KFC really made a lot of money this time, inviting 100 million people to eat a set meal worth 50 yuan
KFC, which has harvested countless popular online games in the game circle, has invested so much money this time to invite 100 million players to eat a package worth 50 yuan?
I believe many friends know that in the incomparably huge business empire of Yum Group, although KFC is not the most profitable large-scale chain catering enterprise under Yum Group, if you talk about domestic popularity alone, KFC's popularity can definitely crush other catering brands under Yum Group.
The main reason for this situation is that, on the one hand, KFC has a large number of stores across the country, and on the other hand, KFC has been expanding its influence and popularity through linkages with other high-quality brands.
While other F&B brands with similar products to KFC are still using very traditional marketing methods, KFC has long targeted young people with stronger spending power and extended its tentacles into the game industry.
Under normal circumstances, when KFC is linked with popular online games, most of the methods adopted are traditional methods such as sending coupons.
Even when cooperating with LPL and KPL, KFC mainly focuses on improving its own popularity, and does not give too many benefits to players and viewers on weekdays.
I really didn't expect that KFC would be so generous in its brand linkage with Reverse Water Cold, and directly decided to start the linkage day theme activities in hundreds of stores across the country.
On April 20th, 21st, 27th and 28th, everyone only needs to visit the event-themed store and take a photo with the on-site Coser to share it with the on-site Coser to receive a KFC gift card worth 50 yuan.
As soon as this news was released, all the players who were against the cold immediately boiled!
You must know that as early as January 4, the official release of the data of more than 100 million active users was announced.
If all the players who are against the cold take advantage of these two weekends to check in at the theme store to participate in the event, KFC will have to give away 5 billion yuan in gift cards worth 50 yuan alone this time.
And KFC this time, the reason why it can make such a big discount is first of all because the IP influence of the reverse water is too great.
In the changes of the new version 2.0, the official operation of the single currency and the free trading of all rare items have made the reverse water cold the most popular large-scale MMO terminal game in Internet cafes.
The official launch of the new expansion pack of "Nightmare Tide" has allowed all MMO online game enthusiasts to see the strong R&D capabilities of the official Reverse Water Cold.
Compared with other works of the same type, what is more commendable about Reverse Water Cold is that it not only has a gameplay that can meet the needs of all types of players, but also uses the "different paths to the same destination" system, which truly achieves "no liver and no krypton"!
Secondly, the two major brands of KFC and Reverse Water Cold are also very compatible in terms of cultural attributes.
First, every Thursday, the day when everyone likes to forward the "Crazy Thursday V50" copywriting everywhere, happens to be the day of daily maintenance against the cold.
Second, both sides are the first industry bosses to launch a price war in their respective fields!
KFC is the first brand in the entire fast food field to launch a low-cost package combination, and Reverse Water Cold is the first MMO terminal game to start a 6 yuan fashion price war!
Of course, KFC can invest so much money in this linkage, which must be closely related to the linkage activities carefully designed by the official Reverse Water Cold.
The official who has a strong ability to survive against the water and cold, first created a series of exclusive skill skins for KFC in this linkage event, allowing all players to hold doughnuts, fried chicken wings, fried chicken legs, and even flesh and bone to fight the boss.
What's even more interesting is that during this collaboration, all players who purchase the "Reverse Water Cold Kenmeng Jianghu Flavor Bucket" will also get a complete set of exclusive co-branded skins.
At the same time, there is also a set of exclusive actions for the linkage, which will be presented to you one after another in this linkage.
It is estimated that you will soon be able to see the scene of the reverse cold players and the store staff in the theme stores in major cities to exchange codes and receive relevant benefits!
I have to say that KFC chose to cooperate with Reverse Cold, and it was really the right person!
Of course, this is also an excellent time for the majority of players to pick up the wool of the two major brands of KFC and KFC at the same time.
If you don't get the blessing of your friend V50's "Crazy Thursday" this Thursday, you might as well take advantage of the weekend off day to get a KFC package worth 50 yuan by yourself!