an online education product under ByteDance, and within 10 seconds of being put on the shelves, 5,000 courses were sold out.
Since then, Luo Yonghao has been a full-time anchor for eight months, and has successfully entered the top three anchors with goods on the whole network, closely following the pace of Wei Ya and Li Jiaqi; a year later, the number of goods he sold reached 18 million, with total sales of more than 3 billion yuan and a cumulative number of viewers of more than 600 million.
During this period, the operation team behind it "made a friend" and even almost achieved a backdoor listing.
Everyone seems to have forgotten that a year ago, Luo Yonghao was still burdened with 600 million debts, riddled with lawsuits and restricted from high consumption, and was a recognized business failure.
Fortunately, Luo Yonghao just caught up with the tuyere period of live broadcasting, starting in 2020, the Douyin live streaming industry is in the explosive stage, Luo Yonghao relied on the extremely high popularity of the "first generation of Internet celebrities" and the traffic support of the platform, and was easily promoted to the top anchor with goods on the platform.
In addition, Luo Yonghao also has an elite operation team behind him, which originated from the period of Hammer Technology, with extremely high professionalism and strong operational capabilities, making it almost zero overturn in the live streaming industry, and has won a high degree of trust from consumers.
Looking back on Luo Yonghao's debt repayment process, starting from the sale of the team's assets, he went through many entrepreneurial failures, and finally made a comeback with the help of live broadcasting.
Although he was once nicknamed the "dark lamp of the industry" because of the successive setbacks in the fields of hammer mobile phone, chat treasure APP, Ono electronic cigarettes, shark skin fabrics, etc., but fate made people, the live broadcast industry that was originally just turned to repay debts turned to become the most successful entrepreneurial case in his business career, which not only provided a stable source of income for debt repayment, but also washed away the stigma of "industry dark lamp", which confirmed the truth of "intentionally planting flowers and flowers, and unintentionally planting willows and willows".
It is worth noting that many serial entrepreneurs will choose company bankruptcy to avoid personal debts when faced with a desperate situation, but Luo Yonghao chose to stick to integrity and assume all debt responsibilities, which is particularly respectable.
As for the statement about "true transmission", Luo Yonghao actually put forward it himself in the "Talk Show Conference" program on September 23, 2020.
In addition, he also actively participated in various variety shows and online game endorsements, and went all out to "perform to pay off debts", showing extraordinary perseverance and determination.
04, Long's affectionate perseverance and endless support
Luo Yonghao is burdened with a huge debt of 600 million, but he can still face it with his spirits, although it is inseparable from his tenacious character.
What is even more remarkable is that in the face of such astronomical debts, his wife can be so tolerant and always accompany him.
Luo Yonghao's wife, known as "Dragon Sister-in-law" by fans, was a TV station director and also involved in the entertainment journalist industry, and has deep resistance to public exposure, which only appears in Luo Yonghao's inadvertent "show of affection" moment.
In the interview, Luo Yonghao said frankly: "My wife is my psychiatrist.
He described that as long as he went home to chat with his sister-in-law, fall asleep together, and smell the familiar smell of her body, such as the fragrance of hair, it was like inhaling a healing medicine, jokingly calling it his "wife-sucking therapy", so that the two of them could relieve stress in a relaxed joke.
For ordinary people, in the face of such a huge debt, the relationship between husband and wife is likely to fall apart, and the drama of "flying separately when the catastrophe comes" is staged.
What's more, rational considerations may motivate spouses to choose to preserve their own assets, avoid joint debts, and withdraw as soon as possible.
Sister-in-law Long's choice is very different, and her heart is always concerned about whether her husband can withstand the huge pressure.
When Luo Yonghao was in deep trouble, Long's sister-in-law was anxious for a few days and asked: "Why don't we go to the United States too?" As we all know, many rich people will choose to go to the United States to seek financing or avoid the limelight after going bankrupt.
Luo Yonghao responded with his usual humor: "Wife, let's slow down the matter of going to the United States to buy Apple." ”
Luo Yonghao has publicly stated more than once that he has married a good wife, and she will give her full support no matter what she does.
This time, in the face of the challenge of 600 million huge debts, he once again won the firm support of Long's sister-in-law.
Luo Yonghao is often humble, thinking that the reason why his marriage is happy is all due to luck.
From a secular point of view, Sister-in-law Long is indeed a woman beyond ordinary people's imagination.
She chooses and continues to support a man who doesn't meet the traditional standard of a "good husband."
Although Luo Yonghao is a well-known figure and humorous, his life focus is almost all on entrepreneurship, and the time to accompany his wife is extremely limited; financially, even when he has the highest income, he has not purchased real estate, and he is revealed to be a "moonlight family".
In addition, he has a straightforward and impulsive personality, and he always likes to stand up when he encounters injustice, defend his rights and fight for his rights, and even appeared on the hot search because of this, and the fierce debate with Fang Zhouzi is even more sensational.
Luo Yonghao's growth process is quite inspirational, but full of grassroots atmosphere, he dropped out of high school in his second year of high school, engaged in a variety of low-level jobs, including construction site labor and MLM lecturers, and later with amazing perseverance in just one and a half years from scratch, became the most influential teacher in New Oriental, but at the peak of his career, he turned to the field of science and technology, founded Hammer Technology, and finally owed a huge debt.
In more than ten years of married life, Sister-in-law Long has always unreservedly supported and trusted Luo Yonghao.
When Luo Yonghao was determined to build a hammer mobile phone, there was almost opposition around him, but Sister-in-law Long strongly supported it: "If you want to do it, do it."
She even signed an unlimited guarantee liability, and at one point was saddled with a debt of up to 96 million.
In the "Long Talk" program with Luo Zhenyu, Luo Yonghao revealed that Sister-in-law Long once joked: "After tossing the company for so long, I didn't leave any material wealth, I didn't even buy a house, and I always said that my heart was uncomfortable."
In case you have three long and two short, how many films I have to shoot and how many dishes I have to wash to pay off the nearly 100 million debt.
Although it was a joke, it revealed deep concern and difficulty.
There are not many sweet words between them, but there is a deep friendship between them, which is the real sharing of ups and downs - even if you are destitute and lose the whole world, I am still willing to share the ups and downs with you, just because we are with each other.
05, from "afraid of wife" to "dependent on wife"
Six years ago, Luo Yonghao was still running a mobile phone business, and in the face of the possibility of a refund for fans because his wife did not agree to buy a mobile phone, he responded wittily: "It's right to listen to my wife, that's how I came step by step."
Six years later, when he switched to the live broadcast industry, some fans reported that he had been recognized by his wife for placing an order for shopping in the live broadcast room, and Luo Yonghao responded wittily: "Coaxing my wife to be happy is the last word in life." ”
Luo Yonghao embodies respect and dependence on his wife everywhere in his life, he once faced criticism calmly and said bluntly: "Except for my wife, no one can really hurt me."
In interpersonal communication, he also uses whether he is "afraid of his wife" as the standard for judging a person's quality: "If a man is afraid of his wife, then this person is often not too bad." ”
is just like the classic line in the movie "Ip Man": "I am not afraid of my wife, but I respect my wife."
Luo Yonghao's "awe" for his wife is not only out of respect, but also from deep dependence in his heart.
In an interview with Luo Zhenyu, he mentioned that when he first decided to make a mobile phone, most people were negative, but his "silly wife" has always been unwavering in her support for him, and no matter how ridiculous his decision may seem, she will firmly believe that he can succeed.
When Luo Yonghao was in debt as high as 96 million, under great pressure, and often had heart pain, his wife comforted him in a joking way: "If something happens to you, how hard do I have to work to shoot and pay back the 96 million?" At first glance, it sounds like a relaxed ridicule, but it is actually an affectionate confession: "Husband, don't be afraid, with me, we will face it together." ”
When Luo Yonghao's career suffered a major setback, he was burdened with a debt of 600 million, and he was at the lowest point in his life, his marriage once again became his strong backing.
He observed that many middle-aged people could not find an outlet when their marriage was not going well, and they often drank alone late at night and were even more worried.
But he is completely different, as long as he goes home to chat with his wife, or even just smells her body and falls asleep, it is like taking a medicine to heal the soul, and he can quickly recover his vitality.
In Luo Yonghao's eyes, his wife is like his personal psychiatrist, who does not need to be enlightened by words, just needs to be accompanied by him, which can bring great comfort.
He even joked: "People often say that sucking a cat can soothe my emotions, then I will 'suck' my wife for a while, and she will happily accept it, this feeling is definitely not a psychological effect, I have repeatedly verified that she does have a functional effect on me." ”
This heartfelt "I need you", although slightly fragile, is full of sincerity and strong dependence.
Working hard outside, no matter how big the difficulties are, no matter how deep the mental trauma, you can find the power of healing when you return home, this state is undoubtedly the dream of many people, and it also makes us sincerely envy Luo Yonghao for having such a soul mate that can be relied on.
06. The head of live broadcast e-commerce has turned gorgeously into the technology venture capital industry
In 2023, a landmark business event occurred, and Century Sage Scientific of Hong Kong-listed companies officially changed its name to "Make a Friend Holdings", which means that its English and Chinese names traded on the Stock Exchange were changed to "BE FRIENDS HLDG" and "Make a Friends Holdings".
This reveals that the "Make a Friend" brand founded by Luo Yonghao has successfully completed the final step of backdoor listing.
Tracing this process, as early as May this year, Century Sage Scientific (1450. HK) has completed the wholly-owned acquisition of Make a Friend, not only taking over all the core intellectual property rights and related accounts of the brand.
On May 10, Century Sage Scientific issued an announcement proposing that the company change its name to "Make a Friend Holdings Limited".
On July 6, when Century Sage Scientific officially announced the name change, its share price rose sharply the next day, soaring by more than 20% in intraday trading, and finally closed up by 14.67%, with a price of HK$1.72 per share, and the overall market value rose to HK$2.383 billion.
On July 10, the day before the dust of the "Make a Friend" backdoor listing process was about to settle, Century Sage Scientific's share price continued to soar, rising more than 12% in early trading.
After the market opened on July 11, the share price of Jiaoyou Holdings was HK$1.84, an increase of 4.55% on the day, and the market value jumped to HK$2.55 billion.
Looking back on the past three years, "Make a Friend" has risen rapidly in the field of Douyin live e-commerce, not only becoming the head platform, but also establishing a complete set of enterprise organization management and supply chain system, and even developing new businesses in agency operations and overseas markets, growing into a multi-channel network (MCN) company with extensive influence.
According to relevant statistics, Luo Yonghao in the heyday of his live broadcast room, the monthly sales volume was as high as nearly 470 million yuan, and the daily turnover easily exceeded 100 million.
Luo Yonghao, who is shining in the live broadcast industry, has no intention of binding his future to this track.
In June 2022, when making a friend and Century Sage Scientific closely promoted cooperation, Luo Yonghao officially changed his name to "Make a friend" in the Douyin live broadcast room, and at the same time, he announced his "withdrawal from the network" and started his last entrepreneurial journey.
At present, Luo Yonghao made it clear that he will fully return to the field of technology investment, and devote more energy to the AR startup company he founded"Thin Red Line", which has opened a new chapter of entrepreneurship.
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