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Preface
If it's a real car, I'm going crazy
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The video comes from @YuxiangRose
Lei Jun, the founder of Xiaomi, held an eye-catching raffle in his live broadcast room, which attracted the enthusiastic participation of more than 500,000 fans.
The main prizes of the event include Xiaomi's latest SU7 car model and exclusive design mugs, of which only 20 mugs sparked a fierce scramble.
Originated from the Internet
Out of the many participants, only five lucky viewers came out on top to win the competitive draw. The winners were pleasantly surprised and excited to win with so many participants.
Lei Jun shared Xiaomi's customer care philosophy and congratulated the lucky audience during the livestream, and his direct interaction strengthened the connection with fans and also showed the human face of the Xiaomi brand.
Originated from the Internet
This event not only strengthened consumers' goodwill towards the Xiaomi brand, but also successfully promoted its latest products. Lei Jun said that Xiaomi will continue to hold such events to maintain the vitality of the brand and close interaction with consumers.
Originated from the Internet
Fans are looking forward to the future live raffle and hope to seize the chance to win again.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
Scared me to death, I thought I was sending a real car
Fortunately, it's not a real car, so I'm comfortable
Netizen: Laughing to death, I really thought I would send a car
What, 300,000 people grabbed five car models, who is it?
Luckily, it wasn't a real car, so I felt like I was losing a lot
Netizen: It is impossible to send a real car, let alone on the live broadcast platform
How many people are in Mr. Lei's live broadcast room, I missed it
Personal opinion
This time, Lei Jun's lottery in the live broadcast room was really popular! Think about the 500,000 people who squeezed their heads to grab those 20 mugs, it feels like the moment the supermarket opens with a big sale, and people are crowded.
Only five lucky winners had the last laugh and got their prizes. Lei Jun's operation not only made fans excited, but also made Xiaomi's new SU7 car model and those specially designed mugs popular all over the Internet.
This event is not just a simple gift, but more like Xiaomi and Lei Jun personally going down to play a large-scale interactive game with fans.
In this way, Xiaomi not only showed their fresh goods, but also deepened their feelings with consumers, which is really a clever marketing trick.
Lei Jun's live broadcast not only made people feel Xiaomi's generosity, but also made people see Xiaomi's humanity and sense of humor.
It seems that the future of live sweepstakes will be even more exciting, after all, who doesn't love a good show that has both fun and a chance to win big?
summary
Xiaomi's founder Lei Jun's lottery in the live broadcast room has attracted widespread attention, and netizens have reacted to it in a variety of ways, mixed with a lot of humor.
The live broadcast was intended to promote Xiaomi's new SU7 car model and special mugs, but unexpectedly it caused a wave of jokes that "mistakenly thought it was a real car".
One netizen joked: "I was scared to death, I thought I was sending a real car", while others also joined the discussion, expressing their surprise and disappointment: "Fortunately, I am comfortable if it is not a real car", apparently everyone was infected by the lively atmosphere of the event.
Many netizens ridiculed this grand lottery: "300,000 people grabbed five car models, who was among them?", while some sighed: "Fortunately, I didn't give a real car, so I feel like I lost a lot."
These comments not only show the sense of humor of netizens, but also reflect the great interest and anticipation of such activities.
The livestream was not just a marketing campaign, it was a great story of community interaction. The interaction of netizens shows that although there is a misunderstanding, it is more about the fun of participation and the attention to the brand.
This is no small win for the brand, as it not only allows the product to be showcased, but also deepens the emotional connection with the consumer.
This event showed us that live sweepstakes can be an excellent platform for brands to interact with consumers, but it also reminded us to communicate clearly and avoid unnecessary misunderstandings.
For future events, it is recommended that brands consider introducing the details of the event more clearly, while continuing to maintain a humorous and lighthearted atmosphere, so that consumers can have fun and understand the content of the event while participating.
What do you think? Feel free to share your thoughts and suggestions in the comment section!
#雷军#
#春日生活打卡季#
Previous Review
I can't laugh anymore, Lei Jun's first live broadcast after the press conference, but I died laughing in the comment area of netizens
Laughing anymore, Lei Jun announced that he would send the SU7 car model to Douyin live broadcast, netizens: This car model is not the other car model
One pound of melon seeds and two pounds of dates, I wish you good luck comes early; three pounds of candy and four pounds of bananas, I wish you good luck and will not run; five pounds of peanuts and six pounds of peaches, I wish you money rolling into your pocket! I am a kung fu wow! Pay attention to and like, go out and earn 500W