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Text: Wan Yu Liufang
Editor|Wanyu Liufang
On April 18, Lei Jun, the founder of Xiaomi Group that everyone is familiar with, held a special live broadcast on the Douyin platform, which was really a unique drama.
Before the official broadcast, the number of viewers has already broken through the 100,000 mark, this attraction is simply against the sky, as soon as Lei Jun appeared, the scene was jaw-dropping!
He actually drove a brand-new Xiaomi SU7 to the debut, which instantly attracted huge attention. This guy is so good at playing!
In the live broadcast, Lei Jun also released a cruel sentence: "There are gifts every minute!"
Although he is also worried that the live broadcast room will be chaotic, his frank attitude and open-mindedness to accept fan gifts really make people can't help but give a thumbs up!
Take a look at the Xiaomi Mi 10 Ultra and other products, as soon as they were launched, they were emptied in seconds, and the number of online viewers in the live broadcast room was approaching 2 million during peak hours!
Looking at the third-party data, the total turnover of this live broadcast exceeded 100 million yuan!
Xiaomi officially said that this live broadcast is part of their cooperation with the Douyin platform, which is to use this emerging social media platform to directly have intimate contact with consumers and enhance the interaction between brands and users.
As soon as this live broadcast was exposed on the Internet, the comment area was like an explosion! The comments of netizens were called interesting!
Some people asked Mr. Lei if he had 100 billion yuan, but Lei Jun said that he had not counted it, and some people joked that Lei Jun's college entrance examination score was more than 700 points, and even jokingly claimed that it was more than 4 billion yuan, which was 4 billion US dollars. Haha, these netizens are so talented!
His ability to bring goods can simply compete with top Internet celebrities! This live broadcast is not only selling products, but also showing Lei Jun's personality charm! His humorous and down-to-earth energy makes people feel particularly cordial.
The live broadcast is like an interactive party between brands and consumers, and Lei Jun shows Xiaomi's latest technology products vividly and vividly through this form, which shortens the distance between him and consumers at once.
The trend of live streaming has become a major trend that cannot be ignored, completely changing the traditional way of shopping. For other brands, this is a big question worth digging into!
They have to think carefully about how to use the live broadcast platform to interact with consumers, display products, and convey brand value.
For example, some brands may invite celebrities to help out to increase the appeal of the live stream, while others will engage in interesting interactive sessions to make consumers more engaged. Anyway, each has its own tricks!
Lei Jun's live broadcast debut, it really detonated the Internet! From the moment he entered the live broadcast room in a dashing manner, it was destined that this would not be an ordinary live broadcast.
His promise made the atmosphere in the live broadcast room extremely hot! The reactions of netizens were also varied, some admired his ability to bring goods, and some were curious about his non-acceptance of gifts.
Not only that, Mr. Lei also talked about the delivery of the Xiaomi SU7. After the delivery of the founding version, the official version opened the door to delivery in Beijing and Shenzhen 12 days ahead of schedule.
This is not just a simple delivery, its sales are 3-5 times higher than expected! Such an amazing result is undoubtedly a great affirmation for Lei Jun and his team.
In the face of the urging of netizens, Lei Jun showed his humor and pragmatism. He said that the factory is modern, the main process is fully automated, and it is not as fast as the machine to make screws by himself.
These words not only make people laugh, but also make us more curious about Xiaomi's factory. When it comes to product planning, Lei Jun even revealed the news that the Xiaomi V8s super motor will be officially released at the end of the year.
Previously, it was revealed by the media that Xiaomi SU7 will release an SUV model, although Lei Jun did not directly deny it, but also said that he is developing a track kit, and there are fifty or sixty people in Xiaomi's middle and senior management with racing licenses. This makes people look forward to Xiaomi's future products.
Lei Jun also connected with Wei Jianjun, chairman of Great Wall Motors, and made it clear that Xiaomi does not make off-road vehicles. The decisions and considerations involved must have far-reaching strategic thinking.
Regarding the statement of "Shuangwen male protagonist", Lei Jun personally refuted the rumors, he frankly said that he was not the top student in the college entrance examination, and there was no 4 billion in Kari at the trough. This kind of sincerity and frankness makes people admire him even more.
On the issue of the cost performance of the Xiaomi SU7, Lei Jun pointed out that the pure electric car industry is basically losing money. This gives us a clearer picture of the current state of the industry as a whole.
Finally, Lei Jun teased that the Xiaomi SU7 will be unveiled at the Beijing Auto Show, which opens on April 25, and will also be on display in nine body colors. This is undoubtedly exciting news and one can't wait to catch a glimpse of the Xiaomi SU7.
From the successful delivery of the Xiaomi SU7, we can see the hard work and dedication of Lei Jun and his team. In the highly competitive automotive market, they have won the favor of consumers with their innovative ideas and excellent products.
As Lei Jun said, although he and Musk are doing different things, they are both promoting the progress of science and technology. In this era full of challenges and opportunities, we need more entrepreneurs like Lei Jun to dare to challenge tradition and innovate.
This live broadcast is not only a sales event, but also an intimate interaction between brands and consumers. Lei Jun showed the new products in this way, which made people feel particularly down-to-earth, and suddenly shortened the distance with consumers.
This kind of interactivity and real-time performance is simply incomparable to traditional advertising! For other brands, Lei Jun's live broadcast is a super learning case.
They have to think carefully about how to use the live broadcast platform to have an intimate interaction with consumers like Lei Jun and pass on the brand value.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or human infringement, please contact us in time, and we will delete the content as soon as possible!